Apple Airs New iPod Television Commercial

by , 10:00 AM EDT, May 4th, 2004

Apple aired a new television commercial last night in its silhouette series of iPod advertisements. The new ad is called "Wild Postings," and builds on the themes Apple has used in its other iPod advertisements.

The new ad features a New Yorker walking down the street listening to his iPod while passing a series of iPod posters. As he passes the posters, they animate and dance in a fashion similar to past iPod commercials. He then pauses his iPod, stopping the dancing images on the posters. After looking behind him, he un-pauses the iPod and continues on (with all the posters resuming animation).

While Apple's main iPod ads have focused more on life style and branding, Apple's usual approach to advertising, the new ad also offers several close ups of the iPod in use. Some screen shots from the new ad:

The new spot is available on Apple's Web site.

The Mac Observer Spin:

This is yet another terrific iPod commercial. It is compelling, interesting, and well done. More importantly, it will help sell more iPods.

Now, if Apple could only make a compelling, interesting, and well done commercial for a little thing we like to call "Macintosh"... Or maybe even Mac OS X itself! Nah, it'll never happen.

Apple