The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple Exec: India's Bollywood Is A "Potentially Large Market"

Apple Exec: India's Bollywood Is A "Potentially Large Market"

by , 9:00 AM EDT, August 25th, 2003

There's been a lot of press recently from Indian publications concerning the arrival of the G5 in India. Apple's newest Power Mac platform has been getting a lot of ink in India, and yes, we'll avoid any jokes about Indian Ink. In any event, a an article from Agence France-Presse (AFP) published by SpacePortal ("Your Portal To Space"), says that Apple is making a serious effort to woo Bollywood.

Bollywood, for those who don't know, is the name India's remarkably prolific film industry, and is an obvious reference to Hollywood. Bollywood makes some 800 films each and every year, according to the BBC, and that represents a lot of editing and rendering time (by way of comparison, the same article also says that Hollywood turns out some 100 films in a typical year). Apple, according to the AFP article, wants a piece of the action. From the article.

"India is a huge untapped market for Apple and apart from traditional industries such as designing and animation we are also looking to Bollywood as a potentially large market," said Richard Ng, product marketing manager for Apple's Asia Pacific region.

"We have been in talks with producers and we have been getting a lot of positive feedback."

Apple dealers said the new processor is expected to go down well in the industry, especially with the new generation of filmmakers such as Farhan Akhtar and Raj Kumar Santoshi.

These filmmakers are already using the G4 to edit their films.

"Farhan Akhtar and Raj Kumar Santoshi are already using Macs and FCP 4 to edit their films," says Anil Achary, one of the biggest Apple dealers in the city.

There's more information in the full article at SpacePortal.

The Mac Observer Spin:

India has somewhere around a billion people. Those people, those who can afford to at least, watch a lot of movies. Bollywood is simply a money machine, and it would be an incredible thing for Apple to become a major player in that market.

We leave it to anyone with more knowledge of life in India than we have to comment on whether or not this could lead to other market opportunities for Apple. Even if not, however, there is significant opportunity for Apple to make some money selling Final Cut (Pro and Express), Power Mac G5s, PowerBooks, Shake, DVD Studio Pro, and the other tools of the trade to this one niche market in India.

Recent Headlines - Updated February 26th

Thu,8:36 PM
Apple Takes iWork for iCloud out of Beta, Open to Everyone
7:53 PM
This Is Why You Should Set Up Philips Hue LED Smartbulbs
7:15 PM
Apple Rumored to Bring Touch ID to Macs
4:40 PM
Last Chance To Save 55% On The Code Black HD Camera Drone
3:54 PM
FCC Reclassifies Internet Providers in Net Neutrality Vote
1:51 PM
TMO Daily Observations 2015-02-26: Apple Spring Forward Media Event, Net Neutrality
12:27 PM
Apple Invites Media to March 9th ‘Spring Forward’ Event
11:14 AM
Brikk to Sell Diamond-coated Apple Watch for $75K
10:37 AM
Build Your Own LEGO Oscars Statue
9:07 AM
Apple Products Dropped from China Government Buy List
1:53 AM
Tim Cook Reportedly Showers with Apple Watch, Suggesting It’s Waterproof
Wed,9:30 PM
Apple CEO Tim Cook to Give Commencement Speech at George Washington University
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!