California Fruit-Sellers: "Would You Like iTunes with That?"
California Fruit-Sellers: "Would You Like iTunes with That?"
by , 10:35 AM EST, December 15th, 2004
The California Tree Fruit Agreement, the entity responsible for marketing California produce, will begin a new promotion using Apple's iTunes Music Store. Buyers of California produce, including nectarines, plums, and peaches, will earn free iTMS downloads.
The Sacremento Bee reports, "The number of songs to be given away -- they usually cost 99 cents -- and the size of the purchase needed to qualify for the giveaway have not been set. Expect to see in-store promotions by early summer."
This promotion mimics the iTunes-Pepsi promotion from last year's SuperBowl, where some pepsi bottle caps had codes for free songs. Another iTunes-Pepsi promotion is scheduled for this year's SuperBowl as well.
The Mac Observer Spin:
The promotion is probably a great idea for the produce makers. As the Sacremento Bee article points out, it isn't hard to imagine kids encouraging their parent's to buy fruit when the grocery store has big signs advertising free tunes with produce purchases.
The more relevant point is how much the iPod and iTunes have become a sort of marketing amulet. Through these promotions, businesses clearly hope profit by reflecting the Apple products toward consumers.
Observer Comments
Wed Dec 15, 2004 12:21 pm Subject: missed opportunity
Comments are currently closed. Please email the author instead.
Recent Headlines - Updated February 12th
- Sat, 4:11 PM
- MacOS KenDensed - MacOS KenDensed: iPad 3 Frenzy, Big-time Apple & Steve Jobs, G-Man
- Fri, 8:10 PM
- News - Apple Sues Motorola Mobility in California Over German Case
- 7:54 PM
- Free on iTunes - OnLive Desktop: Windows & Office on Your iPad
- 7:43 PM
- Product News - Apple Rolls Out MacBook Air Configurations for Education
- 6:35 PM
- Just a Peek - Battle Pocket Bulge With The Hint for iPhone
- 6:01 PM
- Rumor - Apple Reportedly Bringing MacBook Air Styling to Pro Line
- 4:50 PM
- Particle Debris - The Hidden Gotchas of Browser Security
- 3:56 PM
- Apple Stock Watch - Analyst: Paying a Dividend Makes Sense for Apple
- 2:58 PM
- Deal Brothers - iMac 27-inch 2.93GHz Intel Quad-Core i7 processor: $1,999
- 2:45 PM
- In-Depth Review - Theodolite App for iOS is Breathtaking
- 12:52 PM
- Apple Stock Watch - Mizuho Securities Starts Apple Coverage with $635 Target
- 11:35 AM
- Hot Forum Topic - Forum Poll: Are You Planning on Buying a New iPad?
The Mac Observer Reader Specials
TypeStyler 11 is now in the Mac App Store!! -- Special Introductory Price of $59.95!! -- To Buy From The Mac App Store Click Here Now!! Or buy direct
from Strider Software.
Mac RAM Upgrades: MacBook Pro 16GB kits $475, 8GB Kits for $119.99! iMac 16GB RAM Kits (4x 4GB) for $229.99! Mac Pro Memory 32GB Kit for $399.99, 64GB Kit for $889.99! Mac Hard Drives 2TB Seagate SATA II for $249.99! Click Here!
-
If you're using a Mac, then you've gotta check out Online Poker Mac.
This mac poker and online casino mac site
actually does the unthinkable, it actually rewards! -
-
-
-
-
-
