C|Net Offers Deeper Look Into "School Night At The Apple Store"

by , 5:45 PM EST, January 31st, 2003

A story that made the rounds at TMO a week ago is catching the eye of the mainstream press. C|Net has posted an in-depth article about Apple's "School Night at the Apple Store" program that is set to begin next week.

The C|Net piece provides details of Apple's strategy to gain education market share, a market that Apple has been slowly losing to Dell in recent years. The article goes on to provide quotes from IDC analyst Ray Boggs, who praises Apple's "School Night" program, along with the "X for Teachers" program. From C|Net News:

Aiming to show off what it can do for schools, Apple is letting students and teachers hold open houses in its retail stores to show parents the schoolwork they have done on a Mac.

Apple has set aside every Tuesday and Wednesday through the end of May at each of its 53 stores for "School Night at the Apple Store" program. Parents who buy a Mac at the store during the next month will save $50, plus the school gets a $50 credit toward future Apple purchases.

The move aims to boost Apple's fortunes in the education market and allow the company to make better use of its growing network of retail stores.

At the school nights, which are set to start next week, a teacher will make a brief presentation and then about 10 students will log on to the Macs in the store and show off the projects they have been working on. Apple demonstrated the concept at seven stores this week, drawing as many as 150 parents and teachers at the largest events.

You can read the entire article at C|Net News. Also of note is that BusinessWeek picked up the story, offering it even more exposure.

The Mac Observer Spin:

We love mainstream coverage of Apple news, and this piece really shines a nice spotlight on Apple's education efforts.

C|Net News