The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
California Fruit-Sellers: "Would You Like iTunes with That?"

California Fruit-Sellers: "Would You Like iTunes with That?"

by , 10:35 AM EST, December 15th, 2004

The California Tree Fruit Agreement, the entity responsible for marketing California produce, will begin a new promotion using Apple's iTunes Music Store. Buyers of California produce, including nectarines, plums, and peaches, will earn free iTMS downloads.

The Sacremento Bee reports, "The number of songs to be given away -- they usually cost 99 cents -- and the size of the purchase needed to qualify for the giveaway have not been set. Expect to see in-store promotions by early summer."

This promotion mimics the iTunes-Pepsi promotion from last year's SuperBowl, where some pepsi bottle caps had codes for free songs. Another iTunes-Pepsi promotion is scheduled for this year's SuperBowl as well.

The Mac Observer Spin:

The promotion is probably a great idea for the produce makers. As the Sacremento Bee article points out, it isn't hard to imagine kids encouraging their parent's to buy fruit when the grocery store has big signs advertising free tunes with produce purchases.

The more relevant point is how much the iPod and iTunes have become a sort of marketing amulet. Through these promotions, businesses clearly hope profit by reflecting the Apple products toward consumers.

Observer Comments

Show: Subjects Only | Full Comments
Close Name:Tiger Posts: 1018 Joined: 17 Jun 2003
Subject: missed opportunity

Too bad Apple and McDonalds couldn't get together on marketing the iMac with the Big Mac, say at the IMAX?

A lost opportunity.

Close Name:Mace Posts: 9604 Joined: 07 Aug 2003
Subject:

Close Name:Lanthar Posts: 54 Joined: 07 May 2004
Subject:

That has to be the singular most horrid pun I've heard in weeks...

Quote
Tiger wrote:
Too bad Apple and McDonalds couldn't get together on marketing the iMac with the Big Mac, say at the IMAX?

A lost opportunity.

Comment on this Article


You cannot edit your comments.   You cannot delete your comments.

Comments are currently closed. Please email the author instead.


Recent Headlines - Updated July 5th

Fri, 10:29 AM
News - Apple Warns of Learning Interchange Security Breach
7:30 AM
News - Happy Fourth of July!
Thu, 6:07 PM
TMO Scoop - Psystar Moves to Drop Bankruptcy Ahead of Apple Legal Battle
5:37 PM
News - Uncomfirmed Reports Say Apple & Nvidia On The Outs
4:57 PM
News - Microsoft Sick Over Barf Ad
4:09 PM
Product News - KRK Ships R6 Passive Studio Monitor for Recording
3:45 PM
John Martellaro's Blog - Particle Debris (week ending 7/2)  Juiced, Joost and Goosed
3:12 PM
Product News - ExactScan 2 Pro Released
1:56 PM
Deal Brothers - Apple TV with 160GB Hard Drive:  $324.00 Delivered
12:46 PM
TMO Appearances - TMO Appearances Jeff Gamet Shares iPhone Apps on MacJury
10:41 AM
Product News - Art Text 2.2 Adds New Templates, Layer Options [Updated]
10:04 AM
Hot Forum Topic - Deciphering Mac Sales

The Mac Observer Reader Specials

  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!