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Take Your mini Underwater with SV-iMini
by , 2:50 AM EST, November 23rd, 2004
H2O Audio has introduced the H2O Audio SV-iMini, the first fully waterproof and submersible housing for Apple's iPod mini. Designed with extreme wear in mind, the SV-iMini features a unique dial and push button assembly for underwater use of the mini's Click Wheel.
"Having music in the water is simply amazing," Peter Mel, professional surfer and world-class big wave rider, said in the press release "Big props to H2O for creating a product that could be the biggest technological advancement in surfing since the short board."
Also included with the SV-iMini is a waterproof speaker headset. The SV-iMini sells for $149.95.

Observer Comments
Tue Nov 23, 2004 2:29 pm Subject: Well, I was holding out for mp3+g compatibility...
Tue Nov 23, 2004 3:51 pm Subject: now all they need...
Mon Nov 29, 2004 1:15 pm Subject: Re: MORONS!
QuoteAnonymous wrote:
Its a plastic case and some waterproof earplugs. Hmmmm waterproof earplugs.... WOW I bet those cost $100+ to make. Sorry they dont.
There's a little thing they teach in business school known as "fixed" or "overhead" costs that mean very little to a large business, but can be killer for small businesses.
Perhaps if these become very popular you'll see the price drop, but until that happens anyone who buys this thing has to share those costs.
A lot of these accessories are priced higher than they would be if someone like Dell made them for exactly this reason. Unfortunately, very few of these items could become popular enough to become made in such large numbers. But in exchange for the higher prices we get hundreds of choices. You COULD have a company that made cheap iPod accessories...but they'd only have 7 or 8 items instead of the hundreds available to you now.
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