Toshiba America Won't Confirm New Mini 60GB Drive & Apple's Use
TMO Reports - Toshiba America Won't Confirm New Mini 60GB Drive & Apple's Use
by , 7:20 PM EDT, June 2nd, 2004
Toshiba America, Inc. said Wednesday it has no official comment about an announcement by its Asian division that it will manufacture a 1.8-inch hard drive with a 60GB capacity, and that Apple Computer will be using it, possibly in a yet-to-be announced iPod product.
A story by IDG News Service Wednesday, reports that the deputy manager of Toshiba's Digital Media Network hard disk drive division technical department confirmed that the company plans to launch a 60GB version of its 1.8-inch hard disk drive in the coming months and that Apple has committed to buying the drive for use in one of its own products.
Cindy Lee is reported to have said the drive will be in mass production in July or August, and will have two platters, each holding 30GB of data. Toshiba's current highest capacity drive, which is a 40GB model, includes two disc platters, each capable of holding 20GB of data.
The story does not quote Ms. Lee directly about the new drive or Apple's reported decision to use the drive. Ms. Lee is quoted as saying Toshiba has had many enquires from companies such as Apple about the 60GB drive. "You wouldn't believe how many enquiries we've had," she said.
The story said Ms. Lee made the comments during the Computex 2004 exhibition in Taipei, Taiwan.
"We have an interesting article and not a lot of detail," Amy Dalphy, marketing manager for Toshiba's American hard drive division, told the Mac Observer, Wednesday. "I can tell you officially, Toshiba has not announced any product and when we are ready to make an announcement about any form factor, we will announce it in a worldwide press release."
Ms. Dalphy said Toshiba does not pre-announce products, and waits until products are in volume production. She would not say when an official announcement would be made on the reported new drive, but did say it would be later this summer or early fall. Ms. Dalphy's comments mirror those made of Ms. Lee that mass production will begin in July or August.
When asked to explain the news attributed to its Asian division, Ms. Dalphy said, "We don't really know (why this announcement was made). We don't understand the details, but officially, we have not made an announcement of this product and I can't answer any other questions or even confirm what has been reported."
Ms. Dalphy would also not confirm that Apple has already committed to using the new miniature hard drive. "It is our standard policy not to discuss who our customers are that use our products as original equipment add-ons," she said.
If the news of Apple's use of the 60GB miniature drive is true, it adds credence to rumors of new, higher capacity iPod models coming from Apple before the holiday season. Mac discussion forums across the Web as of late have speculated on such an upgrade in the September time frame. If the comment by an official Toshiba manager is true that the 60GB drive will be in full product in July or August, it would add credence to speculation of new iPod models hitting store shelves approximately one month later.
At present, Apple uses Toshiba's 1.8-inch drive in its larger, white-colored iPod models, but uses a 1.68-inch, 4GB hard drives from Hitachi in its iPod Mini music player. Neither the Hitachi-made or Toshiba-made miniature drives are used in any other Apple product.
Apple declined to comment on Toshiba's planned drive or whether the company will be using the drive in any new device.
Observer Comments
Thu Jun 03, 2004 9:13 am Subject: Other possibilities?
Here at work these last two weeks, there are two guys from our Tokyo office camping out in the cube next to mine. They have these little Panasonic "Let's Note" laptops, with what look to be 12-inch screens. They're probably no more than 15mm thick when closed.
Anyway, a tiny hard drive would be just the thing if Apple were developing a thinner, lighter PowerBook.
QuoteDirt Road wrote:
Here at work these last two weeks, there are two guys from our Tokyo office camping out in the cube next to mine. They have these little Panasonic "Let's Note" laptops, with what look to be 12-inch screens. They're probably no more than 15mm thick when closed.
Anyway, a tiny hard drive would be just the thing if Apple were developing a thinner, lighter PowerBook.
Apple makes computers?
Seriously, though...this looks like the companies are just being reluctant to make the purchase "official". It still looks to me that they're going to be upgrading the iPods to possibly 20, 40, and 60GB.
Nice thought, though. I PowerBook or iBook "mini" would be very cool.
Thu Jun 03, 2004 10:11 am Subject: More than iPods
A 60g HD iPod, big freaking deal! Who cares? You think someone is going to carry $2000, $3000 to $10,000 worth of downloaded music? First, who can afford it? Second, you can only listen to a certain percentage of your total music anyway. If you're a professional who needs these capacities, I might understand the hoopla.
