Remembering 1984 With Massive Newsweek Spread (With Pics)

by , 2:15 PM EST, March 9th, 2001

Hello everyone, it's time for another trip back in time. No, this is not an article about the Flower Power iMac, it's an installment of our Remembering series that looks back at advertisements of old Rob Marquardt, the Designer/Resident Wirehead of Toast Design has put his scanner to work in overtime. He has a 16 page spread from a Newsweek magazine from the fall of 1984. Included are lots of screenshots from the Mac, some information similar to other ads from the period, and a great picture of Bill Gates (snazzily dressed too!) touting Microsoft's Mac offerings. For those who may not know, Mr. Gates was an ardent fan of the Mac when it was released, and he tried to help Apple license the OS so that Microsoft could make lots of money selling Mac apps.

The following is the introduction Mr. Marquardt wrote on his own site.

In the Fall of 1984 Apple published a 16-page (with fold-out) advertising insert in Newsweek magazine. For many, this was the first “up-close” experience with a Macintosh — detailing the radical features of this new computer. The Macintosh was obviously evolving during the production of this insert as applications, icons and even hardware change from one photo to the next (and are often different from what actually made it to the shipping product). Also, in stark contrast to more recent advertising, this brochure actually makes direct comparisons to the competition with ample text to go along with the pictures.

In addition to the full-page scans of the brochure below, you'll also find larger detail images of certain areas — screenshots, people and hardware that benefit from a closer look.

Enjoy!

Here you go. You can click on each of the thumbnails for a larger version of the image. Most of these images are 800 x 1075, or variations on that theme. There are a LOT of them, so have fun!

The following includes the side by side comparisons that Mr. Marquardt talked about. And who is that featured on page 10? Why, it's our old friend Bill Gates!

Page 8	Page 9	Page 10	Page 11
Page 12	Page 13	Page 14	Page 15
Bill & Co.		The Mac Team!

Next week we will bring you some closeup screenshots from the original Mac!

Many thanks to Rob Marquardt for these excellent scans. Check out his Web site for more information on Toast Design. If you have an old Apple ad for the Mac (or Mac clones), the Apple ][ (or clones), the Lisa, or any other Apple product, scan them in and send them to us, so that we can share them with other Mac fans.

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Other Articles From This Series

Remembering 1993 With Newton QuickTime Commercials (The Candidate & Where Is Newton?)
May 11th

Remembering 1993 With Newton Commercials (QuickTime)!
May 4th

Remembering 1990 With A Couch Made From 35 Macs!
April 30th

Remembering 1990, The IIfx, & The Power To Be Your Best
April 27th

Remembering The Apple I & The Two Steves (With Pics)
March 30th

Remembering 1990 With Apple Brochure For Mac Classic, Mac IIsi, & Mac LC (With Pics)
March 23rd

Remembering 1984 With Screen Shots Of The Original Mac!
March 16th

Remembering 1984 With Massive Newsweek Spread (With Pics)
March 9th

Remembering 1984 With An Original Mac Brochure
March 2nd

Remembering 1984 With Steve Jobs & The Entire Macintosh Development Team (With Pics)
February 23rd

Remembering 1984 With The Mac 128K, Apple ][c, & Education Ad (With Pics)
February 16th

Remembering 1984 With A Macintosh & Lisa Brochure (With Pics)
February 14th

Remembering 1984 With An Original Mac Magazine Article (With Pics)
February 9th

Remembering 1977 With The First (Apple I) Apple Ad!
February 7th

Remembering 1977 With Apple Ad Featuring Pre-Rainbow Logo (With Pic)
February 5th

Remembering 1980 & 1984 With Two Apple Ads (With Pics)
February 2nd

Mac Vs. PC: Remembering 1989 (With Pic)
January 30th