The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple Exec: India's Bollywood Is A "Potentially Large Market"

Apple Exec: India's Bollywood Is A "Potentially Large Market"

by , 9:00 AM EDT, August 25th, 2003

There's been a lot of press recently from Indian publications concerning the arrival of the G5 in India. Apple's newest Power Mac platform has been getting a lot of ink in India, and yes, we'll avoid any jokes about Indian Ink. In any event, a an article from Agence France-Presse (AFP) published by SpacePortal ("Your Portal To Space"), says that Apple is making a serious effort to woo Bollywood.

Bollywood, for those who don't know, is the name India's remarkably prolific film industry, and is an obvious reference to Hollywood. Bollywood makes some 800 films each and every year, according to the BBC, and that represents a lot of editing and rendering time (by way of comparison, the same article also says that Hollywood turns out some 100 films in a typical year). Apple, according to the AFP article, wants a piece of the action. From the article.

"India is a huge untapped market for Apple and apart from traditional industries such as designing and animation we are also looking to Bollywood as a potentially large market," said Richard Ng, product marketing manager for Apple's Asia Pacific region.

"We have been in talks with producers and we have been getting a lot of positive feedback."

Apple dealers said the new processor is expected to go down well in the industry, especially with the new generation of filmmakers such as Farhan Akhtar and Raj Kumar Santoshi.

These filmmakers are already using the G4 to edit their films.

"Farhan Akhtar and Raj Kumar Santoshi are already using Macs and FCP 4 to edit their films," says Anil Achary, one of the biggest Apple dealers in the city.

There's more information in the full article at SpacePortal.

The Mac Observer Spin:

India has somewhere around a billion people. Those people, those who can afford to at least, watch a lot of movies. Bollywood is simply a money machine, and it would be an incredible thing for Apple to become a major player in that market.

We leave it to anyone with more knowledge of life in India than we have to comment on whether or not this could lead to other market opportunities for Apple. Even if not, however, there is significant opportunity for Apple to make some money selling Final Cut (Pro and Express), Power Mac G5s, PowerBooks, Shake, DVD Studio Pro, and the other tools of the trade to this one niche market in India.

Observer Comments

Show: Subjects Only | Full Comments
Comment on this Article

Comments are currently closed. Please email the author instead.


Recent Headlines - Updated November 21st

Fri, 7:07 PM
Games - Soccer Sim Championship Manager 2010 Released for Mac
6:47 PM
Games - EA Publishes Original Monopoly for iPhone
6:15 PM
News - Original Apple I on Ebay for $50K, w/Letter from Steve Jobs
6:11 PM
Games - New iPhone Games: Secret of the Lost Cavern Ep 1, New DJ Nights, More
5:47 PM
Games - Star Trek D-A-C Game Headed to the Mac Next Month
4:57 PM
Product News - TidBITS Releases “Take Control of Syncing Data in Snow Leopard”
4:26 PM
John Martellaro's Blog - Particle Debris (week ending 11/20) Stationery Pads Go Poof
2:59 PM
Free on iTunes - Musée du Louvre, Art Lite, SketchBook Mobile X and More.
1:50 PM
Deal Brothers - Acer P215H bmid 21.5” Widescreen LCD Monitor:  $139.99
11:24 AM
TMO Appearances - Jeff Gamet Shares More Holiday Gift Ideas on MacJury
10:43 AM
Product News - Cocktail 4.5 for Leopard Adds QuickLook Cache Clearing
10:06 AM
News - Hack Enables Mac OS X 10.6.2 on Netbooks

The Mac Observer Reader Specials

  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!