I thought Steve Jobs said it's bad Karma to steal music. I guess that was for others, not him.

Anyone notice that? Maybe Apple should countersue.

...then it's tough for me to be sympathetic when lil white rappers want to sue because they used their song without permission. What's weird is that I can understand the disagreement on compensation. But when you're a company championing the free market system over music piracy, how do you make an error on a song where there's a dispute over payment already? The fact that there was any question seems like it would have inspired more caution to avoid an unauthorized use.

I think it is funny that someone who rips off the name of a candy for his own name because he hasn't got the imagination or time to think up something original is now suing someone else for supposedly implying that he endorses their product by using the lyrics from his song. I don't understand why Apple did it in the first place, and I don't understand how in the name of common sense M n' M thinks he should get $10M for this. The judge should have laughed this out of court.

It also seems odd to me that if Eminem was willing to settle for $300K with an alternative song being used, that his "Lose Yourself" song could somehow be worth several 30x more: he's just effectively named his price for selling out to commercialism at $300K, not $10M.

he's reaching for $traws. his career is going downhill

The only people who will emerge winners are the lawyers. Eminem steals a candy's good name, then complains that a ten-year-old kid's bad imitation might be misconstrued as an endorsment? Sure somebody screwed up at Apple, but $10 million? No way... Apple will reach a settlement with them for much less.

Em's lawyers have to prove more than ill intent. Apple will counter that the ad was free publicity for his song and actually AIDED his career. Em's career was already damaged... can you say "duet with Elton John?"

As an earlier poster said, MANY music videos have featured iPods, and I don't see Apple getting upset and slamming lawsuits right and left.

Instead, let's get all iPod users to sue Eminem for being embarrassing and offensive to both black and white people with his stupid "poor me, I'm so oppressed" songs. Maybe that's why Apple could only get a ten-tear-old to appear in the video...it was too uncool for anyone older to still listen to this flash-in-the-pan corporate poser's music.

One more thing: did Em's record company refuse all profits from the uptick in sales of his music at the iTunes Music Store after the commercial aired? Yup, they were REALLY damaged by THAT sudden influx of cash, weren't they?!

(Case closed.)

-Ken P

I couldn't tell what the young boy was rapping to....it was so unclear.....I didn't even know it was Eminem. Obviously at 30, I'm too old for this stuff. lol

I got more of a kick out of the guy doing "I like big butts"....

I thought America had a law that states you can get away with anything in parody and not pay a cent?
If that's the case.....Apple's won already.
(If not Weird Al would be broke paying everyone!)


scoot.

Countersue for WHAT???

You are an idiot. You must think rap music as a whole is a flash in the pan. Eminem is the best rapper alive, possibly the best rapper ever. Emenim's lawyers had to prove copyright infringement, so stop talking out of your ass about ill intent. Funny your name would be Ken, you insane clown.

what ever happened to fair use in this country.......... apple's commercial was either :30 or 1 min give apple a break and as for some of the other comments yes i love apple but i don't hate eminem even though i dont care for the music........