Analysts Expect Rosey 4Q Apple Earnings, But What About Mac?
Only on TMO - Analysts Expect Rosey 4Q Apple Earnings, But What About Mac?
by , 9:00 AM EDT, October 13th, 2004
Analysts expect Apple Computer (AAPL) to post a better-than-expected fiscal fourth-quarter profit when it reports earnings after the closing bell Wednesday. Continuing very strong sales of its iPod line of portable music players is expected to be the brightest part of its financial picture, but analysts will be looking for more direction from company executives on the health of its Macintosh computer line, which continues to lose ground in the personal computer market.
Analysts polled by Thomson First Call expect Apple to earn 18 cents a share, on US$2.1 billion in revenue, for its just-ending fiscal fourth quarter. During the same period a year ago, Apple earned 8 cents a share on revenue of $1.72 billion.
Some Wall Street analyst believe Apple will easily shatter the 18 cents a share consensus on word that its iPod product line sold better than expected in the quarter.
"I can see Apple reporting 20 cents a share for the (fiscal) fourth quarter," Paul Jackson, principal analyst at Forrester Research told The Mac Observer. "All through the just-ended quarter, you saw analysts re-adjusting upwards their iPod unit sales numbers. I think this is a clear sign things were better than expected and it will show in the earnings results."
Soleil Securities Group analyst Shannon Cross expects 1.1 million iPods were sold in the just-ended quarter. First Albany analyst Joel Wagonfeld is predicting 1.2 million for the quarter, as is Steve Milunovich, Global Technology Strategist at Merrill Lynch. Mr. Milunovich believes some 3.7 million iPods were probably sold in the fiscal year that ended Sept. 30.
"Demand for Apple's new, fourth-generation white iPod has remained strong," said Mr. Wagonfeld. "Constraints on one-inch hard drives (used in the iPod and iPod mini) have improved considerably, so there shouldn't be as much of an issue that product is somewhat readily available."
Mac sales somewhat a concern, analyst say
Analysts will be looking at numbers of Mac sales for the quarter to determine if CPU sales are still strong and if the late launch of the G5 iMac hurt sales.
"Did PowerBook and iBook sales stay strong in the quarter? I'll be looking at that," said Piper Jaffray analyst Gene Munster. "Are professionals still buying G5 Power Mac systems? I'm concerned if that product line sold well. But one of my concerns is if the late-shipping G5 iMac had a negative impact."
Apple's new iMac desktop model didn't launch until September, missing the critical back-to-school selling season. In addition, the company publicly admitted in June a new iMac would be coming soon, but that delays in getting the Power Mac G5 processor from its producer, IBM, was slowing down it's release. As a result, many customers who would have possibly bought an G4 iMac held off, in large part because the older model was not available.
The company told Wall Street the delay wouldn't hurt fourth-quarter profits, but that was little comfort to those already worried about Apple's eroding share of the PC market, which currently stands at under 2% worldwide and under 3% in the U.S.
"We'll see if it hurt sales or not," said Mr. Wagonfeld. "It's one of many questions."
Mr. Milunovich thinks that the success of the iPod and iPod mini is likely to translate into somewhat higher Mac sales. In a report earlier this month, Mr. Milunovich said the 'halo effect' of the iPod could allow Apple to "gain small increments of PC share. Even half a point of market share is about $1 billion in sales."
"Apple's story is no longer predicated solely on the iPod," Mr. Wagonfeld wrote in a report to his clients. "A major reason why we turned more positive on the story was last quarter's evidence that Apple's core computer business was holding up better than expected...The 'halo effect' is having a positive impact on their businesses."
Moving forward
Without even blinking, analysts will quickly forget what appears will be positive news about the previous quarter and look for direction from Apple executives about the crucial holiday quarter. Questions will include:
- What many iPods does Apple expect to sell this quarter?
- Does Apple have a good enough supply of the portable music players?
- How are G5 iMac sales at present?
- Does Apple have enough G5 iMacs to meet the holiday demand?
- Are iTunes Music store sales still as strong as the previous quarter?
- What is Apple expecting in terms of iPod sales to Hewlett-Packard?
