The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
HP Sells 121,000 iPods (UPDATED)

TMO Reports - HP Sells 121,000 iPods (UPDATED)

by , 5:40 PM EDT, October 13th, 2004

HP has sold some 121,000 Apple iPod by HP units during the September quarter. During today's Q4 conference call, Apple CFO Peter Oppenheimer noted that 6% of the 2,016,000 iPods sold during the quarter were HP units.

HP introduced the Apple iPod by HP in late August, making for approximately one month of real sales, making the results impressive as HP ramped up its distribution during that time.

While declining to comment on the details of HP's rollout, Tim Cook, Executive Vice President - Worldwide Sales and Operations, noted that another benefit of Apple's partnership with HP is that the company is also shipping iTunes on every HP consumer desktop and portable around the world.

"We're getting fantastic distribution for the iTunes client," said Mr. Cook. "We continue to be very pleased that HP selected the iPod and the iTunes Music Store, and are standing with us with these products."

The units are re-branded iPods manufactured by Apple, but repackaged by HP with packing, colored cables, and instructions specific to HP's Windows customers. The units sell for the same price as the Apple-branded units.

At the time of introduction, noted Apple doom-sayer Rob Enderle predicted that HP would outsell Apple-branded units "relatively quickly." So far, this appears not to be the case, but HP's retail presence reaches out to thousands of retail stores around the world. This gives the company access to many more markets than Apple, and time may show that HP can move significant quantities of iPods.

Brad Gibson contributed to this article.

Recent Headlines - Updated April 30th

Mon,12:40 PM
Three Ways to Protect your Apple Watch (and One Way Not To)
Fri,6:10 PM
An Open Letter to Phil Schiller about iPhones, iPads, and Macs
5:30 PM
New Products Apple Might Give Us While We Wait for the Car
4:42 PM
Nomad Pod Portable Apple Watch Battery Pack: $33.95
4:40 PM
FBI Director in the Dark on iPhone Hack Details
2:36 PM
How to Select Single Pics from Burst Photos on Your iPhone
1:30 PM
SolarTab Portable Solar Panel is a Bright Spot in Outdoor Charging Solutions
12:00 PM
TMO Daily Observations 2016-04-29: Kicking Off a New Apple Conference
9:15 AM
Changing Your Wi-Fi Channel for Improved Speed
Thu,7:59 PM
Carl Icahn Isn’t Wrong about Apple in China
5:54 PM
House Passes Email Search Warrant Bill
3:20 PM
Roxio Toast 14 Titanium for Mac: $49
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!