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Remembering 1977 With Apple Ad Featuring Pre-Rainbow Logo (With Pic)

Remembering 1977 With Apple Ad Featuring Pre-Rainbow Logo (With Pic)

by , 7:00 AM EST, February 5th, 2001

As hard as it is to believe, we successfully managed to dig deeper in order to find an older advertising than anything we posted last week! Thanks to Observer Andrew McIntosh - is his name any sort of indication of his favorite computer platform? You can't make this stuff up! - who sent this in:

Created by Kelly Advertising & Marketing in 1977 - before the Apple logo with rainbow colors! - this one is a gem. As a side note, we were told that the creator of the rainbow logo, named Rob Janoff, illustrated the famous Apple from a bowl of fruit, while Jobs had the idea...

Kelly Advertising has a history of marketing computers, and apparently, it was the firm that Steve Jobs turned to when first marketing Apple.

Do you have an old Apple ad sitting around? Scan it and send it to us so we can share it with other Mac fans.

The Mac Observer Spin:

The plain apple fruit adds a nice touch to the advertisement and its simplicity. Going through these memories is interesting and we thank Andrew McIntosh for giving us one more of them!


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