The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple Confirms iTunes Goal To Be Short; Pepsi Giveaway Won't Be Counted

TMO Reports - Apple Confirms iTunes Goal To Be Short; Pepsi Giveaway Won't Be Counted

by , 1:15 PM EST, March 16th, 2004

Apple Computer Chief Executive Steve Jobs has confirmed that Apple will not be able to sell 100 million song through its iTunes Music Store by the stores first anniversary on April 28, as it had predicted last October. In addition, The Mac Observer has confirmed that Apple will not be including sales of iTunes downloads from a promotional giveaway it is currently running with PepsiCo. Inc. in future download counts.

"We're not going to make that number," Jobs said in an interview Monday with the Wall Street Journal. "At the rate we're at right now, we'll probably have sold 70 million to 75 million songs" by the end of April, he said.

Mr. Jobs made the comments on the same day Apple confirmed the company had sold over 50 million songs since its launch of the iTunes Music Store on April 28, 2003. Mr. Jobs said the 50 million songs that consumers had purchased excluded those redeemed through a Pepsi iTunes promotion to give away 100 million free songs.

The Mac Observer has also confirmed that Apple will not be including the sale of promotional downloads from the iTunes Music Store in any totals it releases in the future, contrary to other published reports.

"We will not be including them in future download counts," an Apple spokesperson told The Mac Observer Tuesday. "Nielsen SoundScan does not include them in tracking our single track downloads and share of that market."

Mr. Jobs told the Wall Street Journal that redemptions from the Pepsi promotion, "aren't what we thought they might be." Mr. Jobs added that many of the Pepsi bottles with the winning bottle caps were distributed late. A source within Pepsi Bottling Group, Inc., which owns the greater New York City distribution channel, confirmed to The Mac Observer Tuesday that only a small fraction of Pepsi products containing the iTunes giveaway were actually on the streets of New York before last week.

Recent Headlines - Updated September 4th

Thu,10:05 PM
Joy of Tech Comic Nails the Difference Between Cable Providers and Customers on Apple TV
6:15 PM
Patriot Ready With a USB-C Flash Drive for Apple’s MacBook
5:20 PM
Apple Committed to ‘Cleaning Up’ Apple Music
5:05 PM
Retailer Screws Up, Shows Off HomeKit Compatible Hue Bridge Early
3:10 PM
Last Chance to Pay What You Want for the Mac Power User Bundle
1:49 PM
TMO Daily Observations 2015-09-03: Apple TV’s Missing Universal Search
12:03 PM
Apple TV Needs Universal Search
10:52 AM
Having Your Own Star Wars BB-8 Droid Really is That Cool
9:37 AM
Judge Koh Slams Attorney Fees in Apple Anti-poaching Settlement
Wed,10:20 PM
ACM 322: Apple’s TV Shows, Ian Rogers’ New Job, iPhone Jailbreaking
5:30 PM
Frozen: How to Force Quit an OS X App Showing a Spinning Beachball of Death
4:40 PM
Making the Case for the iPod Touch
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!