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Microsoft Windows-Linux Comparison Found to be Unfair

by , 5:00 PM EDT, August 25th, 2004

A Microsoft ad saying that Linux was 10 times more expensive than Windows has been found to be an unfair advert in the UK. The UK's Advertising Standards Authority (ASA) -- the same agency that ruled that Apple's claim that the Power Mac G5 was the fastest PC on the planet was not always true -- found that Microsoft's Windows vs. Linux claim was an unfair comparison based on different hardware setups.

Just as with the ruling on Apple's advertising, the ASA investigated the advert after receiving complaints from British citizens.

In the advert, Microsoft said that Linux was more expensive than Windows, basing the claim on an independently audited study. The problem, according to the Advertising Standards Authority, is that the costs that were compared in the study included the cost of the hardware used in the testing, hardware with substantially different prices. From the ruling:

The Authority noted the advertisers [Microsoft] intended the advertisement to compare competing file serving set-ups that met the same needs and had the same function. It noted the study was audited and was a fair comparison of the operating systems on different hardware. The Authority considered, however, that because the advertisement stated "WEIGHING THE COST OF LINUX VS. WINDOWS -- Linux was found to be over 10 times more expensive than Windows " it implied the comparison was between Linux and Windows operating systems only, and not about the performance of operating systems on different hardware. It took expert advice. It understood that the study measured the cost of Linux, running on IBM's z900 mainframe, to a Windows Server 2003 image, running on 900 MHz Intel Xeon CPUs, and was therefore a comparison that demonstrated the price and performance between IBM zSeries hardware and Intel Xeon CPUs.

Thanks to the anonymous Observer for the heads up on this study, which was first reported by ArsTechnica. You can read the ruling in its entirety at the ASA's Web site.

The Mac Observer Spin:

One could hope that the CIOs at whom this advertising was aimed would be smart enough to note the different hardware being compared. We are talking about folks who regularly buy Windows for their companies in the first place, however, so perhaps we're being too optomistic.

As with the ruling against Apple last year, the reality is that this ruling isn't likely to matter much at all. The adverts are long gone, and their success or failure has already been felt in the market place.

Observer Comments

Show: Subjects Only | Full Comments
Close Name:tuscmat Posts: 34 Joined: 06 May 2004
Subject: Hey RC, where are you man?

Oh yeah, I forgot. He's off drinking from the same Kool-Aid pitcher these CIO's drink from. We'll have to forgive him if he delays in spinning this in Microsoft's favor.

Close Name:kenaustus Posts: 601 Joined: 27 Jun 2003
Subject: Poor RC

He probably was involved in the study - set up the Linux box and generated 75% of the costs - tech to repair his mess.

View Name:Guest
Subject: CIO bashing
View Name:RealityCheck -   Troll Posts: 392 Joined: 06 May 2004
Subject: Wake Up Mac Fanboys -You'll Soon Be Using Linux PCs
Close Name:jadams Posts: 33 Joined: 03 Nov 2003
Subject: Re: Wake Up Mac Fanboys -You'll Soon Be Using Linux PCs

OK - let's poke the troll...

Been there, done that, the linux box was hacked within 24 because the standard install had so many security holes... You need to keep a pet linux tech to set up/maintain the damn things. What's more the KDE gui sucks both functionally and aesthetically, even compared to Windows let alone OS-X...

Close Name:steviant Posts: 9 Joined: 24 May 2004
Subject: Linux and Macs

I've been a Linux user for over 8 years now, and a Unix user for longer and you know what?

I recently became a Mac user. Why?

Because I lusted after NeXT's machines and operating system long ago. It was a better desktop Unix back then than Linux is now, even 10 years ago.

Since Linux couldn't catch up to NeXTstep even when it was basically abandoned for years, I fail to see how it's going to catch up while Apple are improving and modernising every part of it in the form of OS X.

View Name:Guest
Subject: fool
Close Name:bweels -   TMO Forum Mod Posts: 4802 Joined: 24 Jan 2002
Subject: Re: fool

Quote
Anonymous wrote:
You've got yourself to blame for not configuring it. linux is about freedom and power, if you want to point and click and stay inside the lines, stick to windows, if you ever want to grow out of that, you know what to do.


And what percentage of the population do you think really wants the "freedom and power" to configure a linux system themselves? I think somebody needs to get out into the real world....

View Name:Guest
Subject: Right on fellow mac user!
View Name:Guest
Subject: Wasn't intended to convince
View Name:Guest
Subject: Not forgetting spreading Uncertainty and Doubt..
Close Name:John F. Braun -   TMO Staff Posts: 227 Joined: 11 Jun 2001
Subject: Linux versus Microsoft versus Mac

My Linux experience mirrors that of other posters; Linux is NOT something that you just toss on the network and let run. It really needs someone with a high geek factor to configure and maintain. I'd even suggest a <gasp> Microsoft solution if you need a general purpose server. Of course, I have a shiny new XServe G5, which looks very promising in terms of ease of setup and use.

Close Name:dr_turgeon Posts: 26 Joined: 24 May 2002
Subject: Not bad!

Finally something believable. I actually agree with the RC--kind of. Linux *servers* may outnumber Mac servers. And yes, proprietary systems will be relics of the *21st* century. (But I'm pretty sure that a top-flight, easy to use system like OS X will be wanted for a few more decades at least.)
I'm not sure about how TMO is hosted tho'.

Quote
RealityCheck wrote:
Expensive proprietary systems from MS and Apple are relics from the 20th century. Reliable open Linux systems are the future. Linux desktops already outnumber Macs, MS is next. You don't have to be gouged by the MS and Apple monopolies, each pushing their own proprietary system. TMO already runs on Linux PCs, this will be your fate as well.

View Name:Guest
Subject: RealityCheck needs a reality check
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