The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple Taps Former Lisa Developer To Head Reorganized Education Division

Apple Taps Former Lisa Developer To Head Reorganized Education Division

by , 10:00 AM EDT, June 11th, 2002

C|Net is reporting that Apple is making some changes in its education sales efforts. The company has partially reorganized education sales with a new vice presidency of education. Current vice president of education marketing Cheryl Vedoe is being moved to the position of president of Apple's PowerSchool unit. From C|Net:

The maker of the iMac has brought back John Couch to serve in the newly created role of vice president of education. During Apple's formative years, Couch was vice president of software at Apple and also headed the unit that created the Lisa, which debuted in 1983 and was the forerunner of the Macintosh.

The company also has shifted the responsibilities of Cheryl Vedoe, formerly vice president of education marketing.

Click Here to go to Gateway!

Vedoe will now serve as president of Apple's PowerSchool unit, which makes Web-based software for teachers and school administrators. Apple acquired PowerSchool last year.

In his new position Couch will supervise both Apple's education sales and marketing efforts and will report to Tim Cook, executive vice president of worldwide sales and operations.

Most recently, Couch was CEO of biotechnology software maker DoubleTwist, which closed its doors earlier this year.

There is additional information in the full article at C|Net.

The Mac Observer Spin:

This is an interesting development, to be sure. Reorganizations are not to be taken lightly, as Apple learned the hard way the last time it reorganized education. That ill-timed move cost Apple untold millions in lost sales, which in turn led to a 50% sell-off in the company's stock at the beginning of the Bear Market of 2000. It was also the direct cause of Apple losing the title of #1 education vendor to Dell.

Apple has been the kind of company that seldom repeats mistakes since Steve Jobs returned to the company, and that makes us think that this reorganization will probably be much smoother.

It's interesting to see Apple tapping someone out of its past in this manner.

Recent Headlines - Updated September 16th

Tue,8:02 PM
Charlie Rose Posts Part 2 of Apple CEO Tim Cook Interview
5:10 PM
Apple Enables iCloud 2-Factor Verification, How to Set it Up
3:44 PM
NES30 Bluetooth Controller Looks and Feels Like The Original: $29.99
3:30 PM
5 Reasons Apple Pay Will Succeed Brilliantly
3:14 PM
Hands on Video of iPhone 6 Plus Demonstrates Landscape Mode
2:58 PM
Hands On iPhone 6 Video Hits YouTube Ahead of Official Release
2:29 PM
TMO Daily Observations: 2014-09-16
11:55 AM
Apple Pay Sparks Banks to Fight Over Consumer’s Default Credit Card Choice
11:16 AM
Analyst: China iPhone 6 Delay is No Big Deal
10:07 AM
Connecticut AG Questions Apple Watch Privacy
9:11 AM
Apple: iPhone 6 NFC Just for Apple Pay
Mon,8:29 PM
Apple CEO Tim Cook on Privacy: Follow the Money
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!