The Mac Observer

Skip navigational links

Featured Article: Editorial - Apple's Bad Habit of Competing With its Channel Partners

MWSF - Apple Pushes Hype Envelope, Bills Expo As "This One Is Big. Even By Our Standards."

by , 5:00 PM EST, December 31st, 2001

Apple has bumped up the hype about MACWORLD San Francisco an order of magnitude by posting a rather suggestive message on its Web site. The company has replaced its normal product advertising with a countdown to MACWORLD San Francisco that includes this phrase "(X) days to Macworld [sic] San Francisco. This one is big. Even by our standards." A screen shot from Apple's Web site:

Click the thumbnail for a larger version, or visit Apple's Web site to see it yourself.

The Mac Observer Spin:

We have seen that Apple has been stepping up the hype for its own events in the last 6 months, but this one really takes the cake. The company is not likely to risk disappointing the press (at whom this little campaign is actually aimed) or the public by crying wolf, but we'll know next week. New towers? This new consumer device? Perhaps a new iMac? The rumors are flying and Apple has all but ensured that they will continue to do so for the next 7 days. We have a dandy discussion on this subject in the TMO forums, feel free to join in.

Observer Comments

Show: Subjects Only | Full Comments
Comment on this Article

Log in | Register | Having Problems? Reset TMO Cookies & Try Again
Username:   Password:   Log me on automatically each visit   

You are not logged in, and this post will appear as "Guest." Log in with your username and password from the TMO forums. If you do not have a username, you can register here.
Please note that guests are limited to including a maximum of two URLs per post.


Post A Comment
  Subject


  Your Comments



Please enter the word exactly as you see it in the image above. Registered users aren't prompted for this. Having trouble reading the image get a new one.


Recent Headlines - Updated Saturday, November 29th, 2008

Sat., 9:00 PM
Podcast - Apple Weekly Report #135: Apple Lawsuits, Banned iPhone Ad, Green MacBook Ad
Fri., 12:45 PM
Podcast - Mac Geek Gab #178: Batch Permission Changes, Encrypting Follow-up, Re-Enabling AirPort, and GigE speeds
Thu., 1:30 PM
iPO Review - Scosche kickBACK iPhone case
7:00 AM
Happy Thanksgiving from TMO!
Wed., 6:00 PM
TMO Appearances - Nancy Gravley Joins MacJury Gift Guide
5:15 PM
TMO Visits The Bay, a Premium Apple Reseller in New Zealand
3:25 PM
iPO Oh the Games You'll Play - iPhone: The Wii of Handheld Gaming Devices?
2:15 PM
Sonnet Releases Simply Fast FireWire 800 to 400 Adapter
1:10 PM
Mac Gaming News - Disney Plans 1st Annual PotC Online Thanksgiving Event
12:05 PM
iPodObserver - UK Shuts Down iPhone 3G Ad
11:15 AM
TMO Appearances - Jeff Gamet on MacJury Gift Guide
10:30 AM
TMO Contest - TMO Announces Macworld Expo Pass Winners
9:50 AM
PhotoCopy 1.1 Adds iPhoto Event Support
9:15 AM
Acclivity Buys MYOB US
8:30 AM
Review - Bento 2 Holiday Pack
7:50 AM
Microsoft Offers Black Friday Office Discount
7:30 AM
iPO Quick Tip - iPhone: Google Street View
 

The Mac Observer Reader Specials

  • Download Typestyler, still the Ultimate Styling Tool for Internet, Print and Video Graphics. Works great in Classic with a Native OS X Version on the way. Free Tryout: www.typestyler.com
  • New iMac 800Mhz Memory 4GB $54. New MacBook & MacBook Pro DDR3 PC8500 4GB Kit $116. MacBook/MacBook Pro / MacMini / iMac Intel Core2 DUO DDR2 667Mhz 4GB Kit $58, 3GB Kit $44, 2GB Kit $30. Click to Maximize your Macs...
  • Mac observers can now play Party Poker for Mac as well as Mac casino games by going to MacPokerOnline.com.
  • RamJet Memory: Mac Pro FB-DIMMs: 2Gig kit $95, 4Gig Kit $179, 8Gig Kit $355! MacBook 2Gig Kit $78, 4Gig Kit $149! Click here
  • Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.

Apple Stock Quote

  • AAPL: $89.05. Change Today: -3.62.
  • (Prices delayed up to 20 minutes.)
  • Discuss in our Apple Finance Board

Hot Topics

Top Deals From DealsOnTheWeb