The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Creative Plans MP3 Marketing Blitz Against iPod

Creative Plans MP3 Marketing Blitz Against iPod

by , 9:00 AM EST, November 17th, 2004

Creative Technology will spend US$100 million next year to market its portable media devices in a worldwide campaign to grab market share from Apple Computer and its popular iPod player.

Creative CEO Sim Wong Hoo is quoting by the Reuters news agency as saying, "the MP3 war has started and I am the one who has declared war. I'm planning to spend some serious money - I intend to outmarket everyone."

Mr. Sim is quoted as saying it has a 10% share of the MP3 market and is targeting a 40% share next year. It will have an uphill battle. Research firm NPD reported in early November that Creative had a 9.3% share in flash-based and hard drive-based portable media devices combined in the U.S., putting it in third place behind Apple with 41.9% and Rio with 10.0%.

Among hard drive-based devices only, Creative controls 2.3% of the market in the U.S., far behind Apple with 92%.

Mr. Sim said he intends to spend most of his marketing budget in the U.S.

Recent Headlines - Updated July 29th

Tue,8:06 PM
Buy iPhone 6 from T-Mobile Now, Swap for iPhone 6s for Free, Apple Music Exempt from Data Limits
7:10 PM
CoMacadore Plus - Mac OS 6.0.1 Running on an Amiga 500
6:11 PM
Your Fitness Tracker May be Wrong, but that Doesn’t Make it Bad
5:55 PM
The Surreal Selfie Stick (Video)
5:30 PM
Logitech’s MX Anywhere 2 Mouse is a Joy to Use
4:57 PM
Pay What You Want for the Game Developer Bundle
4:10 PM
No One Really Needs an Apple Watch Today
2:06 PM
TMO Daily Observations 2015-07-28: Google+ gets Smaller, Apple gets Bigger
9:31 AM
Apple Targets Fitness, Travel, Music Apps in New Apple Watch Ads
Mon,10:00 PM
Google Plus + Google Agenda = Facebook Win
6:35 PM
LOL Look Back at 2012: Apple Death Knell #60, Microsoft Will Beat Apple (& Google)
4:11 PM
Free Dual-Display Wallpaper for Your Macs
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!