The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Montreal Newspaper Devotes Half A Page To The New iMac

Montreal Newspaper Devotes Half A Page To The New iMac

by , 2:45 PM EST, January 9th, 2002

A daily Montreal newspaper named La Presse has devoted half a page to the new iMac unveiled by Steve Jobs on Monday. The article, written by one of the paper's technology writers, is critical and to the point. It describes the new iMac and Jobs' digital hub plans accurately and analyses the difficulties that Apple has to face in order to bring new customers in.

From the article (tranlsated from French):

"Decidedly, Steve Jobs is not done surprising his fans. Yesterday at Macworld in San Francisco, Apple's CEO has unveiled a whole new iMac. This one has nothing to do with a predecessor that vaguely looked like other computers."

"This new edition of the iMac, with its pivoting monitor and half-melon base looks like a desk lamp."

"According to Josh Quittner of Time Magazine, who got an exclusive preview of the new iMac, this unit should stir interest among competitors that do not use the Mac OS. In his article, he writes that the screen seems to float in the air with its transparent halo, inviting you to move it closer or further away, making it more flexible and lively."

If you can read in French, you can view the online version of the article.

The Mac Observer Spin:

More free advertising than you can shake a stick at. Go ahead and try it. We ask those who are decrying the new iMac as a dot-bomb to pull their heads out of the sand and look at how much publicity the new li'l Mac is getting. La Presse is one of the larger newspapers in Quebec, and this coverage will sell units for Apple.

Recent Headlines - Updated July 30th

Thu,1:40 PM
Cusby: A Modular & Expandable USB-C Dock for MacBook
1:10 PM
TMO Daily Observations 2015-07-30: iPad Stylus-palooza, New Apple Campus Cafe
10:50 AM
New Patents Hint at Apple Texture-simulating Uber Stylus
9:23 AM
Those Awesome LEGO Star Wars Pics are Now in a Book
Wed,9:18 PM
Apple Campus 2 Will Have Full Blown Visitor Center with Store, Cafe, Observation Deck
8:30 PM
ACM 317: T-Mobile’s Crazy iPhone Deal, Fitness Tracking Accuracy, Listener Comments
7:25 PM
iFixit Pro Tech Screwdriver Set and Jimmy Bundle: $59.95
3:10 PM
How to Pre-authorize Your iPhone to Use Apple Pay
12:58 PM
TMO Daily Observations 2015-07-29: Fitness Tracker Accuracy, Logitech’s new Mouse
10:15 AM
Photoshop CS6 Stragglers Out of Luck for Camera Raw Updates
8:55 AM
iOS: Deleting Siri’s Training Data
Tue,8:06 PM
Buy iPhone 6 from T-Mobile Now, Swap for iPhone 6s for Free, Apple Music Exempt from Data Limits
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!