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Apple Sells 150 Millionth iTMS Download; 4 Million Per Week [UPDATED]

by , 1:35 PM EDT, October 14th, 2004

Apple announced Thursday that it had sold the 150 millionth download through the iTunes Music Store (iTMS) since its launch in April of 2003. The company also says that customers are now downloading some four million songs per week, putting the company on track to sell 200 million songs per year.

"Crossing 150 million downloads marks another major milestone for the online music business," said Eddy Cue, Apple's vice president of Applications in a prepared statement. "We're looking forward to bringing iTunes to even more music lovers when we launch our pan-EU music store soon."

The company said that the 150 millionth song was "Ex-Factor" by Lauryn Hill, which was purchased by Beth Santisteven of Ignacio, Colorado.

Apple also announced that gift cards would now be available in all Best Buy locations, significantly increasing the exposure for the iTMS. Best Buy is one of the largest music and electronics outlets in the U.S., and the company is one of Apple's iPod vendors. iTMS gift certificates were originally introduced at Target stores earlier in 2004.

iTunes Music Store Key Dates
April 28, 2003 Apple Launches iTunes Music Store
May 6, 2003 One million songs sold on iTMS
May 14, 2003 Two million songs sold on iTMS
June 23, 2003 Five million songs sold on iTMS
September 8, 2003 Ten million songs sold on iTMS
October 16, 2003 Apple & Pepsi launch giveaway of 100 million free songs
October 20, 2003 One million copies of iTunes for Windows downloaded in less than four days
November 6, 2003 1.5 million songs sold on iTMS in one week
December 15, 2003 25 million songs sold on iTMS
March 15, 2004 50 million songs sold on iTMS
April 28, 2004 Over 70 million songs sold on iTMS
May 5, 2004 3.3 million songs sold on iTMS in one week
June 15, 2004 Apple launches iTMS in UK, France & Germany
June 23, 2004 iTMS in Europe sells 800,000 songs in first week
July 12, 2004 100 million songs sold on iTMS
August 10, 2004 iTMS catalog tops one million songs
October 14, 2004 150 million songs sold on iTMS

Observer Comments

Show: Subjects Only | Full Comments
View Name:RealityCheck -   Troll Posts: 392 Joined: 06 May 2004
Subject: BusinessWeek-Apple Making Same Closed System Mistake
Close Name:Small White Car Posts: 1950 Joined: 02 Jul 2004
Subject: Except this time

Except this time Apple has the bigger market. So actually it's the opposite.

You're right, Microsoft better license their Windows Media DRM standard to the iPod or they'll be repeating the brilliant decision not to license the Mac OS.

EDIT:

From the article:

Will [other players] ever match Apple in ease of use and elegance? No -- but who cares, really? Many consumers are more than happy with something that's good enough, and cheap.

Damn, he's got us there, doesn't he? If you're gonna argue that people PREFER to buy inferior products...well I can't really argue with that. I've seen it happen many times before.



Last edited by Small White Car on Thu Oct 14, 2004 2:50 pm; edited 1 time in total
Reply | Quote
View Name:Guest
Subject: RC...
Close Name:jakee Posts: 50 Joined: 09 May 2003
Subject: Nice timeline TMO

Nice timeline TMO

View Name:Guest
Subject: Twist Salkever's words, why don't you...
Close Name:DawnTreader -   TMO Staff Posts: 13822 Joined: 04 Jan 2002
Subject:

The weekly sales rate is similar to an online music store selling 400,000 full-length CDs each week (4,000,000 divided by 10).

As we head into the crucual Christmas season I suspect the weekly rate will rise to well above 5,000,000 songs per week before year-end.

Further, gift cards as holiday gifts should spike sales in the first two weeks of the new year. Remember, Pepsi is coming back with a new promotion next year as well.

View Name:Guest
Subject: Pepsi
View Name:Guest
Subject:
View Name:Guest
Subject: ipod
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