I hope they get it right this time. I understand that the low redemption rate last winter was because Pepsi didn't get the caps out into stores until too late. They need to be in the stores on that Sunday.

I can't believe it!

After the last Pepsi fiasco, why on EARTH would they try again? What makes Apple think Pepsi has a clue this time around?

This is just plain bizarre.

Jack

What are they thinking?

In this case, if 2nd time's not the charm, it will be a bigger flop and they'll realize, the missed the real thing.

Apple should [blah blah blah].



Edited by bweels for inappropriate content. Guest, you're welcome to engage in conversation around here, but keep it clean. Please note that your post has not been edited because of its "anti-Mac" sentiment. We love a good argument. Bring it on, but exercise a little self-control.

oy. Hey, Mods! Got another one for you.


[got it, Spider, thanks - bweels]

Maybe they are planning something different than the bottle cap method.

...this time. We finally got caps here about 1 week before the promo ended. And only on carbonated corn syrup, not on anything diet.

And hopefully the campaign will actually be interesting and engaging this time. Who really cared about those little criminal kids, anyway? Not me.

I say, bring it on.

I got 100 free songs from Pepsi. Out of all the bottles and 7-Eleven cups I bought, only 3 were losers. Bring it on indeed!

Besides the Super Bowl commercial and ONE sign hanging in my local Seven-11, the whole free iTunes campaign barely reached MY eyeballs at all. If I hadn't been a Mac user, I doubt it would've even registered with me at all.

Nobody I know got a free iTunes bottle cap and it never even came up in conversations at work or with friends. There was ZERO buzz about this in the NY/NJ/PA area as far as I could tell.

Hopefully Apple will take a more active role and spice up the next ad campaign, as well as demand that Pepsi coordinate the deliveries a little better.

A 5% return is actually a pretty good response rate for a coupon-type promotion, but I'm sure Steve was upset that 95 million went unredeemed. I'm hopeful that ChiatDay will come up with something with more pizazz. Maybe Pepsi could dye the soda to match the iPod mini colors so that people will notice it more?!!

-Ken P

Why buy a pepsi for $1.09 - $1.19 in the hopes of winning a $0.99 song? Might as well just download for $0.99 and not rot your teeth.

Pepsi Pink? Yikes!

as much of a great promotion it could be, i think we drink plenty of soda already.

Quote

Anonymous wrote:
Why buy a pepsi for $1.09 - $1.19 in the hopes of winning a $0.99 song? Might as well just download for $0.99 and not rot your teeth.

It was {b}increcibly{/b} easy to guarantee yourself a free song. All you had to do was tilt the bottle up and look under the cap before you bought it. I got 100 free songs, and only 3 losers (those were 7-11 cups I misread.)

Hope Apple and Pepsi best of luck this time.