Featured Article: Editorial - Apple's Bad Habit of Competing With its Channel Partners
C|Net: Apple Considers Demoing Windows Next To Macs In Apple Stores
by , 7:30 AM EDT, June 7th, 2002
C|Net has published a very interesting article about Apple's retail strategy. The article deals with Apple's market share and the fact that it is increasing in some areas, the company's approach to building stores, and other facets of Apple's ongoing battle to grow. The most interesting tidbit concerns some ideas the article says Apple is considering to help convert Wintel users. From the article:
Apple Computer is expanding its retail store strategy as it considers new ways to draw Windows users to the Mac, according to sources close to the company's plans.
The Cupertino, Calif.-based company is considering a number of in-store demonstrations to attract potential PC users, the sources said. One strategy under consideration would involve bringing Windows PCs into the stores, where customers could presumably be shown the advantages of Macs.
If the proposal is adopted, PCs from one or more manufacturers would be compared with Macs, the sources said. Apple also plans to run Connectix VirtualPC--emulation software for running Windows on Macs--on store demo units. This too would be part of the "conversion" strategy, showing potential PC customers that they could continue using current Windows software on their new Macs.
There is a lot more information in the full article, and it is a very good read. We strongly recommend this article.
The Mac Observer Spin:
We would love to see Apple adopt this strategy. Side-by-side comparisons would do so much for Apple's efforts to bring in new customers from the Dark Side. Windows users would be more comfortable seeing their regular OS in front of them, and it's natural that being more comfortable with being in an Apple Store is going to lead to more sales. It would also show potential Mac buyers that Apple isn't afraid of a comparison, and that too will have a good psychological impact on potential customers.Last, but not least, we think that Mac OS X will win hands down every times in a side-by-side comparison with any but the most ardent Windows lovers.
Observer Comments
Recent Headlines - Updated Saturday, November 29th, 2008
- Sat., 9:00 PM
- Podcast - Apple Weekly Report #135: Apple Lawsuits, Banned iPhone Ad, Green MacBook Ad
- Fri., 12:45 PM
- Podcast - Mac Geek Gab #178: Batch Permission Changes, Encrypting Follow-up, Re-Enabling AirPort, and GigE speeds
- Thu., 1:30 PM
- iPO Review - Scosche kickBACK iPhone case
- 7:00 AM
- Happy Thanksgiving from TMO!
- Wed., 6:00 PM
- TMO Appearances - Nancy Gravley Joins MacJury Gift Guide
- 5:15 PM
- TMO Visits The Bay, a Premium Apple Reseller in New Zealand
- 3:25 PM
- iPO Oh the Games You'll Play - iPhone: The Wii of Handheld Gaming Devices?
- 2:15 PM
- Sonnet Releases Simply Fast FireWire 800 to 400 Adapter
- 1:10 PM
- Mac Gaming News - Disney Plans 1st Annual PotC Online Thanksgiving Event
- 12:05 PM
- iPodObserver - UK Shuts Down iPhone 3G Ad
- 11:15 AM
- TMO Appearances - Jeff Gamet on MacJury Gift Guide
- 10:30 AM
- TMO Contest - TMO Announces Macworld Expo Pass Winners
- 9:50 AM
- PhotoCopy 1.1 Adds iPhoto Event Support
- 9:15 AM
- Acclivity Buys MYOB US
- 8:30 AM
- Review - Bento 2 Holiday Pack
- 7:50 AM
- Microsoft Offers Black Friday Office Discount
- 7:30 AM
- iPO Quick Tip - iPhone: Google Street View
The Mac Observer Reader Specials
- Download Typestyler, still the Ultimate Styling Tool for Internet, Print and Video Graphics. Works great in Classic with a Native OS X Version on the way. Free Tryout: www.typestyler.com
New iMac 800Mhz Memory 4GB $54. New MacBook & MacBook Pro DDR3 PC8500 4GB Kit $116. MacBook/MacBook Pro / MacMini / iMac Intel Core2 DUO DDR2 667Mhz 4GB Kit $58, 3GB Kit $44, 2GB Kit $30. Click to Maximize your Macs...
Mac observers can now play Party Poker for Mac as well as Mac casino games by going to MacPokerOnline.com.
RamJet Memory: Mac Pro FB-DIMMs: 2Gig kit $95, 4Gig Kit $179, 8Gig Kit $355! MacBook 2Gig Kit $78, 4Gig Kit $149! Click hereFor the latest Apple products use Ciao a comparison website to find laptops like MacBook Air. Then find the best prices on MP3 players and use our comparison tool to evaluate cell phones.
Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.


