Creative Plans MP3 Marketing Blitz Against iPod
Creative Plans MP3 Marketing Blitz Against iPod
by , 9:00 AM EST, November 17th, 2004
Creative Technology will spend US$100 million next year to market its portable media devices in a worldwide campaign to grab market share from Apple Computer and its popular iPod player.
Creative CEO Sim Wong Hoo is quoting by the Reuters news agency as saying, "the MP3 war has started and I am the one who has declared war. I'm planning to spend some serious money - I intend to outmarket everyone."
Mr. Sim is quoted as saying it has a 10% share of the MP3 market and is targeting a 40% share next year. It will have an uphill battle. Research firm NPD reported in early November that Creative had a 9.3% share in flash-based and hard drive-based portable media devices combined in the U.S., putting it in third place behind Apple with 41.9% and Rio with 10.0%.
Among hard drive-based devices only, Creative controls 2.3% of the market in the U.S., far behind Apple with 92%.
Mr. Sim said he intends to spend most of his marketing budget in the U.S.
Warning: include(/usr/local/etc/httpd/sites/macobserver.com/htdocs/forums/extension.inc) [function.include]: failed to open stream: No such file or directory in /var/www/bbm/macobserver.com/ee2/www/htdocs/comments/comments.php on line 108
Warning: include() [function.include]: Failed opening '/usr/local/etc/httpd/sites/macobserver.com/htdocs/forums/extension.inc' for inclusion (include_path='.:/usr/share/php5:/usr/share/php') in /var/www/bbm/macobserver.com/ee2/www/htdocs/comments/comments.php on line 108
Warning: include(/usr/local/etc/httpd/sites/macobserver.com/htdocs/forums/common.) [function.include]: failed to open stream: No such file or directory in /var/www/bbm/macobserver.com/ee2/www/htdocs/comments/comments.php on line 110
Warning: include() [function.include]: Failed opening '/usr/local/etc/httpd/sites/macobserver.com/htdocs/forums/common.' for inclusion (include_path='.:/usr/share/php5:/usr/share/php') in /var/www/bbm/macobserver.com/ee2/www/htdocs/comments/comments.php on line 110
Warning: include(/usr/local/etc/httpd/sites/macobserver.com/htdocs/forums/includes/bbcode.) [function.include]: failed to open stream: No such file or directory in /var/www/bbm/macobserver.com/ee2/www/htdocs/comments/comments.php on line 112
Warning: include() [function.include]: Failed opening '/usr/local/etc/httpd/sites/macobserver.com/htdocs/forums/includes/bbcode.' for inclusion (include_path='.:/usr/share/php5:/usr/share/php') in /var/www/bbm/macobserver.com/ee2/www/htdocs/comments/comments.php on line 112
Fatal error: Call to a member function sql_query() on a non-object in /var/www/bbm/macobserver.com/ee2/www/htdocs/comments/comments.php on line 532
Recent Headlines - Updated May 19th
- Sat, 10:30 AM
- How-To - How to Assign Custom Icons to Desktop Files & Folders in OS X
- Fri, 8:10 PM
- Free on iTunes - 3 Free iOS Apps We Hope You Never Need
- 7:52 PM
- The Back Page - Apple’s ‘iRadio’ Streaming Excites Labels, Sony Hung on Skipping
- 3:50 PM
- Particle Debris - How the War Between Apple & Google Will be Won
- 3:29 PM
- News - Pentagon Approves iPhone & iPad for Military Use
- 1:10 PM
- TMO Quick Tip - Apple TV: Hiding Unused Icons from the Main Screen
- 10:40 AM
- Sci-Fi Airshow
- 9:17 AM
- News - CW Signs Content Deal for Apple TV
- 8:31 AM
- TMO Quick Tip - iTunes 11.0.3: New MiniPlayer Features
- Thu, 5:25 PM
- Analysis - Apple CEO Tim Cook Will Propose Corporate Tax Overhaul, Report
- 4:07 PM
- myPhoneDesktop Allows You to Send Data from Mac/PC to iPhone
- 3:03 PM
- iLuv Ships ‘Aud 5’ Lightning Speaker Dock for iPhone 5
The Mac Observer Reader Specials
-
-
-
-
-
-
-
-
-
Support TMO, Buy from Amazon, MacMall and The Apple Store
