BusinessWeek & Fortune Heap Praise Upon Apple's iChat AV

by , 10:30 AM EDT, July 9th, 2003

Both BusinessWeek and Fortune have posted articles about Apple's new iChat AV teleconferencing application, and they both seem to like it. BusinessWeek's Alex Salkever thinks that telcos are "about to get whacked" by Apple's desire to give users what they want, since you can easily call any other iChat AV user without paying a cent to the telephone company. Mr. Salkever goes on to look at the low system requirements and how easy iChat AV is to set up and use. From the BusinessWeek article:

Best of all, iChat lets me bypass the phone company. For the few people on my instant-messaging buddy list who have iChat, I don't pick up the phone anymore to talk to them. I simply look to see if they're available and, if they are, I click on the voice connection button in iChat. A few seconds later, I have the equivalent of a phone line. If everyone on my IM list had the new version of iChat, I would think very seriously about dumping my wireline phone service. Just give me a cordless headset to connect to my Mac, and my IM will supplant the phone almost entirely.

[...]

Everyone agrees that communications using packets of data typified by the Internet will ultimately replace the circuit-based system used by the legacy phone network. All the big telecom providers are busily switching from networks built largely to handle dedicated circuits for voice calls to vastly more efficient and flexible networks that handle voice traffic in bits and bytes, just like data. But their efforts presuppose a paradigm where they'll continue their role as the middlemen who route all calls.

Fortune's Peter Lewis also sees iChat AV as a great thing. He says that while video teleconferencing over the internet isn't new, it hasn't been as easy to set up and use as it is now with iChat AV. Mr. Lewis also looks at Microsoft's MSN Messenger 6, which he sees as not being as easy to set up and use as Apple's own solution. From the Fortune article:

Apple is changing all that with software that makes Internet-based video chats cheap and simple, using the popular AOL Instant Messaging (AIM) and its own .Mac services. With the new iChat AV prototype software (free, for now) and an iSight digital web camera ($149), a Mac user with a high-speed connection can "call" home from a business trip, sympathize as his youngster shows off a skinned knee (or a new piercing), make goo-goo eyes or grouse with the spouse for an hour, and never pay a dime to the phone company.

[...]

The iChat AV software allows Mac users to create "buddy lists," familiar to tens of millions of IM aficionados, which let you know if friends are online and able to chat via text, voice, or video. One catch: Your buddies must be on AOL's Instant Messenger service, which is free, or Apple's .Mac service, which costs $100 a year. Although AOL keeps promising to interconnect with users of MSN, Yahoo, and other IM providers, it has yet to do so.

You can read the BusinessWeek article and the Fortune article at their respective Web sites.

The Mac Observer Spin:

That's two more large mainstream sources that see Apple's iChat as a great new piece of software, and we agree. Apple has a winner on its hands, and it's good to see that others see it that way.