The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple Pushes Hype Envelope, Bills Expo As "This One Is Big. Even By Our Standards."

MWSF - Apple Pushes Hype Envelope, Bills Expo As "This One Is Big. Even By Our Standards."

by , 5:00 PM EST, December 31st, 2001

Apple has bumped up the hype about MACWORLD San Francisco an order of magnitude by posting a rather suggestive message on its Web site. The company has replaced its normal product advertising with a countdown to MACWORLD San Francisco that includes this phrase "(X) days to Macworld [sic] San Francisco. This one is big. Even by our standards." A screen shot from Apple's Web site:

Click the thumbnail for a larger version, or visit Apple's Web site to see it yourself.

The Mac Observer Spin:

We have seen that Apple has been stepping up the hype for its own events in the last 6 months, but this one really takes the cake. The company is not likely to risk disappointing the press (at whom this little campaign is actually aimed) or the public by crying wolf, but we'll know next week. New towers? This new consumer device? Perhaps a new iMac? The rumors are flying and Apple has all but ensured that they will continue to do so for the next 7 days. We have a dandy discussion on this subject in the TMO forums, feel free to join in.

Recent Headlines - Updated July 30th

Thu,6:43 PM
New Apple TV Hardware Reportedly Coming in September
5:10 PM
Middle Earth: Shadow of Mordor Released for Mac and Linux
4:51 PM
Safari Offers Longer Battery Life than Chrome or Firefox
3:10 PM
How to Use Siri on Apple Watch to Create Immediate Countdown Timer
2:39 PM
Drive Genius 4 for Macs: $49.99
1:40 PM
Cusby: A Modular & Expandable USB-C Dock for MacBook
1:10 PM
TMO Daily Observations 2015-07-30: iPad Stylus-palooza, New Apple Campus Cafe
10:50 AM
New Patents Hint at Apple Texture-simulating Uber Stylus
9:23 AM
Those Awesome LEGO Star Wars Pics are Now in a Book
Wed,9:18 PM
Apple Campus 2 Will Have Full Blown Visitor Center with Store, Cafe, Observation Deck
8:30 PM
ACM 317: T-Mobile’s Crazy iPhone Deal, Fitness Tracking Accuracy, Listener Comments
7:25 PM
iFixit Pro Tech Screwdriver Set and Jimmy Bundle: $59.95
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!