The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple Answers Adobe's Premiere Mac Cancellation With Final Cut Pro/Express Offers

Apple Answers Adobe's Premiere Mac Cancellation With Final Cut Pro/Express Offers

by , 11:30 AM EDT, July 16th, 2003

Adobe's cancellation of Premiere for the Mac has caused its share of upset, but Apple has replied to it with some very aggressive upgrade offers for Premiere owners. The company has unveiled three offers for Final Cut Pro/Express, including a free upgrade to Final Cut Express for those willing to trade in their Premiere install CDs. The offers are as follows:

Trade In, Trade Up. It's Free: Get Final Cut Express for FREE when you trade in your Adobe Premiere install CD. Simply send in your Adobe Premiere install CD (Mac or Windows) along with the downloadable redemption coupon to Apple. A new, complete package with the latest version of Final Cut Express will be mailed directly to you. Offer available until September 20, 2003.

Your Check's In The Mail: Save $500 on Final Cut Pro 4.0 when you upgrade from Adobe Premiere. Simply mail in the UPC/bar code label from the Final Cut Pro 4.0 box you purchase, along with the downloadable redemption coupon and your Adobe Premiere install CD (Mac or Windows). A $500 check will be mailed directly to you. Offer available until September 20, 2003.

Instant Savings: Buy any Mac and get Final Cut Express for only $99 - an instant savings of $200. No matter what Mac you choose, you can save $200 on Final Cut Express at the time of purchase. Offer available until September 20, 2003.

You can find these three deals at the Apple Store Hot Deals Web page. The offers are grouped under the name "The premiere of three great deals."

The Mac Observer Spin:

This is a smart move on Apple's part. Hitting Premiere users for free and discounted versions of Final Cut Pro/Express should help the company not only gain the Final Cut business for the future, but also to keep those users on the Mac platform should they be considering a move to Premiere on Windows.

Recent Headlines - Updated December 19th

Fri,5:31 PM
Google, Samsung can’t Top Apple’s Unreleased Apple Watch
5:10 PM
Report: Apple Pay is Disrupting and Transforming Mobile Payments
4:04 PM
Apple Raises Prices in Russian App Store Amidst Ruble Meltdown
3:55 PM
The Unexpected Ways Apple Watch Will Crush the Competition
2:29 PM
6-Ft MFi-Certified iOS Lightning and micro USB Convertible Charging Cable: $21
1:41 PM
TMO Daily Observations: 2014-12-19
11:02 AM
Apple CEO Tim Cook Calls BS on BBC iPhone Factory Film
9:11 AM
McDonald’s Supersizes Sales with Apple’s iBeacon Tech
Thu,8:09 PM
BBC Films ‘Apple’s Broken Promises’ for Worker Conditions in Pegatron iPhone Factory
6:20 PM
Save 96% on The World’s Largest iOS 8 + Swift eLearning Bootcamp
5:30 PM
Apple Pay Expansion Worldwide Will Have Vast Repercussions
2:07 PM
The Story Behind Apple’s ‘The Song’ Commercial (Video)
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!