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Apple Sells 150 Millionth iTMS Download; 4 Million Per Week [UPDATED]
by , 1:35 PM EDT, October 14th, 2004
Apple announced Thursday that it had sold the 150 millionth download through the iTunes Music Store (iTMS) since its launch in April of 2003. The company also says that customers are now downloading some four million songs per week, putting the company on track to sell 200 million songs per year.
"Crossing 150 million downloads marks another major milestone for the online music business," said Eddy Cue, Apple's vice president of Applications in a prepared statement. "We're looking forward to bringing iTunes to even more music lovers when we launch our pan-EU music store soon."
The company said that the 150 millionth song was "Ex-Factor" by Lauryn Hill, which was purchased by Beth Santisteven of Ignacio, Colorado.
Apple also announced that gift cards would now be available in all Best Buy locations, significantly increasing the exposure for the iTMS. Best Buy is one of the largest music and electronics outlets in the U.S., and the company is one of Apple's iPod vendors. iTMS gift certificates were originally introduced at Target stores earlier in 2004.
| iTunes Music Store Key Dates | |
|---|---|
| April 28, 2003 | Apple Launches iTunes Music Store |
| May 6, 2003 | One million songs sold on iTMS |
| May 14, 2003 | Two million songs sold on iTMS |
| June 23, 2003 | Five million songs sold on iTMS |
| September 8, 2003 | Ten million songs sold on iTMS |
| October 16, 2003 | Apple & Pepsi launch giveaway of 100 million free songs |
| October 20, 2003 | One million copies of iTunes for Windows downloaded in less than four days |
| November 6, 2003 | 1.5 million songs sold on iTMS in one week |
| December 15, 2003 | 25 million songs sold on iTMS |
| March 15, 2004 | 50 million songs sold on iTMS |
| April 28, 2004 | Over 70 million songs sold on iTMS |
| May 5, 2004 | 3.3 million songs sold on iTMS in one week |
| June 15, 2004 | Apple launches iTMS in UK, France & Germany |
| June 23, 2004 | iTMS in Europe sells 800,000 songs in first week |
| July 12, 2004 | 100 million songs sold on iTMS |
| August 10, 2004 | iTMS catalog tops one million songs |
| October 14, 2004 | 150 million songs sold on iTMS |
Observer Comments
Thu Oct 14, 2004 2:40 pm Subject: BusinessWeek-Apple Making Same Closed System Mistake
Thu Oct 14, 2004 2:44 pm Subject: Except this time
Except this time Apple has the bigger market. So actually it's the opposite.
You're right, Microsoft better license their Windows Media DRM standard to the iPod or they'll be repeating the brilliant decision not to license the Mac OS.
EDIT:
From the article:
Will [other players] ever match Apple in ease of use and elegance? No -- but who cares, really? Many consumers are more than happy with something that's good enough, and cheap.
Damn, he's got us there, doesn't he? If you're gonna argue that people PREFER to buy inferior products...well I can't really argue with that. I've seen it happen many times before.
Thu Oct 14, 2004 3:18 pm Subject:
The weekly sales rate is similar to an online music store selling 400,000 full-length CDs each week (4,000,000 divided by 10).
As we head into the crucual Christmas season I suspect the weekly rate will rise to well above 5,000,000 songs per week before year-end.
Further, gift cards as holiday gifts should spike sales in the first two weeks of the new year. Remember, Pepsi is coming back with a new promotion next year as well.
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