The Mac Observer

Skip navigational links

Choose text size: Select small text. Select medium text. Select large text.

Featured Article: Apple's $20 Billion Cash and a 21st Century Mission

TMO Reports - HP to Ship its Branded iPod in September

by , 8:45 AM EDT, July 19th, 2004

HP announced Monday that it will begin selling its branded version of Apple's fourth-generation iPod sometime in September. The company gave no specific pricing and did not say which size iPod it would sell.

"We decided to wait for this amazing new fourth generation iPod, as it will offer our customers an even better experience. HP's version of the new iPod will be available in September," HP chairman and chief executive officer Carly Fiorina said in a prepared statement.

It was announced in January that HP would re-sell Apple's popular iPod portable music player under its own brand name. Additionally, HP began this summer to pre-install the iTunes software and a desktop icon guiding users to the music site on HP Pavilion, Media Center and Compaq Presario desktop and notebook consumer PCs.

The deal with HP involves only the traditional iPod design, now in its fourth-generation, and not the iPod Mini models. Phil Schiller, senior vice president at Apple, told The Mac Observer back in January that although HP would not be selling the mini version initially, "that's obviously something we can look at in the future," he said.

Observer Comments

Show: Subjects Only | Full Comments
View Name:Guest
Mon Jul 19, 2004 11:49 am Subject: First post
View Name:Guest
Tue Jul 20, 2004 7:10 am Subject: I want to copy the other guest here
Close Name:DawnTreader -   TMO Staff Posts: 14354 Joined: 04 Jan 2002
Tue Jul 20, 2004 11:00 am Subject: Re: I want to copy the other guest here

Quote
Anonymous wrote:
...

Sorry, on a whim of stupidity and randomness today!

Only two questions though: How much does Apple make out of the HP "hPod" deal? Do those units made by HP factor into the iPod's marketshare?


Apple will make a little less on the Hpod than the iPod on a per unit basis, allowing HP its margin. However, the increasing economies of scale as well as the increased used of the AAC format and the iTunes Music Store more than outwiegh the small ding to margins. Essentially, the volume on the HP deal will allow Apple to reduce its own costs per unit.

iTMS is now pre-loaded on every HP consumer PC establishing the *Pod/iTMS solution as the digital music solution of choice for HP customers.

It's another reason Apple is approaching the *Pod/iTMS solution as a platform independent product line for Apple.


 Reply | Quote
Comment on this Article


Guest Posts Hidden. View Them.
Back to top  Page 1 of 1    

You cannot edit your comments.   You cannot delete your comments.
Log in | Register | Having Problems? Reset TMO Cookies & Try Again
Username:   Password:   Log me on automatically each visit   

You are not logged in, and this post will appear as "Guest." Log in with your username and password from the TMO forums. If you do not have a username, you can register here.
Please note that guests are limited to including a maximum of two URLs per post.

Post A Comment
  Subject


  Your Comments



Please enter the word exactly as you see it in the image above. Registered users aren't prompted for this. Having trouble reading the image get a new one.

Recent Headlines - Updated Thursday, August 21st, 2008

Thu., 5:15 PM
Woz's Advice to Engineers: Follow Your Heart
4:25 PM
Axamblis Releases Imprint Studio for Making Posters
3:55 PM
iPodObserver - Mobile Computer Pits BlackBerry Bold Against iPhone 2G (with video)
3:35 PM
iPodObserver - Colleges Give Freshmen iPods, iPhones - Professors Dubious
3:05 PM
Microsoft Picks Jerry Seinfeld to Spruce up Windows Stale Brand
2:30 PM
RBC Points to Unprecedented Mac Purchase Intentions
1:00 PM
MobileMe Lacks SSL E-mail Encryption - Only Half the Story
11:05 AM
Apple Rolls Out Off The Air Get a Mac Ad
10:10 AM
Hot Forum Topic - Can Apple Sell 10M iPhones this Quarter?
9:25 AM
iPodObserver - Palm Takes on iPhone with Treo Pro
8:25 AM
Ohanaware Intros Funtastic Photos
7:50 AM
iPodObserver - Apple Facing iPhone 3G Class-action Lawsuit
 

The Mac Observer Reader Specials
  • Special Report: WWDC 2008
  • Special Report: iPhone
  • __________
  • Help TMO Grow
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!

Apple Stock Quote

  • AAPL: $174.29. Change Today: -1.55.
  • (Prices delayed up to 20 minutes.)
  • Discuss in our Apple Finance Board

Hot Topics

What's the buzz? These articles have TMO readers talking.

Top Deals From DealsOnTheWeb