The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
CNBC Features PowerBook G4, Touts Apple

CNBC Features PowerBook G4, Touts Apple

by , 5:45 PM EST, March 30th, 2001

CNBC just broadcast a report on the Titanium PowerBook G4 that largely mirrors the report put out by C|Net yesterday afternoon. The report said that Apple's laptop sales were a bright spot in and otherwise bleak portable market. CNBC is a financial network, and their coverage included the aspect of how these PowerBook sales would impact Apple's bottom line, similar to the angle we took in our Spin from this morning.

What is particularly interesting is that the report took on the tone that Apple has largely recovered, and that once OS X is included on the PowerBook G4, it will be even better. Furthermore, the reporter, whose name we did not catch, actually had a PowerBook G4 for use in the story. She was a ThinkPad user, so we can assume it was provided by Apple at some point. At the end of the report she held up the notebook, touted its screen, titanium casing, weight, and features. The unit was then handled by the CNBC anchors who asked if they could keep it.

Apple closed lower today at 22.07, down 0.46 (-2.04%). A complete report on today's stock market is coming this afteroon.

The Mac Observer Spin:

Apple continues to get this kind of positive coverage from the mainstream press, though there are still some somewhat negative reports about OS X. This report, however, was so complimentary, its the kind of thing you might expect to see on the Mac Web if we had multi-million dollar studios and the ability to spend US$40,000 on making a single article. :-)

You can't buy PR or advertising like that.

Recent Headlines - Updated February 13th

Mon,12:40 PM
Three Ways to Protect your Apple Watch (and One Way Not To)
Fri,7:07 PM
Apple’s First Scripted Series will Star Dr. Dre
7:07 PM
Adobe Creative Cloud Bug Deletes Files Without Permission
6:00 PM
AT&T Says it’s 5G Network will be 100x Faster than LTE
5:01 PM
My Classic Hard Disks Are Spinning Right into the Graveyard
4:54 PM
Bumprz 2: Minimalist Protection for iPhone on Kickstarter
4:51 PM
MGG 592: Taming Wi-Fi Chaos
1:45 PM
OK Go’s Parabolic Flight Video for ‘Upside Down & Inside Out’
1:35 PM
TMO Daily Observations 2016-02-12: 5G Wireless Speed Tests, Apple’s Growing Patent Infringement Mess
1:31 PM
Xtra Drive Lightning Flash Drive with 16GB Micro SD Card: $71.99
12:55 PM
How to Fix the ‘You Are Not Signed into Apple Music’ Error
10:38 AM
Immersion Sues Apple, AT&T Over Haptic Feedback Patents
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!