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BusinessWeek: Mac Office 2004 Could Persuade IT Managers To Reconsider Mac

BusinessWeek: Mac Office 2004 Could Persuade IT Managers To Reconsider Mac

by , 12:30 PM EDT, June 1st, 2004

BusinessWeek has published a review of Microsoft's new Mac office suite, Office 2004. The reviewer, Stephen H. Wildstrom, says that the newest version of Office for Mac is a good enough corporate citizen that it could "persuade some corporate technology managers to take a fresh look at Apple." From the review:

Bill Gates used to brag that Microsoft made more money from each Macintosh sold than Apple Computer did. Apple's hardware is now plenty profitable, but Microsoft software remains an important part of the Mac ecosystem. Microsoft's latest effort for the Mac, Office 2004, could even persuade some corporate technology managers to take a fresh look at Apple.

[...]

FOR CORPORATE MAC USERS, the most important feature of the new Office is Entourage, the e-mail, contact, and calendar program. Entourage 2004 brings nearly all the features of Microsoft's Exchange enterprise mail and scheduling service to the Mac. It will only work with recent versions of Exchange server with Web access enabled, and it fetches mail more slowly than Outlook on Windows. But Entourage supports the collaborative scheduling that is a mainstay in most offices that use Exchange. Finally having the functional equivalent of Outlook makes Macs running the OS X operating system better corporate citizens.

Mr. Wildstrom also calls Mac OS X the best OS on the market today, with some caveats for those dependent on Windows-software. There's more in the full article, which we recommend as an interesting read.

The Mac Observer Spin:

We agree with Mr. Wildstrom, and we love seeing this message delivered in the (virtual) pages of BusinessWeek. Apple's pursuit of the corporate and IT markets is a very interesting one to watch right now. The company is working very hard, and very quietly, to make the Mac more attractive to those markets, especially in the server room.

What makes this even more interesting, however, is the fact that these "quiet" efforts might better be called "stealthy," which is not necessarily the most traditional way to pursue a market. Apple's situation, however, isn't traditional, and Apple's low key approach may well be the only way for the company to overcome the years of prejudice from IT managers that Apple garnered in years past.

How appropriate is it, then, that Microsoft itself has delivered one of the tools that Apple most needs, and that is this improved support for Exchange Server in the newest Mac Office? Not that this one development is going to single-handedly turn the tide and make Apple the #1 vendor in the corporate space, but it is possible that it might make the difference with a few fence-sitters here and there. Only time will tell, of course, but this market continues to become more and more interesting as time goes by.

Observer Comments

Show: Subjects Only | Full Comments
Close Name:mrmgraphics Posts: 825 Joined: 05 Sep 2003
Subject: Will MS continue such developments?

+

It's very encouraging to know the MacBU is continuing to develop MS Office for Mac. That said, does anyone else here share my absolute nightmare of Microsoft ending Office for Mac someday? After all, the ability for a Mac user to share Office documents with Windows users is practically a pre-requisite for using a Mac in any business environment. As such, I for one dread the thought that Microsoft, literally, is one of the legs that the Mac platform stands upon.

Should Apple be developing its own fully-compatible Office suite, just in case Microsoft ever kills Office for Mac?

Close Name:Guest
Subject: Will MS continue such developments?

Quote
mrmgraphics wrote:

...does anyone else here share my absolute nightmare of Microsoft ending Office for Mac someday?...Should Apple be developing its own fully-compatible Office suite, just in case Microsoft ever kills Office for Mac?


Microsoft will continue to make Mac software as long as they hit their profit targets, just like any other developer. They aren't doing it for fun.

Look at it this way: We Mac users have chosen not to buy Windows. If MS Office does not exist, Microsoft won't get any revenue from Mac users at all. If MS Office exists, Microsoft gets at least some money from us. In this way, Microsoft has much more motivation to develop Mac Office than to not do it.

Close Name:Biff Posts: 1479 Joined: 08 Apr 2004
Subject:

Quote
Guest wrote:
If MS Office exists, Microsoft gets at least some money from us. In this way, Microsoft has much more motivation to develop Mac Office than to not do it.

Don't forget the development costs involved with producing Office for the Mac. That "some money" has to be enough to justify all of the costs of the engineering, marketing, etc of the product and the costs of running the Mac business unit in general.

