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CNBC Features PowerBook G4, Touts Apple

CNBC Features PowerBook G4, Touts Apple

by , 5:45 PM EST, March 30th, 2001

CNBC just broadcast a report on the Titanium PowerBook G4 that largely mirrors the report put out by C|Net yesterday afternoon. The report said that Apple's laptop sales were a bright spot in and otherwise bleak portable market. CNBC is a financial network, and their coverage included the aspect of how these PowerBook sales would impact Apple's bottom line, similar to the angle we took in our Spin from this morning.

What is particularly interesting is that the report took on the tone that Apple has largely recovered, and that once OS X is included on the PowerBook G4, it will be even better. Furthermore, the reporter, whose name we did not catch, actually had a PowerBook G4 for use in the story. She was a ThinkPad user, so we can assume it was provided by Apple at some point. At the end of the report she held up the notebook, touted its screen, titanium casing, weight, and features. The unit was then handled by the CNBC anchors who asked if they could keep it.

Apple closed lower today at 22.07, down 0.46 (-2.04%). A complete report on today's stock market is coming this afteroon.

The Mac Observer Spin:

Apple continues to get this kind of positive coverage from the mainstream press, though there are still some somewhat negative reports about OS X. This report, however, was so complimentary, its the kind of thing you might expect to see on the Mac Web if we had multi-million dollar studios and the ability to spend US$40,000 on making a single article. :-)

You can't buy PR or advertising like that.

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