"These are all questions we'll be looking for guidance on," said Mr. Munster. "This is a crucial quarter where Apple gets a lot of their consumer business and there's no doubt Apple is largely a consumer business."
Apple will discuss its fourth quarter results and give a picture of its outlook for the holiday first quarter during a conference call that will be broadcast live via QuickTime at 5pm EDT. As always, The Mac Observer will provide in-depth coverage.
Observer Comments
Wed Oct 13, 2004 10:50 am Subject: Can't Wait To Hear About More Market Share Decline
If PC sales are really in a slump...
http://www.macobserver.com/article/2004/10/12.1.shtml
...then there probably WILL be a slowdown in Mac sales.
Of course, I don't understand how that will change market share since everyone is selling less computers.
Must be that new math...
Wed Oct 13, 2004 11:35 am Subject: Yeah and Apple is the ONLY company shipping work over
Wed Oct 13, 2004 12:08 pm Subject: Can't Wait to Hear About Revenue and Income Increase
I really think they could do better in marketing their computer products to mainstream America. And when the world is looking for an alternative to MS, and Apple's market share continues to decline the Apple is definately wearing a dunce hat.
I don't care anymore about the market share thing; Apple is making money, what the heck.
QuoteAFCdtLoeb wrote:
Ferrari's market share is probably in the tenths or hundredths of a percent, yet they are fantastically profitable, have been around for more than a hundred years, and are without a doubt the most well known name in the automotive world.
First, I'm not convinced that Ferrari is "fantastically profitable." I looked around and found some statistics showing Ferrari yearly profits at about 22 million euros in 2002. I'm not sure I'd call that "fantastically profitable"--profitable, yes, in no danger of going out of business, definitely.
QuoteAFCdtLoeb wrote:
Market share isn't important. Mind share is.
And the "Internet Economy" lives on.
The ability to translate Mind Share into profits (ie, sales) is important. Mind share, but no way to capitalize on it, is useless. Lots of the old dot-coms had terrific mind share. They're no longer with us because they couldn't figure out how to turn that mind share into money.
Wed Oct 13, 2004 1:59 pm Subject: True..but Apple has been around before and since the Dot
Wed Oct 13, 2004 4:41 pm Subject: RC needs to reveal who else he doesn't like
QuoteGuest wrote:
seas. Sigh.
Now I'm going to ask you a simple question. Tell me RC what if anything can Apple do to please you?
I just want to know what other company has caused a bunch in RC's shorts. In the months he's been bitching about Apple, I've seen my investment in Apple TRIPLE! I'm looking for another stock to help diversify.
Wed Oct 13, 2004 5:08 pm Subject: We already knew that the late intro of the G5 iMac was going
...to hurt sales, so a market share decline would not be out of order, by any reasonable analysis. No fanboyism necessary. And, no Disreality Check necessary either to predict the obvious. As for sweatshops in China, haven't you noticed, Dell makes their PCs there too. I know, my best college buddy was the Dell lawyer who laid the groundwork for their first factory. And, doesn't Apple still make something in Ireland, or did they close that?
You know, I think he's got a point here. Increased revenue, unit shipments, and profit are all classic tell-tale signs that any business is about to go bankrupt. If only Apple would stop being so innovative and popular, maybe they'd get the idea that some troll on TMO doesn't like them and decided to turn off all the lights in their retail stores like that were suppose to two years after they were first opened and tell everyone to stop coming to work like they were suppose to almost twenty-one years ago.
remember... as more macs are produced, they get cheaper and cheaper as R/D and fixed costs are divided by more and more units.
So there's a snowball effect as the marketshare hits 4, 5, 6 percent.. where you're talking about a DOUBLING of production of macs which means there's a HALVING of fixed costs per mac.. which means....
macs get cheaper..
and costs come down (or profit margins climb upwards)...
the first 10% is the hardest
everyone like my math..?
The point is.. for apple total production is a big deal.. any increase in total production means lower fixed costs per unit, which means more affordable macs..
For Dell to increase by 500,000 units and apple to increase by 500,000 units, who do you think will garner a better cost cut? Apple, of course!
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