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Apple Sues Mac Site For Publishing "Trade Secrets"

by , 3:45 PM EST, January 5th, 2005

Apple has filed suit against Think Secret, the Mac rumor and news site, according to a report by CNet News. Apple sued the site for publishing what it calls trade secrets regarding unannounced products. ThinkSecret has recently published stories about a headless Mac and an Apple productivity suite, neither of which have been announced by Apple.

This is the third such suit Apple has filed in recent weeks. In December, Apple sued anonymous persons regarding a product under the code name of Asteroid, as well as three people the company accused of illegally distributing unreleased versions of Apple's next operating system, Tiger.

The new suit seeks to find out information on who leaked the information to ThinkSecret, as well as an injunction to keep the site from publishing additional "trade secrets."

"Apple has filed a civil complaint against the owner of ThinkSecret.com and unnamed individuals who we believe stole Apple's trade secrets," Apple said in its statement obtained by The Mac Observer. "We believe that Think Secret solicited information about unreleased Apple products from these individuals, who violated their confidentiality agreements with Apple by providing details that were later posted on the Internet."

TMO contacted Nick DePlume for comment on this story, but he declined to do so.

You can find more information in the full story at CNet News.

Observer Comments

Show: Subjects Only | Full Comments
View Name:Guest
Subject: You've just announced that you're in communication...
View Name:Guest
Subject: Well, subpoenaed, anyway.
Close Name:jonkroupa Posts: 48 Joined: 25 Mar 2004
Subject: Nice.

destroy the very people who love and buy your products.

This should site well with the mac community.

View Name:RealityCheck -   Troll Posts: 392 Joined: 06 May 2004
Subject: More Apple Macworld Expo Hype
View Name:Guest
Subject: Apple's Master Plan
View Name:Guest
Subject: What's going on?
View Name:Guest
Subject: Do you want Apple to be successful or not?
View Name:Guest
Subject: Infinite Loop Blues [Indingos :-)]
View Name:Guest
Subject: How is one to know?
View Name:Guest
Subject: Well, it seems they bribed to get the info
Close Name:jacrav Posts: 268 Joined: 04 Jul 2001
Subject: Just a thought …

There was a lot less fanfare in the media after SJ announced the U2Pod than there would have been if the announcement hadn’t been widespread before the Stevenote …
Next Tuesday, when SJ announces the Flashpod, everyone will be yawning …
How do you expect to start a revolution when your plan of attack gets published on the web as soon as you hatched it ?
ThinkSecret is a good site, but they know full well what they’re doing when they publish their stuff: they know they’re playing with fire and they may get burned. I’m not sorry for them … PersonaIly I prefer crazyapplerumors.com, they’re funny, but when it comes to new products, I’d rather wait a few days …

Close Name:jacrav Posts: 268 Joined: 04 Jul 2001
Subject: So what if it’s cheap publicity ?

It would have been cheap publicity as well next Tuesday if somebody had respected their NDAs …
As usual, RC, you’re off the mark. True to yourself, I like that in a “man”.

View Name:Guest
Subject: Damage to sales?
Close Name:kirkules Posts: 7 Joined: 06 Jan 2005
Subject:

I thought the cat and mouse game of guessing what Apple will come out with was part of the fun and yes, free publicity.

I know Sony or somebody could really do a serious product copy cat in two weeks (read sarcasm in my voice). Really, I think we could all agree if this was happening 6 months or a year before intro THAT WOULD BE A PROBLEM.

Maybe it is just Stevie's disappointment in not seeing more of a look of surprise when he comes out with the unexpected.

So far, the only harm I see in it is if Apple really does not come out with a headless Mac. It could look like a failure.

View Name:Guest
Subject: Product Sales
Close Name:farmboy Posts: 16 Joined: 05 Feb 2002
Subject: Confidentiality

In response to Guest's post "What's going on?"

"Apple have already released a headless Mac...in the form of a certain cube, so the legalities seem a bit dubious in the sense that the (intellectual property )concept has been established/placed in the public domain a priori. There seems to be little factual difference in what was "rumoured" and what was already extant.
What really has changed from the cube to the "unmentionable"? The context and the intent, no more, no less."

Business plans are also considered confidential, and there are laws governing the receipt and use of confidential information received from a source not in the public domain or a source not restricted by a confidentiality agreement preventing such disclosure.

The fact that several years ago Apple sold a headless computer has absolutely nothing to do with any current plans to do so, nor is the current headless machine the same as the previous one. An Apple employee or consultant under a confidentiality agreement can't reveal confidential information, and the receiver or publisher of the information can rightfully be sued for disclosing or using the information if they did not perform due diligence to determine if the source was free to reveal such information or if it came from a source with no obligation to Apple.

Close Name:Biff Posts: 1479 Joined: 08 Apr 2004
Subject:

Quote
Guest wrote:
Well, I can see the writing on the wall for us G3 users. I can see Steve Jobs announcing that Tiger will only run on G4 or higher processors. Steve's answer to the G3 users is a low cost upgrade unit (the $499 headless iMac). Actually maybe I'm just hoping this to help me convince my wife to let me upgrade.
Hehe me thinks the answer to my G3 iBook will be a nice dual G5! Awe yeah! Is it Monday yet?

Close Name:Bookman Posts: 543 Joined: 22 Apr 2002
Subject:

I wouldn't be surprised if Apple engineered these leaks - they happen every time. Remember the g4 iMac on Time the night before it was announced, or the G5 on Apple's own web page? If anything, it generates more interest in the keynote.

View Name:Guest
Subject: Reply to "Confidentiality"
View Name:Guest
Subject:
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