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Apple's Slide Continues

Apple's Slide Continues

by , 10:00 AM EDT, August 16th, 2000

For the third week in a row, Apple continues to slide down the list of the PC Data Top 10 rankings. For the first time in months, the Apple site has drawn less than 900 thousand visitors, and the resulting figure ranks them 4th in the Top 10, well behind Gateway and just ahead of HP. The top two spots were again held by Dell and Compaq. The reason for the large slip in attendance to the Apple site may be due to the post MACWORLD blues. Since there is very little rumor speculation, and people have had weeks to absorb the new product announcements, there may not be as much interest in the site. There were no new faces in the Top 10 this week, with last week's members simply shuffling positions. Also in the Top 10 were IBM and Intel, and computer resellers Egghead, Outpost, and Googlegear.

This Week

Last Week

Hardware

% of Total Web Audience Reached

Unique Users (000)

1
2
dell.com
1.6
1,294
2
1
compaq.com
1.5
1,182
3
5
gateway.com
1.3
1,030
4
3
apple.com
1.1
859
5
4
hp.com
1.0
826
6
7
ibm.com
0.9
731
7
6
egghead.com
0.8
667
8
9
intel.com
0.5
402
9
8
outpost.com
0.4
329
10
10
googlegear.com
0.4
323

The Mac Observer Spin:

Just as we are never sure why the Apple site draws well, we are also left without explanation why the number of visitors is on the decline. It is true that there really is not that much going on in the Apple universe right now, and that may be a large reason for the apparent lack of interest in the Apple site. Remember that there are no Macs included in the PC Data survey, thus one might assume that the Windows world has had their fill of Cube and iMac news, and are staying away.

Our best guess is that traffic will remain at a relatively low figure until the popular press picks up the news of the release of OS X Beta, assuming that will happen sometime soon.

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