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Apple Taps Former Lisa Developer To Head Reorganized Education Division

Apple Taps Former Lisa Developer To Head Reorganized Education Division

by , 10:00 AM EDT, June 11th, 2002

C|Net is reporting that Apple is making some changes in its education sales efforts. The company has partially reorganized education sales with a new vice presidency of education. Current vice president of education marketing Cheryl Vedoe is being moved to the position of president of Apple's PowerSchool unit. From C|Net:

The maker of the iMac has brought back John Couch to serve in the newly created role of vice president of education. During Apple's formative years, Couch was vice president of software at Apple and also headed the unit that created the Lisa, which debuted in 1983 and was the forerunner of the Macintosh.

The company also has shifted the responsibilities of Cheryl Vedoe, formerly vice president of education marketing.

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Vedoe will now serve as president of Apple's PowerSchool unit, which makes Web-based software for teachers and school administrators. Apple acquired PowerSchool last year.

In his new position Couch will supervise both Apple's education sales and marketing efforts and will report to Tim Cook, executive vice president of worldwide sales and operations.

Most recently, Couch was CEO of biotechnology software maker DoubleTwist, which closed its doors earlier this year.

There is additional information in the full article at C|Net.

The Mac Observer Spin:

This is an interesting development, to be sure. Reorganizations are not to be taken lightly, as Apple learned the hard way the last time it reorganized education. That ill-timed move cost Apple untold millions in lost sales, which in turn led to a 50% sell-off in the company's stock at the beginning of the Bear Market of 2000. It was also the direct cause of Apple losing the title of #1 education vendor to Dell.

Apple has been the kind of company that seldom repeats mistakes since Steve Jobs returned to the company, and that makes us think that this reorganization will probably be much smoother.

It's interesting to see Apple tapping someone out of its past in this manner.

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