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Remembering 1977 With Apple Ad Featuring Pre-Rainbow Logo (With Pic)
by , 7:00 AM EST, February 5th, 2001
As hard as it is to believe, we successfully managed to dig deeper in order to find an older advertising than anything we posted last week! Thanks to Observer Andrew McIntosh - is his name any sort of indication of his favorite computer platform? You can't make this stuff up! - who sent this in:
Created by Kelly Advertising & Marketing in 1977 - before the Apple logo with rainbow colors! - this one is a gem. As a side note, we were told that the creator of the rainbow logo, named Rob Janoff, illustrated the famous Apple from a bowl of fruit, while Jobs had the idea...
Kelly Advertising has a history of marketing computers, and apparently, it was the firm that Steve Jobs turned to when first marketing Apple.
Do you have an old Apple ad sitting around? Scan it and send it to us so we can share it with other Mac fans.
The Mac Observer Spin:
The plain apple fruit adds a nice touch to the advertisement and its simplicity. Going through these memories is interesting and we thank Andrew McIntosh for giving us one more of them!
Other Articles From This Series
Remembering 1993 With Newton QuickTime Commercials (The Candidate & Where Is Newton?)
May 11th
Remembering 1993 With Newton Commercials (QuickTime)!
May 4th
Remembering 1990 With A Couch Made From 35 Macs!
April 30th
Remembering 1990, The IIfx, & The Power To Be Your Best
April 27th
Remembering The Apple I & The Two Steves (With Pics)
March 30th
Remembering 1990 With Apple Brochure For Mac Classic, Mac IIsi, & Mac LC (With Pics)
March 23rd
Remembering 1984 With Screen Shots Of The Original Mac!
March 16th
Remembering 1984 With Massive Newsweek Spread (With Pics)
March 9th
Remembering 1984 With An Original Mac Brochure
March 2nd
Remembering 1984 With Steve Jobs & The Entire Macintosh Development Team (With Pics)
February 23rd
Remembering 1984 With The Mac 128K, Apple ][c, & Education Ad (With Pics)
February 16th
Remembering 1984 With A Macintosh & Lisa Brochure (With Pics)
February 14th
Remembering 1984 With An Original Mac Magazine Article (With Pics)
February 9th
Remembering 1977 With The First (Apple I) Apple Ad!
February 7th
Remembering 1977 With Apple Ad Featuring Pre-Rainbow Logo (With Pic)
February 5th
Remembering 1980 & 1984 With Two Apple Ads (With Pics)
February 2nd
Mac Vs. PC: Remembering 1989 (With Pic)
January 30th
Observer Comments
Recent Headlines - Updated Friday, July 4th, 2008
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The Mac Observer Reader Specials
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