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Apple's Home Dedicated to Earthquake/Tsunami Relief

by , 3:30 PM EST, December 29th, 2004

Apple Computer has dedicated its home page, one of the busiest corporate sites on the Internet, to disaster relief for victims of the earthquake and tsunamis that have devastated parts of Asia and Africa. We reported this morning that Amazon was hosting a donation mechanism for the American Red Cross, and Apple has taken a similar step by placing links to four different relief agencies directly on its home page.

The company's home page currently reads: "Our hearts reach out to those hurt by the Indian Ocean tsunamis," and the company has links to the United States Agency for International Development, the American Red Cross, UNICEF, and the Center for International Disaster Information (CIDI).

All of Apple's links go directly to Web pages on those sites that deal directly with this particular disaster.


Apple's current home page
(Click the thumbnail for a larger image)

A quick spot check of Dell, Gateway, and HP, Apple's computer competitors, shows that they have not yet followed in Apple's foot steps. You can see the page yourself at Apple.com.

Observer Comments

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Close Name:UpQuark Posts: 73 Joined: 26 Aug 2001
Subject: Very sweet...

I like how fast they get there.. just tragic!

Close Name:klaatu Posts: 28 Joined: 23 Jul 2003
Subject: Why I like Apple

Apple may be a big corporation that is just trying to make money for its shareholders, but it is a corporation with style and a sense of community responsibility. This is one of the many reasons why I like and support Apple, the company.

A quick check of the Microsoft web site shows their front page dedicated to having a party, and getting rid of spam.

View Name:Guest
Subject: Apple Shines Again
Close Name:Alphax Posts: 3182 Joined: 13 Sep 2002
Subject:

Hmm, so was this noticed before or after I mentioned it in the Politics forum?

Well, it doesn't matter. I made my donation, on the second try. The first time, the Red Cross website was busy, some sort of Microsoft SQL error..

Close Name:pourhadi Posts: 55 Joined: 15 Aug 2004
Subject:

Have to say, I'm proud of Apple.

My donation's sent.

View Name:RealityCheck -   Troll Posts: 392 Joined: 06 May 2004
Subject: Wonder If Billionaire Steve Jobs Gave Any Money
View Name:Guest
Subject: why would Steve publicize his donation?
View Name:Guest
Subject: Reality Check
View Name:Guest
Subject: What a classless act
View Name:Guest
Subject: amazon
Close Name:AyaSofya Posts: 137 Joined: 11 May 2004
Subject: India, Steve Jobs and Bill Gates

I just donated via the UNICEF site, the Red Cross site had trouble with the form programming.

Steve Jobs visited India way back when, I would be certain that he is donating. Bill Gates probably is too, maybe it is Melinda Gates prompting it, but I would also bet that he is helping out.

I am a retired ship's navigator and visited many of the places hit by the tsunami. I can visualize the effect of big wave on those coastal communities. I have friends in that part of the world and several Indian families live on my block. I am feeling it.

View Name:Guest
Subject: no class
Close Name:jdearr Posts: 341 Joined: 30 Dec 2003
Subject:

Quote
RealityCheck wrote:
Ever notice that the super rich "donate" by asking average people to send in their money. Did Steve Jobs or Apple Computer donate any money? Any bets this is just a PR move to generate good vibes about Apple.


the above quoted is the worst waste of cyberspace i have yet to see.

Close Name:Bryan -   TMO Staff Posts: 7325 Joined: 11 Jun 2001
Subject:

My guess is that Bill Gates, Steve Jobs, Larry Ellison, Meg Whitman, and 95% of the rest of the tech execs out there have donated money.

The Bill and Melinda Gates Foundation also likely gave handsomely. Mr. Gates has been very, very generous with his wealth throughout the years.

Whether or not they did, however, is not really material to this story, as Apple, Inc. gave up cyber real estate that is worth millions to this particular effort. Apple's home page is one of its prime marketing tools, and is visited by millions of people every week.

That's very nice corporate citizenship, IMNHO, and I'd applaud any corporation that donated any of its Web space to this disaster.

Bryan
Editor
TMO

View Name:Guest
Subject: HEY REALITY CHECK...READ THIS!!
Close Name:Intruder -   TMO Mac Specialist Posts: 2833 Joined: 07 Jul 2004
Subject:

That was low, even for RC. Probably thinks SJobs got cancer for the PR too.

I weep for his generation. Hopefully it is not mine.

View Name:Guest
Subject: In support of RC
View Name:Guest
Subject: Actually, they did for 9/11/2001
Close Name:John@was Posts: 14 Joined: 24 Jun 2004
Subject: Way to go, RC...

