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TMO Reports - Sony Launches 20GB Walkman "iPod Killer"
by , 1:30 PM EDT, July 1st, 2004
Sony Corp. unveiled Thursday its plans to sell a 20GB Walkman digital music player in the United States by mid-August for under US$400 in an effort to cut into sales of Apple's popular iPod portable player.
The NW-HD1 (see photo below) will be the smallest 20GB player on the market, the company said. Storing some 13,000 songs, it is slightly larger than a credit card at less than a half inch thick. The device measures 3.5 inches by 2.44 inches by 0.54 inches thick and weighs 3.8 ounces. The device is more than two ounces lighter than the 40GB iPod.

The Sony NW-HD1
| Sony NW-HD1 US$400 |
Apple iPod 20GB US$399 |
Apple iPod 40GB US$499 |
|---|---|---|
| 20GB capacity | 20GB capacity | 40GB capacity |
| 3.8 ounces | 5.6 ounces | 6.2 ounces |
| 3.5 x 2.44 x .54 inches | 2.4 x 4.1 x .62 inches | 2.4 x 4.1 x .73 inches |
| 13,000 cut capacity* | 5,000 cut capacity** | 10,000 cut capacity** |
| 30-hour battery life | 8-hour battery life | 8-hour battery life |
| * Using ATRAC3 compression ** Using AAC compression |
||
Half the capacity of the 40GB iPod, Sony says it will store 13,000 song versus the Apple product at 10,000 tracks. Sony's calculations are based on encoding using the Adaptive Transform Acoustic Coding for MiniDisc 3 (ATRAC3) compression system. The codec uses a data rate of 48Kbps versus Apple 's Advance Audio Compression (AAC) compression rate of 128Kbps.
While a higher bit rate means better sound quality, a Sony spokesperson said ATRAC3 is more efficient at compression and is equal to that of the Apple iPod. The Walkman supports only Sony's ATRAC3 and ATRAC3plus compression formats which is the standard format on Sony's MiniDisc players and its Windows-only 'Connect' online music store.
Song tracks compressed in ATRAC3 cannot be played on an iPod. Consequently, songs compressed in AAC using Appe's FairPlay DRM technology can also not be played on Sony's NW-HD1 or any other device. The new Sony device also supports MP3, WAV and WMA files.
The NW-HD1 features a 1.5-inch backlit display and an on-screen display language which can be switched between Japanese, English, Spanish, French, German and Italian. The new hard-drive device connects to a compatible computer via a USB 2.0 digital interface for high-speed music transfers.
The player runs on a built-in rechargeable lithium-ion battery and will last for up to 30 hours when playing files encoded at the minimum supported bit rate of 48Kbps, according to the company. The battery life is three times longer than the iPod's, according to Sony. The battery life at 64Kbps or 128kbps encoding falls to 25 hours.
The hard drive for the NW-HD1 is made by Toshiba and also comes with 256MB of flash memory.
Sony plans to roll out the NW-HD1 in Japan on July 10 for US$490, in the middle of August in the US for less than US$400, and later this year in Europe.
Observer Comments
Thu Jul 01, 2004 1:48 pm Subject: Blah blah blah
I'm sure iPod will get beaten eventually... sony's walkman *eventually* did. This certainly isn't a killer. Maybe if the price had been much less. If given the choice of overpaying for Sony's brand or Apple's, Most of my friends would pic the Apple every time.
Remember the aibo? How bout the RMAV 3000, or the eVilla, or any number of industry changing failures put out by sony. Sony's kind of like Sears, an aging brand that used to have some relevance, and is now just lost.
Thu Jul 01, 2004 2:09 pm Subject: Disingenious
Let's see here:
Price: $400 each, no winner
Capacity: 20 GB each, no winner
Weight: 3.8 ounces vs. 5.6 ounces; score one for Sony.
Size: 4.6 cubic inches vs. 6.1 cubic inches; score another one for Sony.
Song Capacity: 13,000?? BULLSH!T--that's at a pathetic 48Kbps ATRAC3, vs. 128Kbps AAC. Numerous audio quality comparisons put ATRAC3 at the *bottom* of the list, but even assuming equal quality at the same bitrate, you'd have to divde that number by 2.6 (48 --> 128), for a total of, voila, 5,000 4 minute songs, the same as the 20 GB iPod! Imagine that! Conversely, iTunes/iPod can downshift all the way to as low as 16Kbps, but assuming you wanted your music at 48Kbps (same as Sony's), you'd end up with room for...voila, 13,000 songs! What an amazing coincidence! I call this even, but with a slight nod to Apple for being honest about the iPods' *realistic* capacity.
