Apple To Open High Profile Chicago Store Tonight

by , 11:00 AM EDT, June 27th, 2003

Apple is set to open its first Chicago Apple Store tonight at 6:00 PM CST. Mentioned earler on TMO, Apple has made a formal announcement, including details relating to new products the company introduced during Monday's WWDC keynote. The new store features an internet cafe with computers set up with an iSight camera, iChat AV, and the ability to check email, a 40-foot long Genius Bar, a 48 seat theatre, and more. From Apple:

Apple will open its first high profile retail store in downtown Chicago, at 679 North Michigan Avenue, tomorrow night at 6:00 p.m. CDT.

"In just two years Apple has changed the face of computer retailing and we are now bringing that experience to one of the best shopping streets in the U.S.—North Michigan Avenue in Chicago," said Steve Jobs, Apple’s CEO.

The Apple Store North Michigan Avenue will feature:

• an Internet cafe where visitors can check email and use Apple’s new iChat AV and iSight digital video cameras to video conference with friends and family;
• a class Studio that overlooks an eco-friendly greenroof garden;
• a forty-foot long Genius Bar, one of the most popular sections of Apple retail stores, where anyone can ask the Mac® "Genius" questions, connect to the Mac community or receive service;
• more than 300 customer events every month including new "Genius Bar Unplugged" technical sessions taught at the Genius Bar and a Studio Series of hands-on classes*;
• "solution centers" for music, photography and movies, where visitors can learn about the latest Apple solutions for digital photography, music and movies including the iTunes® Music Store and ultra-portable iPods;
• an expanded kids section with seven computer stations connected to the Internet;
• a software section with hundreds of software titles for the Mac; and
• a 48-seat theater, where customers can watch demonstrations of Apple’s latest innovations, take classes and attend "Made on a Mac" events.

* A complete schedule of North Michigan Avenue store events and classes is available at www.apple.com/retail/nmichiganave.

The Apple Store North Michigan Avenue will open Friday, June 27th at 6PM CST. You can get more information at Apple's Retail Store page.

Apple Retail