iTMS/Pepsi Giveaway Hacked. Well, Not Really

by , 7:30 PM EST, February 18th, 2004

The folks at MacMerc have posted a way to guarantee that each bottle of Pepsi you buy will get you a free song. Is it a winning code generator? A secret marking on the bottle that indicates if the bottle is a winner or not? A handheld X-ray machine? Nope, you simply tip the bottle until you can read part of the inside of the cap. From MacMerc:

The secret is the angle. I've found it to be 25 degrees, but that's really no use when you're out in the field. Just tilt it until it seems about that, and look up towards it (hold it above your head). With luck, you should be able to see under the cap.

[...]

It's easiest to read "again" and tag the losers because there are no random letters involved. You can spot a word like again from a mile away. If you don't see again and you have given the bottle a twist (to check from all angles), make a purchase. If not, hit the shelf.

You might find it easiest to practice while not in the store. Just buy a few and take them home. Get the knack for the angle, and it isn't that hard to pull off without looking like a huge tool.

You can get more information, along with images and charts, at MacMerc's Web site. This has also been mentioned at Slashdot, as well as on the Screen Savers television program.

The Mac Observer Spin:

It must have taken truly a great mind to conceive of such a feat! Not only the tipping of the bottle, but to look through the clear plastic to glimpse a piece of the cap above! Surely no mere layman could have hatched such a nefarious scheme!

Jokes aside... Wait, no, that's pretty much all there is to it. Pepsi gave us an under-the-cap game that is incredibly easy to turn into a "free song with every purchase" giveaway. Hopefully the company can fix the problem so that the secondhanders don't ruin it for everyone else.

MacMerc