Apple Buys Emagic, Music Unit To Operate As Independent Division
Apple Buys Emagic, Music Unit To Operate As Independent Division
by , 2:15 PM EDT, July 1st, 2002
Continuing its buying spree of the last 18 months, Apple has announced another acquisition today: the company has bought Emagic. Emagic makes a professional sound mixing and composing application called Logic, which adds to Apple's growing portfolio of high end movie, and now sound, production solutions. Unlike the other companies that Apple has been buying, the company says that Emagic will be operated as an independent, but wholly owned, division within Apple. The company also says it will be discontinuing Emagic's Windows offerings in September.
Emagic has been in the business of making digital sound production software since it grew out of the ashes of C-Lab in the early 90s. Logic stemmed from a product called Notator made by C-Lab for the Atari platform.
From Apple:
Apple® today announced it has acquired Emagic, a leading provider of professional software solutions for computer based music production. Emagic's most popular product, Logic, is actively used by over 200,000 musicians around the world. Emagic will operate as a wholly owned division of Apple.
"Emagic has set the industry standard for professional music creation and production," said Sina Tamaddon, Apple's senior vice president of Applications. "We're very excited to have the Emagic team join Apple and create more amazing products for musicians."
Macintosh®-based products account for over 65 percent of Emagic's current revenues. Emagic's Windows-based product offerings will be discontinued on September 30, 2002.
You can find more information on Emagic at the company's Web site. TMO Forum member Fletch also pointed us to a history of the company, as well as a review of Version 5.0 of Logic. We also found a Web site/message board dedicated to users of Logic (there are other user-sites around, too).
The Mac Observer Spin:
Apple hasn't been officially announcing all of its acquisitions in the last few months, so we find today's press release all that much more interesting. In addition, Apple has specifically not set up any of its acquisitions to operate as independent divisions. That marks a major shift in strategy, though it is likely this will be specific to Emagic.We also find it necessary to point out that Apple is making aggressive moves with many of its content creation acquisitions by ceasing all development of any Windows related products at hand. This is a direct reflection of the fact that Apple wants these products to help it sell more Macs, and not just for the Revenue stream from the acquired company's existing product line.
We will also point out that if Microsoft, or any other PC developer or manufacturer, had bought this company and killed off Mac versions of its products, most Mac users would be screaming bloody murder. Is it smart for Apple? Yes, but it is going to hurt some folks who have invested in Emagic's Windows offerings. We get the feeling Apple doesn't care, nor should they, but you may want to put the shoe on the other foot before you start gloating.
Observer Comments
Comments are currently closed. Please email the author instead.
Recent Headlines - Updated November 22nd
- Fri, 7:07 PM
- Games - Soccer Sim Championship Manager 2010 Released for Mac
- 6:47 PM
- Games - EA Publishes Original Monopoly for iPhone
- 6:15 PM
- News - Original Apple I on Ebay for $50K, w/Letter from Steve Jobs
- 6:11 PM
- Games - New iPhone Games: Secret of the Lost Cavern Ep 1, New DJ Nights, More
- 5:47 PM
- Games - Star Trek D-A-C Game Headed to the Mac Next Month
- 4:57 PM
- Product News - TidBITS Releases “Take Control of Syncing Data in Snow Leopard”
- 4:26 PM
- John Martellaro's Blog - Particle Debris (week ending 11/20) Stationery Pads Go Poof
- 2:59 PM
- Free on iTunes - Musée du Louvre, Art Lite, SketchBook Mobile X and More.
- 1:50 PM
- Deal Brothers - Acer P215H bmid 21.5” Widescreen LCD Monitor: $139.99
- 11:24 AM
- TMO Appearances - Jeff Gamet Shares More Holiday Gift Ideas on MacJury
- 10:43 AM
- Product News - Cocktail 4.5 for Leopard Adds QuickLook Cache Clearing
- 10:06 AM
- News - Hack Enables Mac OS X 10.6.2 on Netbooks
The Mac Observer Reader Specials
- TypeStyler For Mac OS X is Now Shipping! Download The Free Fully Functional 60 Day Tryout at www.typestyler.com
OWC: Get the Right Memory for Your Mac Top Quality, Competitive Price, Lifetime Backed Free Expert Support + Installation Videos too! MacBook & mini 8GB, iMac 16GB, Mac Pro up to 32GB. Click here
If you're using a Mac, then you've gotta check out Full Tilt Poker for Mac. This Full Tilt Poker bonus code does the unthinkable, it actually rewards!For the latest Apple products use Ciao, a price comparison website, to find laptops like MacBook Air. Then find the best prices on MP3 players and use our comparison tool to evaluate mobile phones like the Apple iPhone.
Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.

