The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Remembering 1977 With Apple Ad Featuring Pre-Rainbow Logo (With Pic)

Remembering 1977 With Apple Ad Featuring Pre-Rainbow Logo (With Pic)

by , 7:00 AM EST, February 5th, 2001

As hard as it is to believe, we successfully managed to dig deeper in order to find an older advertising than anything we posted last week! Thanks to Observer Andrew McIntosh - is his name any sort of indication of his favorite computer platform? You can't make this stuff up! - who sent this in:

Created by Kelly Advertising & Marketing in 1977 - before the Apple logo with rainbow colors! - this one is a gem. As a side note, we were told that the creator of the rainbow logo, named Rob Janoff, illustrated the famous Apple from a bowl of fruit, while Jobs had the idea...

Kelly Advertising has a history of marketing computers, and apparently, it was the firm that Steve Jobs turned to when first marketing Apple.

Do you have an old Apple ad sitting around? Scan it and send it to us so we can share it with other Mac fans.

The Mac Observer Spin:

The plain apple fruit adds a nice touch to the advertisement and its simplicity. Going through these memories is interesting and we thank Andrew McIntosh for giving us one more of them!


Other Articles From This Series

Remembering 1993 With Newton QuickTime Commercials (The Candidate & Where Is Newton?)
May 11th

Remembering 1993 With Newton Commercials (QuickTime)!
May 4th

Remembering 1990 With A Couch Made From 35 Macs!
April 30th

Remembering 1990, The IIfx, & The Power To Be Your Best
April 27th

Remembering The Apple I & The Two Steves (With Pics)
March 30th

Remembering 1990 With Apple Brochure For Mac Classic, Mac IIsi, & Mac LC (With Pics)
March 23rd

Remembering 1984 With Screen Shots Of The Original Mac!
March 16th

Remembering 1984 With Massive Newsweek Spread (With Pics)
March 9th

Remembering 1984 With An Original Mac Brochure
March 2nd

Remembering 1984 With Steve Jobs & The Entire Macintosh Development Team (With Pics)
February 23rd

Remembering 1984 With The Mac 128K, Apple ][c, & Education Ad (With Pics)
February 16th

Remembering 1984 With A Macintosh & Lisa Brochure (With Pics)
February 14th

Remembering 1984 With An Original Mac Magazine Article (With Pics)
February 9th

Remembering 1977 With The First (Apple I) Apple Ad!
February 7th

Remembering 1977 With Apple Ad Featuring Pre-Rainbow Logo (With Pic)
February 5th

Remembering 1980 & 1984 With Two Apple Ads (With Pics)
February 2nd

Mac Vs. PC: Remembering 1989 (With Pic)
January 30th

Recent Headlines - Updated October 1st

Wed,2:01 PM
New Aerial Shot Shows Apple Campus Construction Underway
1:40 PM
iPhone 6 vs iPhone 6 Plus: Dr. Mac’s Final Showdown
1:23 PM
TMO Daily Observations: 2014-10-01
11:02 AM
Report Claims Gold iPad Coming Soon
10:31 AM
Evercore Raises AAPL Target on Strong iPhone 6 Demand
10:03 AM
Apple Tells Developers to Submit their OS X Yosemite-compatible Apps
9:18 AM
iTunes Store Adds City of Hope Donation Page for Breast Cancer Awareness Month
8:40 AM
iOS 8: Requesting the Desktop Version of Websites
12:37 AM
Apple Reduces Screen Size in Apple Watch Video to Match Website
Tue,7:17 PM
Samsung Calls Galaxy Note 4 Screen Gap a Feature, not a Flaw
6:04 PM
iOS 8 HealthKit-compatible Apps: TMO’s Growing List
5:14 PM
Apple Releases New Printer Drivers for HP and 7 Other Companies
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!