NVIDIA On eMac: We Are Expanding Our Relationship With Apple

by , 12:00 PM EDT, May 6th, 2002

This isn't news, per se, but the wording of a press release from NVIDIA struck our fancy. The company is belatedly touting the fact that their GeForce2 MX graphics card is being used in Apple's eMac line. The eMac was announced on April 29th, one week ago today. The interesting part is that the company says it is "expanding our relationship with Apple." While certainly true in that the eMac is a brand new product line, we remember a time not so long ago when no one was proud of even having, let alone expanding, any sort of role with Apple. The press release also touts the eMac itself, and we include it here in its entirety:

NVIDIA® Corporation today announced that the NVIDIA GeForce2* MX Graphics Processing Unit (GPU) is featured in the new Apple® eMac(tm), an innovative new computer system designed for education. Apple eMac systems featuring GeForce2 MX GPUs are available immediately from the Apple store for education.

"Apple continues to innovate in every facet of personal computing, and the new eMac is no exception," said Jeff Fisher, executive vice president of worldwide sales at NVIDIA. "We are delighted to be expanding our relationship with Apple to include the eMac platform."

"The eMac is designed specifically to handle the needs of our education customers," said Greg Joswiak, Apple's senior director of Hardware Product Marketing. "With a large 17-inch flat CRT, a powerful PowerPC G4 processor, and the GeForce 2 MX GPU, the eMac is a powerful education workstation designed to handle even the most demanding 2D and 3D applications with ease."

Apple's affordable new eMac computer for education comes complete with a 17-inch flat CRT display, a PowerPC G4 processor and a space-saving, all-in-one design that fits on school desks. Combining NVIDIA's award-winning GeForce2 MX GPU with the new eMacs provides clear, crisp images at a variety of screen resolutions that are ideally suited for the learning environment. The powerful GeForce2 MX GPU combines a second transform and lighting engine with the NVIDIA Shading Rasterizer* (NSR) to render complex 3D images that are rich with detail.

You can get more information on the eMac at Apple's Web site, and the GeForce2 MX at NVIDIA's Web site.

The Mac Observer Spin:

You could say we noticed this just because we were waiting for news from the WWDC; if you take a look at the mood of five years ago, or even two and a half years ago, you couldn't get anyone to listen to you if you were talking about the Mac platform in the business world. Today, things have come around just about full circle, and this press release, while complete fluff, is a nice snapshot to attest to that changed mood.