USA Today Highlights iPod's Importance to Car Stereo Makers
USA Today Highlights iPod's Importance to Car Stereo Makers
by , 2:30 PM EST, January 10th, 2005
On Monday, USA Today published a story highlighting the newfound importance of Apple's iPod to car stereo makers. Drawing from the large quantity of iPod-related announcements to come out of last week's Consumer Electronics Show (CES), reporter Chris Woodyard said that the iPod is "knocking the car stereo business on its ear."
At CES, Pioneer and AudioVox announced car stereo adapters that allow an iPod to be played through and controlled by a car stereo. AudioVox's unit is a universal adapter for any car stereo with a CD Changer port, while Pioneer's adapter works only with Pioneer-brand stereos.
Both products join existing iPod adapters from Monster Cable, BMW and Alpine that were introduced in 2004.
USA Today said that Apple's success with the iPod during December quarter's holiday shopping season makes it a "market that can't be ignored" by auto makers and car stereo manufacturers.
The newspaper's coverage brings additional mainstream attention to what was already a successful show for Apple, even though the company didn't actually attend the event.
There's more information on the subject in the full article at USA Today.
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