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Apple Sells 150 Millionth iTMS Download; 4 Million Per Week [UPDATED]

by , 1:35 PM EDT, October 14th, 2004

Apple announced Thursday that it had sold the 150 millionth download through the iTunes Music Store (iTMS) since its launch in April of 2003. The company also says that customers are now downloading some four million songs per week, putting the company on track to sell 200 million songs per year.

"Crossing 150 million downloads marks another major milestone for the online music business," said Eddy Cue, Apple's vice president of Applications in a prepared statement. "We're looking forward to bringing iTunes to even more music lovers when we launch our pan-EU music store soon."

The company said that the 150 millionth song was "Ex-Factor" by Lauryn Hill, which was purchased by Beth Santisteven of Ignacio, Colorado.

Apple also announced that gift cards would now be available in all Best Buy locations, significantly increasing the exposure for the iTMS. Best Buy is one of the largest music and electronics outlets in the U.S., and the company is one of Apple's iPod vendors. iTMS gift certificates were originally introduced at Target stores earlier in 2004.

iTunes Music Store Key Dates
April 28, 2003 Apple Launches iTunes Music Store
May 6, 2003 One million songs sold on iTMS
May 14, 2003 Two million songs sold on iTMS
June 23, 2003 Five million songs sold on iTMS
September 8, 2003 Ten million songs sold on iTMS
October 16, 2003 Apple & Pepsi launch giveaway of 100 million free songs
October 20, 2003 One million copies of iTunes for Windows downloaded in less than four days
November 6, 2003 1.5 million songs sold on iTMS in one week
December 15, 2003 25 million songs sold on iTMS
March 15, 2004 50 million songs sold on iTMS
April 28, 2004 Over 70 million songs sold on iTMS
May 5, 2004 3.3 million songs sold on iTMS in one week
June 15, 2004 Apple launches iTMS in UK, France & Germany
June 23, 2004 iTMS in Europe sells 800,000 songs in first week
July 12, 2004 100 million songs sold on iTMS
August 10, 2004 iTMS catalog tops one million songs
October 14, 2004 150 million songs sold on iTMS

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