Statistics show no more than 5- 7% maybe 10% tops, listen to their total collection of music on an average 500 songs. So, to listen to about ten percent of your music collection you would need at least 3000 songs. I cannot for the life of me understand some walking around with music blaring into their ears 16 hours a day and to carry essentially $3000 dollars worth of music! I think only a very few people could afford such a thing and are either young, ( under 30), affluent and WAY TO much time on their hands.
Hell, Apple needs to push the envelop further than just putting in a bigger albeit tiny HD. That's a bunch of smoke. if the 60g HD is a the purported "vPod" then I too would be "pissed" at Toshiba" for letting the cat out the bag. But, i doubt that is what is happening.
Ron Silver
Thinksecret.com is reporting that apple is mighty pissed off that Toshiba basically pre-announced the 60 GB iPods. This "announcement" from the US division is basically damage control in response to apple flame emails.
Unfortunately, the deed is done. 60 GB iPods are DEFINATELY in the pipeline.
Thu Jun 03, 2004 12:34 pm Subject: Re; Smoke and Mirrors
QuoteYou think someone is going to carry $2000, $3000 to $10,000 worth of downloaded music?
There are other uses for iPods besides storing and listening to music. I'm hoping that the 4th generation iPod will include a card reader, better than Belkin's if possible, that will make the iPod an ideal mobile storage device.
If Think Secret is right and Jobs is upset with Toshiba, it better mean more than just a 60 gig iPod. Not that Jobs should listen to me, but if the big announcement is simply a capacity increase, even if it is a "new generation" iPod, so what? Hardly earth shaking news and certainly not worthy of "Just one more thing" type announcements. I hope he wasn't pinning a keynote on that!
But then, if this is something more than a capacity increase, anticipation sure has been heightened, IMHO.
Joe Futral
Yes, do YOU really want to be carrying around 10, 15, 20, 40+ gigs of your files, where it can be easily lost or stolen? The last time I checked, Apple "sold" nearly 100,000,000 million iTune songs and sold about 3,000,000 iPods. That translates to about 33 songs per iPod about. Right?
To ME, that miniscule average number of songs on each iPod is an abysmal marketing failure!
Apple needs to push more songs and open the iPod into a more versatile electronic gadget capable of both audio and video with MORE accessories to truly make use of these huge mini HD capacities. 60 gigs for music and walking around with valuable files, please that's far too preposterous to even believe. Talk about a distortion reality field!
Ron Silver
QuoteGuest wrote:
Yes, do YOU really want to be carrying around 10, 15, 20, 40+ gigs of your files, where it can be easily lost or stolen? The last time I checked, Apple "sold" nearly 100,000,000 million iTune songs and sold about 3,000,000 iPods. That translates to about 33 songs per iPod about. Right?
To ME, that miniscule average number of songs on each iPod is an abysmal marketing failure!
Your conclusion is completely full of, er, holes. Example: My wife has an iPod mini. It's nearly filled and, somehow, none of the music on it came from the iTMS. How can this be? Simple: It's all been ripped from CDs we already own. Eventually, we'll get around to getting stuff from the iTMS, but at this point we don't need it. Marketing failure? Try again.
QuoteGuest wrote:
Second, you can only listen to a certain percentage of your total music anyway.
Ron Silver
True you can only listen to a small percentage of your music at any one time - BUT - which percentage? I want to have my my WHOLE collection of music (1000+ CDs) not so I can listen to it ALL, but so I can listen to ANY of it I want.
I find it unlikely that the average person has 60 GB of music they absolutely HAVE to have with them at all times. Space on the iPod is becoming less and less of a selling point for me. Certainly, if 60 GB is available, and they restructure the iPod line so that it doesn't cost more, then by all means apple should go for it. But apple really needs to start offering more reasons to shell out money for high-end iPods other then just the amount of space on the drive. Prime example: once everybody has an iPod (which is fastly becoming the case), I don't see them shelling out for a new iPod if all they're getting is more space (iPod mini aside, which has a pathetic amount of space anyway).
Rule #1: If you provide the drive space, the user will fill it.
60Gb in an iPod won't ever go to waste, since it doubles nicely as a external FW drive. If you look at it with that perspective, even 60Gb is pathetic when most of my friends have Macs with at least half a terabyte worth of storage. MORE is NEVER enough!
Actually, I'm hoping that Apple throws us a real curve this summer and comes out with something totally unexpected... a 60Gb iPod is too obvious! I wanna see FOUR of these little drives inside a Powerbook running as a RAID! Now THAT would be news!
-Ken
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