Battery Life--30 hours vs. 8 hours, ouch; however, Sony drops to 27 hours at a "high" bitrate like 128Kbps (see above). Still, *THIS* is the only true achilles heel for the iPod--battery life. Call this one for Sony, bigtime, if it's true.
Not listed: Ease of use, compatibility with iTunes/iTMS, ability to play MP3s and other formats, PDA capabilities, etc etc etc...ALL of which go to the iPod.
Next??
Thu Jul 01, 2004 2:18 pm Subject: apples and...lemons
ok, size same, price same.
So lets compare real things. Battery. Sony wins that one. That's all.
I don't know a single person who uses their music service. Every person I know at this University, if they are playing music, is using iTunes. And the number of iPods is overwhelming. So much for them being too expensive. Do you realize how many students have these things?
Ease of use. Apple wins.
Connectivity. Apple wins. Dual format.
Cross platform. Apple wins.
Music store--95 million songs sold in one year. That's equivalent to a good 4 and a half years of Garth Brooks record sales!
These wannabes should stop copying Apple and go out an innovate something. Sony did so well with the WalkMan. Now, they're just a bunch of has-beens.
The piece reads:
"The Walkman supports only Sony's ATRAC3 and ATRAC3plus compression formats which is the standard format on Sony's MiniDisc players and its Windows-only 'Connect' online music store."
But then says:
"The new Sony device also supports MP3, WAV and WMA files."
Which is it?
QuoteGuest wrote:
Gee...I wonder which player you'd like better...seeing how this site is "macobserver.com".
The price is too high...but the battery life, weight and dimension of the sony unit SLAUGHTERS the ipod.
Both players play other formats...both players use their own crappy propriatary format.
Wrong. ATRAC3 is consistently rated the WORST compression, while OGG and AAC are the best. The battery life is a lie. Like someone already said, it's only rated that way because it's got 256Mb of flash to run off. If you do like I do and cherry pick songs off the hard drive, it'll last about the same.
Just a bunch of lies and deception. Sony is digging themselves a long-term hole they are going to have trouble getting out of. They're gonna alienate an awful lot of customers - many of whom won't buy their products again. This could have repercussions for their entire line of merchandise.
QuoteWhen it's all said and done, if anybody could match the iPod, it would be Sony.
That's true. Guess it's safe to say nobody's gonna catch the iPod any time soon.
Thu Jul 01, 2004 4:05 pm Subject: And one more thing...
I believe there's a point where things are just TOO small to the point they're difficult to use. I think the iPod Mini is as small as these things should get. I can't imagine navigating through 13,000 (crappy 48Kbps) songs with that tiny little Sony turd, with that tiny little pad/wheel thingy. There's another photo circulating around where it's laying in someone's hand and it looks like they're about to crush it.
As technology gets smaller, I hope Apple will keep their iPods the same sizes, but use the extra room for more battery space and added features.
Thu Jul 01, 2004 4:16 pm Subject: Compressed Compression is the Future
QuoteBiff wrote:
So does this thing play MP3's or not? I keep reading articles that say it doesn't. If the only format this thing plays is ATRAC3 then I don't even know why we are bothering to discuss it. It's existence only seems to indicate that Sony is destined to be the next Disney.
Nope. It only plays ATRAC3. However, it can convert an ALREADY-COMPRESSED mp3 or WMA into 48Kbps ATRAC3. Wow. Talk about high fidelity!
http://www.engadget.com/entry/1512853428563728/
Thu Jul 01, 2004 4:30 pm Subject: Probably the best non-iPod yet
Looking at this thing, I like it. It's small, light, has good storage space, and actually looks nice. This looks like the best iPod competitor yet.
That said, I think the price is too high to compete. Face it, iPod is king. Even if this thing is "as good as" an iPod, it won't stand a chance if it's at the same price. It needs to be lower. Your average Joe knows iPods. If they see an iPod and some other thing with apparently the same specs and price, they'll go with the iPod. This is one case when the lemming-ness of consumers works in Apple's favor, big-time.
The battery life thing is interesting. Seems like a gross exaggeration from what I'm reading here, but even if that's true, your average Joe won't know that. That's the only thing I think might attract customers to this over the iPod. I'm interested to see how their claims stack up to real-world tests.
ATRAC also has no mindshare. Heck, I've barely heard of it myself, and I keep up on these things. When I hear it, it sounds just like "8-track", which is practically synonymous with ancient technology. Is that intentional? If so, someone at Sony should get their head checked. If not...someone at Sony should STILL get their head checked for not realizing it and coming up with a better name. And I do not believe 48kbps ATRAC music is anywhere near the quality of 128kbps AAC. I think this can only work against Sony, really.
If this thing were $200, I'd say we have a real iPod killer. At $400, we just have an iPod copy that's most likely doomed to live in the real thing's shadow. I just don't think anything's going to take the iPod's crown unless it's a lot cheaper or absolutely demolishes the iPod in specs.
