The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
HP Sells 121,000 iPods (UPDATED)

TMO Reports - HP Sells 121,000 iPods (UPDATED)

by , 5:40 PM EDT, October 13th, 2004

HP has sold some 121,000 Apple iPod by HP units during the September quarter. During today's Q4 conference call, Apple CFO Peter Oppenheimer noted that 6% of the 2,016,000 iPods sold during the quarter were HP units.

HP introduced the Apple iPod by HP in late August, making for approximately one month of real sales, making the results impressive as HP ramped up its distribution during that time.

While declining to comment on the details of HP's rollout, Tim Cook, Executive Vice President - Worldwide Sales and Operations, noted that another benefit of Apple's partnership with HP is that the company is also shipping iTunes on every HP consumer desktop and portable around the world.

"We're getting fantastic distribution for the iTunes client," said Mr. Cook. "We continue to be very pleased that HP selected the iPod and the iTunes Music Store, and are standing with us with these products."

The units are re-branded iPods manufactured by Apple, but repackaged by HP with packing, colored cables, and instructions specific to HP's Windows customers. The units sell for the same price as the Apple-branded units.

At the time of introduction, noted Apple doom-sayer Rob Enderle predicted that HP would outsell Apple-branded units "relatively quickly." So far, this appears not to be the case, but HP's retail presence reaches out to thousands of retail stores around the world. This gives the company access to many more markets than Apple, and time may show that HP can move significant quantities of iPods.

Brad Gibson contributed to this article.

Recent Headlines - Updated December 21st

Fri,5:31 PM
Google, Samsung can’t Top Apple’s Unreleased Apple Watch
5:10 PM
Report: Apple Pay is Disrupting and Transforming Mobile Payments
4:04 PM
Apple Raises Prices in Russian App Store Amidst Ruble Meltdown
3:55 PM
The Unexpected Ways Apple Watch Will Crush the Competition
2:29 PM
6-Ft MFi-Certified iOS Lightning and micro USB Convertible Charging Cable: $21
1:41 PM
TMO Daily Observations: 2014-12-19
11:02 AM
Apple CEO Tim Cook Calls BS on BBC iPhone Factory Film
9:11 AM
McDonald’s Supersizes Sales with Apple’s iBeacon Tech
Thu,8:09 PM
BBC Films ‘Apple’s Broken Promises’ for Worker Conditions in Pegatron iPhone Factory
6:20 PM
Save 96% on The World’s Largest iOS 8 + Swift eLearning Bootcamp
5:30 PM
Apple Pay Expansion Worldwide Will Have Vast Repercussions
2:07 PM
The Story Behind Apple’s ‘The Song’ Commercial (Video)
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!