The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
7700 Visitors In Two Days At The Apple Store

WWDC - 7700 Visitors In Two Days At The Apple Store

by , 3:15 PM EDT, May 21st, 2001

Apple has announced that its two brick and mortar Apple Stores have welcomed over 7700 customers during the weekend. The new retail stores were kicked off by Steve Jobs last week. According to Apple:

Apple today announced that its first two retail locations welcomed over 7700 people and sold a combined total of $599,000 of merchandise during their first two day weekend. The stores, located in Glendale, California and McLean, Virginia are the first of 25 stores the company is opening across the U.S. in 2001.

"We are blown away with the numbers," said Steve Jobs, Apple's CEO. "More importantly, customers have told us they love everything about the store from the knowledgeable sales staff to the Genius Bar to the stores design and unique approach to presenting digital lifestyle solutions."

On May 15, 2001, Apple announced that it would open 25 retail stores across the U.S. in 2001. After opening its first two stores on May 19, Apple will continue to introduce stores in a number of high-traffic locations throughout the year.

At each Apple store, salespeople will be able to demonstrate Macs running iTunes and iMovie, as well as Mac OS X. All of the Macs are connected to the Internet, and several are connected to digital lifestyle products that complement the Mac experience, such as digital cameras, digital camcorders, MP3 players, and handheld organizers.

The Apple stores will carry over 300 third-party software titles for professionals, and consumers and will carry inventory for every Apple and third-party product displayed to ensure immediate fulfillment.

You can find more information at the Apple Web site.

The Mac Observer Spin:

How Apple could count all those customers is surprising, but the amount of store visits sounds good. Whether this kind of traffic comes from Apple enthusiasts or regular consumers remains to be seen, but the kick-off seems to be a success for Apple.

Recent Headlines - Updated March 29th

Sat,10:30 AM
How to Create Light Trails Photographs with Your iPhone
Fri,7:50 PM
How to Update Any Icon on Your Mac
7:25 PM
Steve Wozniak: Apple Watch Edition Won’t Move the World Forward
3:45 PM
The REAL Reason Apple’s iPad is Faltering
2:50 PM
‘Bobine’ Flexible iPhone Charging Dock: $24.99
2:05 PM
UK Safari Users can Sue Google Over Unwanted Browser Cookies
12:56 PM
TMO Daily Observations 2015-03-27: Tim Cook is the Top Leader, Leshi TV says Apple is Hitler
10:56 AM
Leshi TV CEO Says Apple is Hitler
9:29 AM
Apple Watch Compatible Apps are Already Arriving
8:55 AM
Numbers: Using the Quick Calculations Bar
Thu,9:20 PM
7 Things We Learned when Fortune Named Tim Cook World’s Greatest Leader
8:22 PM
How To Sell, Trade In, or Recycle Old Macs or PCs
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!