Apple Offers US$300 Rebate On Education Bundle

by , 3:00 PM EDT, May 30th, 2003

Apple has introduced a very aggressive bundle to education customers. The offer is called "Buy a bundle. And get a bundle back." and basically offers one of the best rebate offers we have ever seen Apple give. If you buy a qualifying portable Mac and an iPod, you can get a US$200 rebate. If you add one of four printers to the deal, you can get an additional US$100 back. These rebates are specifically on top of Apple's education pricing discounts.

The Terms and Conditions on the offer say that qualifying portables include:

Any Apple PowerBook or iBook portable computer [EXCEPT; M8758LL/A (iBook 800Mhz/CD), and Z06U (iBook CD Configure-to-order)] any Apple iPod., and Canon i450, i850, i950, and i70 color printer (Canon printer must be purchased by June 28, 2003)

With those qualifying products, iBooks start at US$1249, PowerBooks start at US$1699, and iPods start at US$269.

The deal as promoted on the Apple Store:

You can find the deal by heading to the Apple Store for Education Hot Deals page, and clicking on the "Buy a bundle. And get a bundle back." Hot Deal listed there. That link takes you to a page where you find your Apple Store for Education eligible school, which then takes you to the correct Apple Store for Education page, with the rebate offer front and center.

The Mac Observer Spin:

We can't remember an offer like this from Apple in the last several years. Rebates are an excellent promotional tool for PC makers, in part because only a certain percentage of purchasers ever actually apply for those rebates, making their actual cost to the company lower than it might otherwise seem. That's part of how Dell and Gateway, two PC vendors who have made big use of rebates, have been able to advertise some of their lowest prices.

Apple, on the other hand, has eschewed such a strategy do far, and even this particular offer isn't advertising on a price point. The company is pushing the value of the rebate itself, but that is still very likely to turn some heads.

We hope to see more such offers come out of Apple, and we think that this promotion should be a big hit.

Apple Store for Education Hot Deals