Close Name:UserNameUser Posts: 61 Joined: 12 Sep 2002
Subject: So Do We Buy WinServer2003 to get colaboration on the Mac?

Does anyone know what version of Windows Server 2003 we have to buy?

I am amazed that there has yet to be good reviews of Office 2004 -- other than the superficial ones that are impressed with the key new features.

Is anyone bugged that all Mac offices now have to buy Windows to get integrated workplace collaboration (e-mail/shared contacts& addressbooks/shared calendars)?

You know, once a facility like Windows Server is in place in an all Mac office, there is no longer any reason NOT to buy Windows for users. While some users love their Macs, despite what we would like to think, many of my users in this all-mac shop, would take a Windows box in a hearbeat.

Also, with a Windows box it is easier to outsource support (that means one less Mac professional on these premises).

Does any one know if WinServer2003 is any less vulnerable to virus/worm mischief than exchange server has been in the past?

View Name:RealityCheck -   Troll Posts: 392 Joined: 06 May 2004
Subject: ROTFL - I'll Switch To A Mac To Get MS Office
Close Name:Guest
Subject: A question for IT Managers...

Are you reconsidering the Mac? With the lack of viruses, ease of operation, and Mac Office 2004 will you be reconsidering the Mac for your business? Why or Why not??

Any takers?

Close Name:Guest
Subject: ROTFLMAO@RC (retort...don't read unless you're RC)

I suppose that the "best OS" comment somehow inexplicably slipped by you. Some people actually use their machines for things other than MS Office, but having the ability to operate within a heterogeneous computing environment (here, I'll use little words for you: that means you can have different systems playing nice together on the network so that some people can get work done the next time the Blaster worm rolls around) can be a BIG (I mean BIG) selling point. Nevermind those companies sick of the MS crap being fed to them; here's a way for them to migrate to another platform if they choose. (And if you don't think it won't gain better performance over time then you're a moron...wait, you're a moron anyway) So, in closing, shut your hole.

Close Name:Guest
Subject: Exchange

"Bill Gates used to brag that Microsoft made more money from each Macintosh sold than Apple Computer did."

If BG made Exchange for OS X Server, this could be true again. Apple needs to come out with and exchange alternative which works well with outlook on Windoze.

Close Name:macwire Posts: 38 Joined: 03 Jun 2004
Subject:

Quote
mrmgraphics wrote:
+

Should Apple be developing its own fully-compatible Office suite, just in case Microsoft ever kills Office for Mac?


Open Office have something on the go for Mac OSX.

On the Exchange Server aspect, I was under the impression, maybe wrongly, that Outlook 2001 was the client of choice for Macs talking directly to MBX boxes on a network.

In fact Outlook 2001 cannot even be used for internet email, and appears to bea free download to boot.

Close Name:Guest
Subject: Reply to RealityCheck

Well, if all you do on your computer is run Word, Excel, PowerPoint and Email, and a web browser, then you won't have much impetus to switch. But if you use a lot of other programs, especially programs in graphics, music, page layout, etc., and need a robust platform, and most of your time is spent there, then it makes perfect sense. The fact that these MS programs might run a shade slower on a Mac (they're not really needing to be speedy to begin with - the differences are scarcely noticeable. And if you simply want elegant simplicity, it's a hard platform to beat. As an independent Mac support pro who works often in mixed environments, I'm often amused that the "creatives" AND the top brass get Macs for themselves, but everyone else in the organization has to work with Windows (mainly because the boxes are cheap and IT people can guarantee themselves a job chasing bugs, glitches and a zillion viruses, while Mac users rarely have downtime.

I worked freelance for a short time for a large support firm whose bread-and-butter was their Windows work, but they needed a Mac guy (me), just to go out on call for an occasional issue. They would go into all-Mac facilities and if the person in authority wasn't really savvy, they'd sell him/her on installing a Windows server and Outlook for everyone at $100 per station per month (!), with an additional near-certainty that they'd also get lots of service calls. No one told the customer that many if not all of the capabilities they were paying through the nose to get had Mac equivalence that was either free or incredibly cheaper (and worked far more intuitively and simply).

Don
The Mac Therapist
Los Angeles

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