The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple Answers Adobe's Premiere Mac Cancellation With Final Cut Pro/Express Offers

Apple Answers Adobe's Premiere Mac Cancellation With Final Cut Pro/Express Offers

by , 11:30 AM EDT, July 16th, 2003

Adobe's cancellation of Premiere for the Mac has caused its share of upset, but Apple has replied to it with some very aggressive upgrade offers for Premiere owners. The company has unveiled three offers for Final Cut Pro/Express, including a free upgrade to Final Cut Express for those willing to trade in their Premiere install CDs. The offers are as follows:

Trade In, Trade Up. It's Free: Get Final Cut Express for FREE when you trade in your Adobe Premiere install CD. Simply send in your Adobe Premiere install CD (Mac or Windows) along with the downloadable redemption coupon to Apple. A new, complete package with the latest version of Final Cut Express will be mailed directly to you. Offer available until September 20, 2003.

Your Check's In The Mail: Save $500 on Final Cut Pro 4.0 when you upgrade from Adobe Premiere. Simply mail in the UPC/bar code label from the Final Cut Pro 4.0 box you purchase, along with the downloadable redemption coupon and your Adobe Premiere install CD (Mac or Windows). A $500 check will be mailed directly to you. Offer available until September 20, 2003.

Instant Savings: Buy any Mac and get Final Cut Express for only $99 - an instant savings of $200. No matter what Mac you choose, you can save $200 on Final Cut Express at the time of purchase. Offer available until September 20, 2003.

You can find these three deals at the Apple Store Hot Deals Web page. The offers are grouped under the name "The premiere of three great deals."

The Mac Observer Spin:

This is a smart move on Apple's part. Hitting Premiere users for free and discounted versions of Final Cut Pro/Express should help the company not only gain the Final Cut business for the future, but also to keep those users on the Mac platform should they be considering a move to Premiere on Windows.

Recent Headlines - Updated April 16th

Tue, 6:28 PM
The Mimimalist Aluminum RADIUS iPhone 5/5s Case
5:25 PM
LaCie Warns Customers of Year-Long Credit Card Breach
4:54 PM
Time Machine Bug In Mavericks with Secondary Monitor - How to Fix It
3:20 PM
Rapoo E2700 Keyboard Includes Touchpad
2:30 PM
Microsoft Word for iPad Gets Touch Word Processing (Mostly) Right
2:20 PM
Amazon Smartphone Rumors Now Include Photos
11:54 AM
Pioneer Gets in on Aftermarket Apple CarPlay
10:13 AM
Report Says LG Making 9M Flexible iWatch Displays
9:07 AM
Antitrust Monitor Pleased with Apple’s Cooperation
Mon, 11:11 PM
Entry-Level Bitcoin Mining Gear for Mac, Windows, and Linux [Update]
6:24 PM
David Fincher Out of ‘Steve Jobs’ Movie Due to ‘Ridiculous’ Fees
6:07 PM
Analyst: Apple wants $100 iPhone Price Increase
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!