Apple: 100,000 Copies Of Jaguar Sold, 50,000 People Visited 35 Apple Stores

by , 11:00 AM EDT, August 27th, 2002

Apple has released official numbers from its hugely successful "100 Minutes to Jaguar" party (the event has been posthumously renamed "100 Minutes of Jaguar") this weekend. Apple opened up its 35 retail Apple Stores at 10:20 PM this past Friday night for pre-sales of Jaguar. According to the company, some 50,000 people attended the event across the country, which makes an average of 1,429 people per store (check out our coverage of the Valley Fair Apple Store event).

Apple has also announced that 100,000 copies of Jaguar were sold during the weekend, which includes pre-orders. According to a press release from Apple, this is a new record for Mac OS sales in a single weekend. From Apple:

Apple® today announced that more than 100,000 copies of Mac® OS X version 10.2 "Jaguar" were sold worldwide during its first weekend, setting a new record for Mac OS sales for a single weekend. More than 50,000 people visited Apple's 35 retail stores during Friday night's "100 Minutes of Jaguar" launch event.

"Jaguar is our fastest out-of-the-gate OS release ever, and it's looking like a home run," said Steve Jobs, Apple's CEO. "The reviews are off the charts, and customers are raving about Jaguar's stability, speed, new features and Windows compatibility."

You can find more information on Jaguar at Apple's Web site.

The Mac Observer Spin:

When Apple released Mac OS X, initial sales were high, but fell off after a week or so. Reception for Jaguar dwarfs that of the original Mac OS X, however, and while sales are likely to fall off from the frenzied buying this past weekend, it will most likely keep some momentum going over the next few weeks.

Note that 100,000 copies translates into more than US$10,000,000 dollars added to Apple's bottom line. In a quarter where Apple is struggling to break even amidst lowered technology spending, those dollars are going to be a huge help. While we still are disappointed by Apple not offering Mac OS X 10.1 users a discount for Jaguar, it seems clear that others are less concerned about this, and that's a good thing for Apple.