Remembering 1984 With An Original Mac Brochure

by , 7:10 AM EST, March 2nd, 2001

It's that time of the week again. We must go back to 1984 and look at a gem. This week, we will explore a brochure for the original Macintosh. Thanks to Observer Peter J. Sucy for sending us these scans.

The brochure came out and gave a good feel of what the Macintosh was all about. As Mr. Sucy tells on his Web site, the Macintosh was radically different because of its black text on white background with a graphical user interface, something that DOS-based systems did not offer. Some of you may note that the middle image was also used in a Macworld Magazine ad we brought to you earlier.

As the brochure says, if you know how to point [and click with the mouse], you can use a Macintosh. Such simplicity is exactly the spirit of the platform, and it must be why Steve Jobs wanted to ship it without a printed manual. In fact, such an uncommon level of simplicity is what made it so attractive to consumers, small business and professionals. The intuitiveness of the interface remains a large part of its spirit today.

Click the thumbnail for larger view
(320 x 407 @ 36k)

This was MACWORLD Magazine's second issue! Would you be willing to bet that it was designed with some of the first software titles available on the platform? If you know, drop us a note, or post it below.

Many thanks to Peter J. Sucy for this blast from the past. Make sure to visit his site. If you have an old Apple ad for the Mac (or Mac clones), the Apple ][ (or clones), the Lisa, or any other Apple product, scan them in and send them to us, so that we can share them with other Mac fans.

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Other Articles From This Series

Remembering 1993 With Newton QuickTime Commercials (The Candidate & Where Is Newton?)
May 11th

Remembering 1993 With Newton Commercials (QuickTime)!
May 4th

Remembering 1990 With A Couch Made From 35 Macs!
April 30th

Remembering 1990, The IIfx, & The Power To Be Your Best
April 27th

Remembering The Apple I & The Two Steves (With Pics)
March 30th

Remembering 1990 With Apple Brochure For Mac Classic, Mac IIsi, & Mac LC (With Pics)
March 23rd

Remembering 1984 With Screen Shots Of The Original Mac!
March 16th

Remembering 1984 With Massive Newsweek Spread (With Pics)
March 9th

Remembering 1984 With An Original Mac Brochure
March 2nd

Remembering 1984 With Steve Jobs & The Entire Macintosh Development Team (With Pics)
February 23rd

Remembering 1984 With The Mac 128K, Apple ][c, & Education Ad (With Pics)
February 16th

Remembering 1984 With A Macintosh & Lisa Brochure (With Pics)
February 14th

Remembering 1984 With An Original Mac Magazine Article (With Pics)
February 9th

Remembering 1977 With The First (Apple I) Apple Ad!
February 7th

Remembering 1977 With Apple Ad Featuring Pre-Rainbow Logo (With Pic)
February 5th

Remembering 1980 & 1984 With Two Apple Ads (With Pics)
February 2nd

Mac Vs. PC: Remembering 1989 (With Pic)
January 30th