The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple Pushes Hype Envelope, Bills Expo As "This One Is Big. Even By Our Standards."

MWSF - Apple Pushes Hype Envelope, Bills Expo As "This One Is Big. Even By Our Standards."

by , 5:00 PM EST, December 31st, 2001

Apple has bumped up the hype about MACWORLD San Francisco an order of magnitude by posting a rather suggestive message on its Web site. The company has replaced its normal product advertising with a countdown to MACWORLD San Francisco that includes this phrase "(X) days to Macworld [sic] San Francisco. This one is big. Even by our standards." A screen shot from Apple's Web site:

Click the thumbnail for a larger version, or visit Apple's Web site to see it yourself.

The Mac Observer Spin:

We have seen that Apple has been stepping up the hype for its own events in the last 6 months, but this one really takes the cake. The company is not likely to risk disappointing the press (at whom this little campaign is actually aimed) or the public by crying wolf, but we'll know next week. New towers? This new consumer device? Perhaps a new iMac? The rumors are flying and Apple has all but ensured that they will continue to do so for the next 7 days. We have a dandy discussion on this subject in the TMO forums, feel free to join in.

Recent Headlines - Updated May 22nd

Wed,3:10 PM
How to Deauthorize All Devices in iTunes 12
Fri,2:55 PM
Apple May Finally Be Ready to Reinvigorate the iPad
2:39 PM
Google Study Finds ‘Security Questions’ Next to Useless
1:08 PM
TMO Daily Observations 2015-05-22: Fingerprints to Google and Apple Watch Heartrate Monitoring
11:16 AM
Apple Watch OS Update Reduces Background Heart Rate Monitoring Frequency
10:10 AM
Apple’s App Store Needs Cold Storage
8:30 AM
Apple Watch: Three Tips on Contacting Your Pals
Thu,5:44 PM
Promotional Apple II Video with Steve Jobs, Steve Wozniak, Byte Shop
4:47 PM
Google Reportedly Plans to Fingerprint ID to Android M
4:09 PM
The Pick Your Own Apple Toy Giveaway
3:55 PM
Three Easy Ways to Get Started With Home Automation
2:30 PM
Does the Apple Watch Free Us or Enslave Us?
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!