The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Creative Plans MP3 Marketing Blitz Against iPod

Creative Plans MP3 Marketing Blitz Against iPod

by , 9:00 AM EST, November 17th, 2004

Creative Technology will spend US$100 million next year to market its portable media devices in a worldwide campaign to grab market share from Apple Computer and its popular iPod player.

Creative CEO Sim Wong Hoo is quoting by the Reuters news agency as saying, "the MP3 war has started and I am the one who has declared war. I'm planning to spend some serious money - I intend to outmarket everyone."

Mr. Sim is quoted as saying it has a 10% share of the MP3 market and is targeting a 40% share next year. It will have an uphill battle. Research firm NPD reported in early November that Creative had a 9.3% share in flash-based and hard drive-based portable media devices combined in the U.S., putting it in third place behind Apple with 41.9% and Rio with 10.0%.

Among hard drive-based devices only, Creative controls 2.3% of the market in the U.S., far behind Apple with 92%.

Mr. Sim said he intends to spend most of his marketing budget in the U.S.

Recent Headlines - Updated October 22nd

Tue,8:51 PM
GTAT Announces ‘Amicable Parting’ of Ways with Apple
6:50 PM
How I Came to Own and Sell a TAM Probably Owned by Jony Ive
5:01 PM
Adobe KnowHow: Learn Photography From The Best for $29.99
4:49 PM
How To Get Ready For iOS 8.1 [Update]
2:59 PM
Chuck La Tournous and Chris Breen to Speak at NJMUG’s 30th Anniversary Tuesday
2:24 PM
Don’t Upgrade to Yosemite or iOS 8.1 Before You Read This Column
2:06 PM
TMO Daily Observations: 2014-10-21
12:29 PM
How Apple Pay Mitigates Breach Fatigue
10:50 AM
How to Enable Apple’s SMS Relay on your Mac or iPad
9:43 AM
Apple Earnings Smackdown Ranks Analyst Predictions
Mon,9:52 PM
Apple Q4 Earnings Sliced And Diced
8:21 PM
Apple Q4 MacBook Sales Hit Record Breaking Numbers, Jump 25 Percent
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!