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Fortune Smiles On Apple's Comeback

by , 8:00 AM EST, March 8th, 2002

Fortune's Stewart Alsop thinks Apple has a shot at the business market. In a recent article titled, Apple, the Comeback Kid, Mr. Alsop says that the new iMac may get a lot of neckties looking at Apple again. Mr. Alsop also lists several facts which favor the reintroduction of Apple into the corporate office. He adds:

...What systems at our firm prevent me from using a Macintosh computer without asking our IT group for support? Microsoft has been kind enough to make its Windows products for the Macintosh, including an e-mail client that works with the Exchange server as well as a version of Internet Explorer. I can use the same Dave program that I have at home to get access to the file servers on our network. The only issue I've been able to identify is that I use a virtual private network (VPN) to get to the network when I'm not in the office; I haven't figured out how to get VPN access from the Macintosh.

Check out Stewart Alsop's article at Fortune's web site.

The Mac Observer Spin:

A casual look at the good press Apple has received for the new iMac might lead one to think that the new li'l iMac that could has garnered more good press than the original CRT-based model did during it's entire run. We could sit down and try to analyze the why and how Apple's new iMac attract such good publicity, but we would rather not try to stare at the gift horse's molars. Great press, like this Fortune piece, is just that; great press.

Apple: The Comeback Kid

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