Apple Answers Adobe's Premiere Mac Cancellation With Final Cut Pro/Express Offers

by , 11:30 AM EDT, July 16th, 2003

Adobe's cancellation of Premiere for the Mac has caused its share of upset, but Apple has replied to it with some very aggressive upgrade offers for Premiere owners. The company has unveiled three offers for Final Cut Pro/Express, including a free upgrade to Final Cut Express for those willing to trade in their Premiere install CDs. The offers are as follows:

Trade In, Trade Up. It's Free: Get Final Cut Express for FREE when you trade in your Adobe Premiere install CD. Simply send in your Adobe Premiere install CD (Mac or Windows) along with the downloadable redemption coupon to Apple. A new, complete package with the latest version of Final Cut Express will be mailed directly to you. Offer available until September 20, 2003.

Your Check's In The Mail: Save $500 on Final Cut Pro 4.0 when you upgrade from Adobe Premiere. Simply mail in the UPC/bar code label from the Final Cut Pro 4.0 box you purchase, along with the downloadable redemption coupon and your Adobe Premiere install CD (Mac or Windows). A $500 check will be mailed directly to you. Offer available until September 20, 2003.

Instant Savings: Buy any Mac and get Final Cut Express for only $99 - an instant savings of $200. No matter what Mac you choose, you can save $200 on Final Cut Express at the time of purchase. Offer available until September 20, 2003.

You can find these three deals at the Apple Store Hot Deals Web page. The offers are grouped under the name "The premiere of three great deals."

The Mac Observer Spin:

This is a smart move on Apple's part. Hitting Premiere users for free and discounted versions of Final Cut Pro/Express should help the company not only gain the Final Cut business for the future, but also to keep those users on the Mac platform should they be considering a move to Premiere on Windows.

Apple Store Hot Deals