TMO to Provide Live Coverage of MWSF Keynote
TMO at MWSF - TMO to Provide Live Coverage of MWSF Keynote
by , 5:40 PM EST, January 10th, 2005
SAN FRANCISCO, CA -- As has been our custom for the last 5 years, The Mac Observer will provide live coverage of Steve Jobs' keynote address on Tuesday at Macworld Expo in San Francisco. The keynote begins at 9:00 AM, PST (12:00 PM, EST), and takes place at the Moscone Center in San Francisco.
Our live coverage will be posted on this Web page, which we recommend you bookmark immediately.
In addition to that page, we have created a very cool channel in IRC that will allow you to see our posts directly in an IRC channel dedicated to reading our live coverage. This is in addition to our normal, #macobserver channel. You can find more information about using our IRC channels, including the dedicated TMO Live Reporter channel for Tuesday's keynote address, in a special page we have set up.
Apple announced earlier on Monday that it would not be webcasting the event, a departure from past years when the company provided both a webcast and a live satellite feed. The company will, however, post a recording of the event at 9:00 PM, EST.
Our usual caveat accompanies this announcement, however: Unexpected technical difficulties could preclude us from bringing you live coverage. If so, however, we will post our blow by blow coverage immediately following the keynote itself.
Observer Comments
Apple is reportedly not even feeding the Keynote to any satellite channel. It's going to be strictly recorded for transmission via Quicktime later in the day. Even when Apple didn't do live Quicktime streams they did provide sat. coordinates and some stores showed the event live. Ain't gonna happen this time.
Tue Jan 11, 2005 10:14 am Subject: why no live feed?
+
Any ideas why there's no live feed this year, other than the usual "not cost-effective from a marketing standpoint"? This has to be THE most anticipated keynote since SJ returned to Apple. Between flashPods, $500 headless Macs, iWork, and breakout boxes, I don't think there's ever been this much fevered pre-keynote speculation, let alone coverage in the mainstream media.
Beyond the not cost-effective argument, other possible reasons include:
1. To increase in-person attendance at the Keynote/Expo where Steve's Reality Distortion Field can take effect. (This assumes the RDF doesn't work as well when watched via satellite or webcast.)
2. To drive people to read Apple's own press releases, and filtered news accounts that will include positive spin interviews with Apple management.
3. To stretch out the excitement into tomorrow by having people watch the keynote tonight and talk about it tomorrow.
I wonder if Apple Retail Stores will actually have any of the products announced today in stock and for sale immediately after the Keynote.
138 more minutes until the MacObserver feed...
The U2 iPod event was delayed as well, and when it was finally posted on Apple's site, the performance by U2 was edited out. My guess is that Apple didn't have the rights to rebroadcast the performance.
Maybe there's going to be a live performance in conjuction with new iPod announcements and there is a rights-problem again?
This is a just a stab in the dark guess though…
Tue Jan 11, 2005 12:52 pm Subject: Macworld UK has Monday's accidental flash iPod showing!
Not pictures, but some details Apple accidentally gave away due to a banner accidentally being exposed on Monday! - will the people responsible now be sued?
See: http://www.macworld.co.uk/news/index.cfm?home&NewsID=10570
Can't say that I find the design to inspiring - no display?
Tue Jan 11, 2005 12:56 pm Subject: Nice if it were available ...
Tue Jan 11, 2005 12:58 pm Subject: I think it's because live QT webcasting just doesn't work
I've never had much luck in the past in getting the live streams. Either I can't connect at all, or the quality is so horrendous that there is no point in trying. Really it's pretty embarrassing for QuickTime. I realize some people manage to get the streams OK, but I never could - no, this is not over dialup. I'm on a T1 or something of that sort. Maybe QT 7 will bring viable live keynote streaming? Or maybe not. Viewing the recorded keynote afterward has always worked fine - their QT server just doesn't seem to be able to handle the load of a live keynote feed.
Quotemrmgraphics wrote:
+
Any ideas why there's no live feed this year, other than the usual "not cost-effective from a marketing standpoint"? This has to be THE most anticipated keynote since SJ returned to Apple.....
The best reason I have heard is that was the reason.
The demand would have excceed Apples ability to do a good job streaming.
Rather than tarnish an otherwise great show - they are time shifting viewing to a better time - which offers more internet bandwidth (cause office workers have gone home) and pushes many (most?) viewers out of highspeed office to home and or delays till next work day.
TomW
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