Apple Courts Enterprise Developers For WWDC

by , 7:00 PM EDT, April 29th, 2003

Apple is continuing to step up the attractions for the World Wide Developer Conference (WWDC), and this time the company is courting Enterprise developers. Apple has traditionally not had much of a foothold in Enterprise, but with the addition of Xserve, Xserve RAID, and recent versions of Mac OS X Server, Apple is clearly ready to change that. From the new Enterprise section of the WWDC's site:

At Apple's Worldwide Developer Conference 2003, you'll find many sessions designed specifically for enterprise developers, system administrators, and IT managers. These sessions provide in-depth information and expert guidance on developing, deploying, and managing enterprise applications. Mac OS X, Mac OS X Server, and Xserve technologies are covered along with how to fully leverage the open source and open standards approach on which they are based. Among the many other topics addressed are Java, WebObjects, Directory Services, and system integration. Come get detailed information from Apple engineers that cannot be found anywhere else!

Apple's server and storage products have extended Apple's tradition of delivering cost-effective, easy-to-use solutions from the desktop to the datacenter in enterprises, school systems, and small businesses. And WWDC 2003 is the best place to learn how to bring it all together.

Check out the WWDC Web site for more information.

The Mac Observer Spin:

With so little market share in Enterprise, Apple has nowhere to go but up. More importantly, Apple's quiet ramp-up of tools for this market may well be ready to bear some IT fruit. As we have pointed out several times during the last 6 months, IT and Enterprise magazines are paying increasing attention to Mac OS X, and the Xserve and Apple's PowerBook line have earned frequent, positive reviews from this crowd. It remains to be seen if this will translate into developer interest, but the added emphasis at the WWDC is likely a good sign.

WWDC Information