The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
CSFB: Apple Stock Heads to $70; iMac Market Share to Grow

First on TMO - CSFB: Apple Stock Heads to $70; iMac Market Share to Grow

by , 9:40 AM EST, December 21st, 2004

Credit Suisse First Boston analyst Rob Semple raised the target price for Apple Computer (AAPL) Tuesday to US$70, saying sales of its iPod digital media device and the G5 iMac will propel company earnings to new heights.

"Apple is poised to significantly exceed its initial December quarter outlook issued on its fiscal fourth-quarter conference call in October," Mr. Semple wrote in his one page commentary obtained by The Mac Observer. "We estimate Apple's fiscal (fourth-quarter) results will reach $3.3 billion in sales and $0.55 in earnings per share, versus its initial guidance of $2.8-2.9 billion and $0.39-0.42 (respectively)."

Mr. Semple predicted Apple will ship 4.8 million iPods in its fiscal first quarter and will end up with "a substantial backlog, mostly in international locales." He said he believed many predictions of iPod sales had been "overly aggressive" and that a shortage of 1.8-inch hard drives manufactured by Toshiba is to blame. He said he believed hard drive shortages would be a thing of the past by March of 2005.

Mr. Semple believes Apple will gain PC market share this quarter, but is unconvinced Apple can sustain the growth.

"We believe unit shipments will increase 21% year-to-year versus market growth of 9 to 10%. The strength is being driven mostly by the iMac, which faces an easy year-to-year compare and is launching during the year's strongest period of consumer demand," he wrote. "Gaining share in PCs is key to Apple's long-term success, as holding share in a market with long-term revenue growth of 1% to 2% will be a drag on the overall business."

We are maintaining our Neutral rating owing to valuation concerns, but we do recognize that the apparent vindication of the "halo effect" will continue to drive strength in the stock during the seasonally strongest period of the year."

The so-called 'halo effect' is when Macintosh sales improve as a result of iPod sales. There is no direct evidence that such a condition exists and Apple has given evidence to back its claim. One factor that refutes the 'halo effect' is the fact that the percentage of Apple retail store visitors purchasing a Mac has remained flat for the last nine quarters.

Apple shares opened Tuesday at $63.56.

Observer Comments

Show: Subjects Only | Full Comments
Close Name:Mace Posts: 9604 Joined: 07 Aug 2003
Subject:

Close Name:gear_media Posts: 9 Joined: 14 Dec 2004
Subject:

Quote
Mace wrote:

What exactly is the point of a comment like this?

Close Name:Guest
Subject: Fallacious logic

You say:

"One factor that refutes the 'halo effect' is the fact that the percentage of Apple retail store visitors purchasing a Mac has remained flat for the last nine quarters."

Well, what if the store traffic has increased due to the iPod. An equal percentage of an increased base means a larger population of "retail store visitors purchasing a Mac," which is what the halo effect is all about.

Close Name:Mace Posts: 9604 Joined: 07 Aug 2003
Subject:

Total unit sale of Macs in Q4, 04 = 836k

Unit sale of Macs in Q1, 05 will be more due to the release of iMac G5 + filling of channel inventory. If no halo effect, how many would this figure be? Anything more is due to halo effect.

Based on past data, I estimate the figure to be about 230k to 240k. That is, total unit sale in Q1, 05 should be around 1,070k. Anything more is due to halo effect. Let's wait for Jan 05 result announcement.

Btw, from past data, Christmas does not brought about more unit sales.

Close Name:Guest
Subject: the apple logo

the point of posting just the apple logo is, as I'm sure you have properly deduced, to completely avoid any responsibility for argument or noteworthy intelligence on the subject of any kind whatsoever.

wish I had the energy to find a circle with a line through it in which to paste said apple logo...just to irritate the poster in question.

BTW...I love my 17" PB. I just hate crazen stupidity...especially when it comes in the form of love for companies no matter what they do. don't you?

Close Name:wmduncan Posts: 17 Joined: 22 Sep 2004
Subject: hop aboard the train before it runs you down

CSFB typically has been very bearish on Apple. Their tech analysts have never liked Apple and their ratings bear this out. I don't know why - perhaps they're in Microsoft's pocket, or their analysts are simply so biased as to be unable to separate facts from fiction.

This upgrade is simply a matter of the analyst, seeing that they'll be the laughing stock of their industry if they persist in their unreal reports, hoping aboard the train that every other firm is on. I'm not going to comment as to whether the kool-aid they're all drinking is not laced with something. CSFB is just out on the fringe away from reality.

Consider, after MacWorld and the traditional January bounce compounded by the January SEC report, that Apple is trading in the 70's and CSFB's forecast still says "expect 40's". They would look really dumb! They had to upgrade Apple.

All this should say to investors is that if you want competent tech stock analysis, CFSB is not the place to look.

Comment on this Article


You cannot edit your comments.   You cannot delete your comments.

Comments are currently closed. Please email the author instead.


Recent Headlines - Updated November 8th

Sun, 11:59 AM
Mac Geek Gab Podcast - MGG 226: Magic Mouse, Apple Battery Secrets, Q&A
Sat, 7:58 PM
News - Apple TV 3.0.1 Update Fixes Missing Content Bug
Fri, 7:45 PM
Rumor - Taiwan Leak Shows Verizon UTMS/CDMA iPhone for Q3 2010
6:40 PM
News - iPhone Moves Into RadioShack
6:30 PM
News - Apple to Open Stunning Paris Apple Store in Le Louvre on Saturday
5:43 PM
Free on iTunes - Dictionary, Dictionary, Dictionary, And More
4:09 PM
John Martellaro's Blog - Particle Debris (week ending 11/6) Failure IS an Option
3:32 PM
Games - The Latest App Store Games: Gravity Sling, RocketBird, Ground Effect, Checkers!
2:25 PM
Games - Star Soccer 2010 for Mac Puts Gamers in Role of Up-and-Coming Player
2:15 PM
How-To - The Mysteries of Rosetta Housekeeping
1:33 PM
News - iPhone Game Developer Sued for Collecting User’s Cell Numbers
1:17 PM
Games - Warhammer Online Expands Trial Play Option

The Mac Observer Reader Specials

  • TypeStyler For Mac OS X is Now Shipping! Download The Free Fully Functional 60 Day Tryout at www.typestyler.com
  • RamJet Memory: Mac Pro 8-core 8GB Kit $199.99, 4GB Kits $109.99! Sale on MacBook and MacBook Pro 8GB kits $549.99! New MacBook DDR3 2GB for $49.99. iMac and Mac mini 4GB Kits for $79.99! 1TB SATA Hard Drives for $109.99! Click here
  • OWC: Get the Right Memory for Your Mac Top Quality, Competitive Price, Lifetime Backed Free Expert Support + Installation Videos too! MacBook & mini 8GB, iMac 16GB, Mac Pro up to 32GB. Click here
  • Poker Mac If you're using a Mac, then you've gotta check out Full Tilt Poker for Mac. This Full Tilt Poker bonus code does the unthinkable, it actually rewards!
  • For the latest Apple products use Ciao, a price comparison website, to find laptops like MacBook Air. Then find the best prices on MP3 players and use our comparison tool to evaluate mobile phones like the Apple iPhone.

  • Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!