Apple Wins Second Emmy, This One For Final Cut Pro

by , 9:00 AM EDT, August 21st, 2002

Apple has announced that it has won another Emmy. The company was awarded an Emmy by the Academy of Television Arts & Sciences for the contributions that Final Cut Pro has made to the profession of film editing. This marks the second time Apple has been awarded an Emmy. In August of 2001, the company was awarded an Emmy for having introduced and popularized FireWire.

Final Cut Pro (FCP) has been hailed throughout the industry for its power, ease of use, and features. It's been a part of why news publishers like CNN have cut costs by outfitting reporters with FCP and PowerBooks, and the reason that so many new film editors have been able to produce their own work. It is for reasons like these that Apple is being awarded this Emmy. From Apple:

Final Cut Pro®, Apple's professional video and film editing software, will be honored with a 2002 Primetime Emmy Engineering Award for its impact on the television industry by the Academy of Television Arts & Sciences tomorrow at the Goldenson Theatre in Hollywood.

"Final Cut Pro has democratized professional video editing by bringing the capabilities of a $50,000 editing bay to everyone for under $1,000," said Steve Jobs, Apple's CEO. "We are honored and excited to be receiving Apple's second Emmy Award."

Since its introduction in April 1999, Final Cut Pro has become the most popular professional video editing software in the world with a strong following among film and video professionals. Final Cut Pro is especially popular among television industry professionals because it allows them to increase their programming output at a fraction of the cost of traditional editing systems. Top broadcast facilities, including ABC, CBS, NBC, CNN, MTV, ShowTime, The Discovery Channel and ESPN use Final Cut Pro for the production of everything from feature-length projects to reality shows, news broadcasts, documentaries, trailers and commercials.

Final Cut Pro, based on industry-standard QuickTime®, is the only nonlinear editing system that supports the entire range of professional editing formats -- DV, SD and HD. Final Cut Pro was the industry's first video editing solution to deliver professional-quality real-time effects without the need for additional specialized hardware. Final Cut Pro also features a full set of powerful color correction tools, an integrated high-capacity offline format and an innovative interface that seamlessly integrates editing, compositing and effects tools for an unparalleled media creation workflow.

Apple's first Emmy was awarded in 2001 for the company's invention and popularization of FireWire®, a high-speed interface which is widely used in the film and video production industries.

You can learn more about Final Cut Pro at Apple's Web site.

The Mac Observer Spin:

Apple is certainly the toast of Hollywood these days, something at which Steve Jobs and Co. have worked very hard on becoming. In addition to the magic of making a great movie, a topic on which Steve Jobs has waxed rhapsodic on more than one occasion, having Macs be a part of the Hollywood production engine makes good business sense for Apple. Apple can sell many tens of thousands of PowerMacs and PowerBooks to this industry if it becomes entrenched. Editing work stations have heretofore cost an arm and a leg, and Apple's strides to make the Mac a viable alternative to such dedicated solutions has yielded significant results. Final Cut Pro has been a big part of that effort.

It's nice to see that in at least one industry that Apple gets the respect it deserves.