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Apple Lures Executive From IBM To Be VP Of Asia Pacific Operations

Apple Lures Executive From IBM To Be VP Of Asia Pacific Operations

by , 5:15 PM EST, November 14th, 2002

Apple has named Tony Ho to be vice president of Asia Pacific. TheStar Online is reporting that Mr. Ho is coming from IBM to join Apple's Asian team, and that he has experience in China. The Chinese market has been an elusive one for Apple, even while it represents one of the strongest areas of growth in the global PC industry. From TheStar Online article:

Based in Beijing, China, Ho would be responsible for driving the strategic direction and business plans to grow the company's revenue in Asia Pacific (excluding Japan), Apple said in a statement.

He will also expand the company's customer base, lead sales and marketing function and direct the channel strategy throughout the region.

Mr. Ho will be reporting to John Brandon, Apple's vice president of the Americas and Asia Pacific. You can find the full article at TheStar Online's Web site.

The Mac Observer Spin:

With the exception of Japan, which Mr. Ho will not be overseeing, Asia has been a weak spot in Apple's worldwide sales. For the company to lure an executive away from computing giant IBM, it might signal that Apple is preparing to get more serious about this market. The importance of Asia in the future of computing can not be emphasized enough, as most of the growth for the next many years will come out of this market. If Apple could gain a bigger foothold of that growing market, it will help position the company for growth elsewhere.

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