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Jobs Keynote Webcast to be Delayed 9 Hours

Jobs Keynote Webcast to be Delayed 9 Hours

by , 8:50 AM EST, January 10th, 2005

Apple Computer will not provide a live satellite feed or Webcast of Steve Jobs' keynote at Mac Expo in San Francisco on Tuesday, January 11, but instead will post it for viewing some nine hours later.

In a press statement, the company said it would post the keynote for viewing via QuickTime at around 9 p.m. EST Tuesday -- some nine hours after the keynote will have concluded.

Company sources who asked not to be named have confirmed to The Mac Observer that the reason for the decision to not broadcast the event live, as it has done in past years, was because the financial cost savings outweighed the marketing benefits.

Observer Comments

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Close Name:Small White Car Posts: 1960 Joined: 02 Jul 2004
Subject:

I can live with that. I enjoy reading the live blogs anyway. I can switch between more than one and I enjoy the differenet perspectives. I always ended up watching the video after it was over anyway.

It would be nice if it was closer to 3 or 4 hours later, but I understand that it's a big deal to do.

Close Name:Dreadnought Posts: 162 Joined: 01 Jan 2005
Subject: Agree with SWC

I don't mind not having the Keynote live, since I work on the East Coast, and won't really be able to enjoy it when working on a Wintel.

I wonder if the delayed broadcast is to drive up attendance for the Keynote - why spend the extra $$$ if you can see it live on-line?

Had a dream last night about a headless Mac - it wasn't an econo-box, but a really lovely brushed metal set-top unit that integrated audio and video with a hand held touch screen display. Wonder how close the dream will be to reality.

Close Name:mahuti -   TMO Staff Posts: 377 Joined: 09 Jan 2003
Subject: Saving bandwidth for...

I think they're saving the bandwidth for the Apple Store. Sometimes they have a problem with site access when they run the live webcast. WIthout it, there will be plenty of bandwidth for people to purchase all of the new products that will be debuted & ready to ship.

Close Name:loki Posts: 37 Joined: 22 Dec 2004
Subject: Blogs...

What are some reputable blogs to monitor?

Close Name:Biff Posts: 1479 Joined: 08 Apr 2004
Subject:

Well you'll want to stay away from TMO coverage of the keynote. I'm sure it will stink!

Close Name:Small White Car Posts: 1960 Joined: 02 Jul 2004
Subject:

The bandwidth is a good reason. The main reason I heard is that it simply costs a lot more money to do it that way.

As for blogs to read...good question! I know that last year I just looked at a few different sites that morning and found 3 or 4 to follow, but I don't remember what they were. I know that the Mac Observer was one.

Anyone else remember good ones to check? I'd like a list of ideas also!

EDIT: http://www.crazyapplerumors.com/ always has good coverage but I can't remember if it was actually live. I doubt it was, but look them up later anyway!

Close Name:earthsaver Posts: 24 Joined: 01 Sep 2004
Subject: 9 hours after conclusion?

Don't you mean nine hours after the beginning of the keynote? Probably going to be a two hour keynote, given all we expect.

Close Name:Mace Posts: 9604 Joined: 07 Aug 2003
Subject:

Fine.

Close Name:Guest
Subject: Keynote always full

This is not for driving up attendance for the Keynote. It is always packed. Last year I lined up at 5:30AM and was still way back in the line.

I doubt that it is a matter of cost. 60,000 or so streams by what? A dollar or so? I suspect this is the cover story and the real reason has to do with controlling the news. I suppose it makes the media more interested in reporting since they have somewhat exclusive access. Also, if there is a major problem that can be edited out of the online version.

If Apple feels they need to do this so be it. Emotionally though it is a little sad. When I lived overseas we stayed up late at night to watch live. One more passing of a tradition.

Close Name:HugoMe Posts: 7 Joined: 24 Nov 2004
Subject: controlling the news

i agree that cost cannot be the reason. It is maybe the most awaited keynote in all Apple history. I can't believe they could not profit from it. Maybe they 're afraid it can be a techical failure because they don't know how to adapt to it

Close Name:Small White Car Posts: 1960 Joined: 02 Jul 2004
Subject: Re: controlling the news

Quote
HugoMe wrote:
i agree that cost cannot be the reason. I can't believe they could not profit from it.


Huh? How, exactly, will they profit from it? They don't charge people for it. Everything that's said in the presentation will be on the 'net within seconds so the news is still getting out. The ONLY loss here is that it makes people like us sad. That's it.

Yeah, that's sad, but Apple's not going to earn any profit by doing this.

Close Name:randompro42 Posts: 236 Joined: 25 Sep 2003
Subject:

bandwidth is not cheap... and they probably have too much traffic on their websites to conduct business

i dont really care for the "too expensive" excuse, but would rather have seen something like this

have apple setup the equipment for a live webcast, then contact sites like TMO, CARS, AtAT and such to ask if they want to pick up the feed on their bandwidth

everyone wins in that situation, and dispersing the feed amongst many sites will allow mor more people to view it without having to be on a dedicated T3 line

other than that, i dont really mind as i usually miss it ude to class and catch the rebroadcast at later dates

TRO

Close Name:Guest
Subject:

No live blogs either?
http://www.keynoteuser.com/

Quote
UPDATE 1/9/05! We've been informed that Apple does NOT allow any news posting during the Keynote now. I guess all the press must agree to terms before entering the hall, and if you're caught running a news feed live to the net, they throw you out. So, if that truly is the case, we'll be blogging offline and the second they let us connect, we'll dump the whole feed to the blog page. At least you'll have a run down of how the show went before Apple has a chance to post the QT video version later in the day. We'll also be leaving the chat link up, but Brian wil probably not be able to get into it except while in line before the show starts.

Close Name:Small White Car Posts: 1960 Joined: 02 Jul 2004
Subject:

Well THAT would not be cool, if true.

Close Name:Burnum -   TMO Staff Posts: 801 Joined: 17 Jun 2001
Subject:

If we can get a feed, the #macobserver chat room will be ablaze with commentary and such.

TMO does plan to broadcast a feed of the Keynote live if possible. Check the main page tomorrow morning for a link.

Unfortunatly it looks as if CARS is off battling some galactic monster, so maybe we won't get their coverage

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