I'd venture that people who know you at all wouldn't waste the energy it takes to cross the street and pee on you if you were on fire. That's what makes you special.

View Name:Guest
Subject: billg's generosity
Close Name:AFCdtLoeb Posts: 2533 Joined: 20 Jul 2004
Subject:

I applaud Apple's generosity, as well as any company that gives or helps, be they Dell, Lockheed, Apple or GE.

View Name:Guest
Subject: This is what I keep saying...
View Name:Guest
Subject:
View Name:Guest
Subject:
View Name:Guest
Subject: same old crap
View Name:Guest
Subject: Balance please in critique of RC
View Name:Guest
Subject:
Close Name:Intruder -   TMO Mac Specialist Posts: 2833 Joined: 07 Jul 2004
Subject: To second the above

From the internet archives:

http://web.archive.org/web/20010916222653/http://www.apple.com/

Apple did respond to 9-11 in the same way. As did many other companies.

Interestingly, Microsoft had their 9-11 dedication as a sidenote on their corporate site, rather than their entire front page:

http://web.archive.org/web/20010914050025/http://microsoft.com/

They also mention nothing about the tsunami on their current site.

View Name:Guest
Subject: 9-1-01?
View Name:Guest
Subject: Nice Hype
View Name:Guest
Subject: mac heads
View Name:RealityCheck -   Troll Posts: 392 Joined: 06 May 2004
Subject: Other Companies Are Donating - Not Apple
Close Name:UpQuark Posts: 73 Joined: 26 Aug 2001
Subject: How do you know they didn't?

The companies listed there are 1/100000th the number of companies out there... where is GE? Where is Dell in that list? IBM? Ford? Jeesh... stupid slow people can be most frustrating.

Close Name:Small White Car Posts: 1933 Joined: 02 Jul 2004
Subject: Re: Other Companies Are Donating - Not Apple

Quote
RealityCheck wrote:

Apple's only response has been to ask iLemmings to send in their money, it's a sad day for Mac fanatics.


Way to be better than an iLemming, RC.

I just made a donation to the Red Cross, I guess that makes me an idiot follower. Too bad you couldn't warn me in time.

I guess I just can't be as smart as you are. Oh well.

Close Name:gslusher Posts: 2001 Joined: 13 Nov 2002
Subject: A non-sequitur

Quote
RealityCheck wrote:
Check the facts:

http://money.cnn.com/2004/12/30/news/fortune500/corporate_aid/index.htm

Apple's only response has been to ask iLemmings to send in their money, it's a sad day for Mac fanatics.


Just because Apple is not mentioned in that article doesn't mean that it hasn't donated money. As we skeptics like to say, "Absence of evidence is not evidence of absence." Perhaps RC needs a course in basic logic--or common sense.

View Name:Guest
Subject:
View Name:Guest
Subject: Apple Selfishly Offers a Matching Gifts Program
View Name:Guest
Subject:
Close Name:AFCdtLoeb Posts: 2533 Joined: 20 Jul 2004
Subject:

Stop it! Both of you! We have a place for partisan bickering in these forums and this isn't it!
I'd also like to point out that Microsoft's main page is now changed as well.

Close Name:Intruder -   TMO Mac Specialist Posts: 2833 Joined: 07 Jul 2004
Subject: Microsoft now has relief effort on the front page

MS has now joined the party. The Gates foundation is also donating $3M, as would be expected given their track record of donating to charities.

Good on all of the companies that are donating and/or linking to relief sites.

View Name:Guest
Subject: RE: Microsoft now has relief effort on the front page
View Name:Guest
Subject: How much did Apple donate? I'll match it. For real.
View Name:Guest
Subject: See my other post. Gates donated pocket change.
View Name:Guest
Subject: Good Question
View Name:Guest
Subject:
Close Name:Small White Car Posts: 1933 Joined: 02 Jul 2004
Subject: Re: How much did Apple donate? I'll match it. For real.

Quote
Anonymous wrote:

Bill Gates doled out $3 million. But then when you consider that $3 mil is only 0.00006% of his total worth, never mind that it came out of his tax haven of a foundation, I'd basically be donating $2.88 and should then be considered just as generous. :rolleyes: Gates ain't no hero. And I doubt Apple is either.


That's some nice math, but the fact is, it's STILL $3 million.

That money did SOMETHING and the people who get the supplies it bought don't care how much money Bill Gates still has in the bank.

It doesn't matter how much he COULD have donated, all that matters is the actual amount sent. I'm not saying Gates is a hero, far from it, but $3 million is still $3 million.

Close Name:OneYoung Posts: 2 Joined: 05 Jan 2005
Subject: More than immediate gut-reactions required