Apple Pushes Hype Envelope, Bills Expo As "This One Is Big. Even By Our Standards."
MWSF - Apple Pushes Hype Envelope, Bills Expo As "This One Is Big. Even By Our Standards."
by , 5:00 PM EST, December 31st, 2001
Apple has bumped up the hype about MACWORLD San Francisco an order of magnitude by posting a rather suggestive message on its Web site. The company has replaced its normal product advertising with a countdown to MACWORLD San Francisco that includes this phrase "(X) days to Macworld [sic] San Francisco. This one is big. Even by our standards." A screen shot from Apple's Web site:
Click the thumbnail for a larger version, or visit Apple's Web site to see it yourself.
The Mac Observer Spin:We have seen that Apple has been stepping up the hype for its own events in the last 6 months, but this one really takes the cake. The company is not likely to risk disappointing the press (at whom this little campaign is actually aimed) or the public by crying wolf, but we'll know next week. New towers? This new consumer device? Perhaps a new iMac? The rumors are flying and Apple has all but ensured that they will continue to do so for the next 7 days. We have a dandy discussion on this subject in the TMO forums, feel free to join in.
- Thu,8:05 PM
- SwiftKey Adds Languages in iOS Without App Store Updates
- 7:53 PM
- Apple Reportedly Plans Cheaper Beats Music in iOS in 2015
- 6:54 PM
- Apple Offers Current and Past National Book Award Winners Starting at $4.99
- 6:25 PM
- Apple Changes App Store ‘Free’ Button to ‘Get’
- 5:30 PM
- Create Holiday and Other Calendar Subscriptions in OS X and iOS 8
- 5:05 PM
- Doxie Go Portable Scanner: $139
- 3:14 PM
- TMO Daily Observations: 2014-11-20
- 11:14 AM
- Goodbye iTunes, WALTR Uploads any Media File to your iPhone and iPad
- 9:34 AM
- Apple: GTAT Couldn’t Make Usable Sapphire, Mismanaged Production
- Wed,10:46 PM
- DOJ Warns Apple that iOS Encryption Could Kill Children
- 8:36 PM
- ACM 281: Microsoft’s Clouded Vision, Apple Watch SDK, and Protecting Our Privacy
- 5:04 PM
- Public Betas: BusyContacts and PartySnapper Need Your Help