Apple Enticing Avid Editors To Switch With FCP Seminars

by , 1:00 PM EST, February 6th, 2003

Apple is continuing the Switch campaign on many fronts, including enticing Avid users to the Mac platform with new Final Cut Pro (FCP) seminars. The seminars are designed to introduce Apple's FCP editing software and techniques to Avid editors, and are hosted by Diana Weynand of Weynand Training International. According to Apple:

FIND OUT WHY SO MANY EDITORS HAVE AN AVID INTEREST IN FINAL CUT PRO.

Anyone who knows a jump cut from a crossfade is intrigued by the promise of moving their editing skills to Final Cut Pro, the only nonlinear editor that lets you work in the entire range of formats--DV, SD, HD, and film--all within the same affordable application. Final Cut Pro-'s unmatched flexibility offers some profound changes to the way you cut, craft, and finish projects--especially if you're accustomed to using more expensive Avid systems.

Join us for this informative free seminar. Diana Weynand, founder of Weynand Training International, will walk you through the benefits of Final Cut Pro--with a special eye toward taking full advantage of your knowledge and experience in the Avid world. When you come you'll be entered in a raffle for Diana's book: Final Cut Pro for Avid Editors: A Guide for Editors Making the Switch. It could be the beginning of a transition so smooth, you'll wonder why you didn't do it sooner.

What you'll learn:

You can find more information about the upcoming seminars at the Apple Web site. The seminars are free for attendees.

The Mac Observer Spin:

This is a big step for Final Cut Pro's positioning in the editing market. Avid is the industry's standard for broadcast and film post-production, and these seminars show the front lines of Apple's Switch campaign, a direct invitation to defect to the Mac platform.

Avid editors are in large part the most stubborn demographic to convince of Final Cut's reliability. The one big draw is the robust ability and low price of FCP compared to the expensive and entrenched Avid set-up.

One thing that is always a gripe from Avid editors are the keyboard short-cuts in FCP. Apple would definitely lure some defectors if the short-cuts mimicked those of Avid, Avid editors hate having to lose production efficiency in order to learn FCP's ins-and-outs. Maybe these seminars will convince Avid users the benefit of learning a cheaper editing alternative.