Edit: Wait, does is REALLY not support mp3? I'm confused. If it ONLY supports ATRAC, then....um, no. Just...no. That lowers my opinion from "best non-iPod" to "why the @#$% would anyone want THAT?"
Thu Jul 01, 2004 6:51 pm Subject: Bad Sony! Bad! No cookie for you!
Okay, so when they say it "supports MP3, WAV and WMA files", they mean they include software to convert those formats to ATRAC. Yeah, greeeeeat. So we're expected to take already-lossy mp3s and recompress them into another lossy format for an extra level of audio degradation? Give me a break. And people say APPLE is too hung up over its own formats.
I'd just love to hear what a song sounds like after converted from 128kbps mp3 to 48kbps ATRAC. That should be good for a laugh. Or a cringe.
I almost have to sort of admire Sony for having the balls to make a digital music player (and a $400 one, at that) that doesn't even play mp3, the one format that's synonymous with digital music in the minds of 99% of the population.
I think Sony has WAAAAY over-estimated the power of their brand name. If anyone actually gets duped into buying this thing, they'll probably end up hating Sony for the rest of their life.
C'mon - it is a nice looking unit they have here lets give it that.
BUT... yeah if this ATRAC codec is the same as on the mini-disc player it is really, really, thin and sub-standard - noticeably lower quality than MP3 or AAC. So many of the stats are irrelevant.
AND... yes I agree the navigation looks REALLY small - the scroll wheel really is da bomb!
QuoteGuest wrote:
And one more thing... how many labels will sign up to be sold by Sony's music store?
I know of one for sure. (Sony, you dullards!)
Which leads me to wonder if Sony's labels will continue to license to iTunes. (hmmmm....)
For all you guys saying "it LOOKS nice," yeah - it looks OK. Kinda like a cross between a cel phone and a VAIO laptop. OK. Great. Personally, I think it looks "safe" and "non-offensive." In other words, they're doing everything they can to appeal to the largest possible base and take no real chances. Way to go, Sony.
Fri Jul 02, 2004 9:43 am Subject: Will sony still license to iTMS?
Um, yes... unless and until this thing sells well (which it will likely only sell well with the MD enthusiast crowd, though that is lunlikely now that Hi-MD is out), Sony Music will still need to make money / generate sales. iTMS is becoming the place to do that.
Integration of Sony Music into the fold of a "finally" unified sony brand will come LAST. First they are going to get their electronics / computers / hardware lines in line. Then look at their media groups.
QuoteBilly K wrote:QuoteGuest wrote:
And one more thing... how many labels will sign up to be sold by Sony's music store?
I know of one for sure. (Sony, you dullards!)
Which leads me to wonder if Sony's labels will continue to license to iTunes. (hmmmm....)
One good thing in my opinion is that it can push Apple in making the iPod battery life longer...
A bit of competition is only healthy in the market. Obviously with the Atrac3 encoding I'm not sure the quality of music can really be defined as "competitive"..
Believe me.. I sold a Sony MD player I got last Christmas cause the music lost too much when encoded in that format... and also cause here in Italy it's so difficult to find Md disks... ![]()
Tue Jul 06, 2004 5:11 pm Subject: Right on! Mac users need to access their brains...
Tue Jul 06, 2004 7:46 pm Subject: Sony's player is too expensive and not cool enough
To draw potential ipod'ers away from Apple. It looks ok, has ok specs. I simply don't believe you will get 30 hours out of it, it has esentially the same battery as an ipod!
Though it looks ok, its not at all as cool as the ipod. And ipod mini's RULE!
if they could just boost the gigs up a few, though that doesn't seem to matter to anyone seeing that they sell out in moments everytime a shipment arrives.
Sat Jul 10, 2004 12:16 pm Subject:
QuoteAnonymous wrote:
new atrac3 compression at 48k is almost CD quality.
Interesting, because the only site I could find that wasn't associated with Sony came to a different conclusion regarding quality.
CDFreaks.com conducted a listening test with all formats using 128Kbps encoding (OGG Vorbis, LAME MP3, AAC, ATRAC3 and WMA). OGG came in first, and ATRAC3 came in last (by a significant margin).
Another question I would have for Sony is this: If 48Kbps is (near) CD quality, then why is Sony Connect selling at 132Kbps? This defeats the claim of being able to hold 13,000 songs (claim based on 48K).
And it is not as if 132K is going to be BETTER than CD quality, since you can't create a compressed version better (meaning greater fidelity) than the original. Combine this with having to convert any other (unprotected) music you may have to ATRAC3, entailing decompressing and recompressing the music in the new format, and many may find that there is just too much loss in quality.
Battery life is certainly a plus, as is size. I think the
