The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple And Sears Divorce Again (Updated)

Apple And Sears Divorce Again (Updated)

by , 10:00 AM EST, March 16th, 2001

C|Net is reporting that Apple will be pulling out of Sears. The move comes as stories about Apple opening up their own branded brick and mortar stores continue to gain momentum. According to the C|Net report:

"Apple and Sears have mutually decided to part ways and will be unwinding their relationship during the remainder of this year," Sears Roebuck spokesman Tom Nicholson said Thursday. Nicholson declined to elaborate.

The move comes as Apple is changing its retail strategy, which includes plans to open its own line of stores.

An Apple representative was not immediately available for comment.

In a January meeting with analysts, Apple Senior Vice President Tim Cook hinted that the company might sever ties with some retailers.

"We'll cut some channel partners that may not be providing the buying experience" Apple wants, Cook said at the time. "We're not happy with everybody."

Apple has pulled out of Sears once before, shortly after Steve Jobs returned to the company and dumped all of Apple's retail channel partners. Sears was reinstated in 1999. Apple also returned to CompUSA and Best Buy, but Best Buy was also cut again after the retail giant refused to carry more than one color of iMac when the 5 fruity models were first introduced. CompUSA's store-within-a-store remains Apple's strongest retail presence outside of the thousands of Apple VARs around the country.

When visiting, we found out that the AirPort Base Station, the Indigo 366 MHz iBook, and the iBook Special Edition were still available for online purchase.

The Mac Observer Spin:

Apple seems intent on limiting its retail channel partners to stores capable of giving a good Macintosh experience to their customers. Best Buy and Sears found this difficult to do (meaning Best Buy is staffed by Mac-hating pimply PC weenie brats, and Sears didn't have many Mac users on staff either), but these chain stores do attract first-time buyers. If Apple opens up their own stores, is the company capable of doing this by itself?

Recent Headlines - Updated November 28th

Mon,12:40 PM
Three Ways to Protect your Apple Watch (and One Way Not To)
Fri,7:26 PM
$100 off iPad mini 4 for Black Friday
7:11 PM
iPad mini 2 for $199 at Walmart for Black Friday
6:18 PM
$100 and $125 off iPad Air 2 for Black Friday from Best Buy
5:23 PM
20% iTunes Cards from Best Buy Back on for Black Friday
5:15 PM
20% Off iTunes Cards from Ebay/PayPal
8:03 AM
Black Friday Blowout 15% Discount on TMO Deals
Thu,10:32 AM
Happy Thanksgiving from The Mac Observer!
Wed,7:53 PM
Awaken the Force with these Free Star Wars Apps
5:28 PM
How to Pair Bluetooth Headphones with Your Apple TV
4:40 PM
Pay What You Want for the Learn to Code Bundle
4:27 PM
ACM 334: Apple’s Mac Pro vs. The Devil’s Advocate
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!