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TMO at MWSF - Apple Introduces iPod Shuffle: Flash Music Player for $99 [UPDATED]

by , 2:50 PM EST, January 11th, 2005

SAN FRANCISCO, CA -- Apple Computer introduced the newest addition to its iPod product line, the iPod shuffle. As expected by rumor sites and Wall Street analysts alike, the iPod shuffle is a flash-memory based music player. The name "shuffle" refers to the units interface, or lack thereof, because it comes without a display and can play wither a Playlist fro iTunes or shuffle through a playlist. The unit comes in either a 512 megabyte unit that holds up to 120 songs for US$99, or a 1 gigabyte unit that holds up to 240 songs for $149, and sports rechargeable internal batteries that will last up to 12 hours.

"iPod shuffle is smaller and lighter than a pack of gum and costs less than $100," said Steve Jobs, Apple CEO, in a statement. "With most flash-memory music players users must use tiny displays and complicated controls to find their music; with iPod shuffle you just relax and it serves up new combinations of your music every time you listen."


Apple's iPod shuffle

iPod shuffle's most distinguishing feature is the lack of a display. iPod shuffle literally is designed to play music back in a shuffled Playlist, though it can also play a Playlist in order. It features an LED that changes color according to the task it is doing -- for instance green for play, red for pause -- and users control the unit through forward, back, play/pause, and volume up and down buttons. The unit does not include a clickwheel.

Physically, the unit is small, smaller than a pack of gum according to Apple, and is made of the same white plastic that helped the original iPod become such a hot seller.

Unlike previous iPod, however, the unit come equipped with USB. The USB port sticks out of the bottom of the unit and plugs into a Mac or PC like a USB pen drive would. It ships with both a cap for covering the port, and a lanyard cap for wearing the unit around your neck.


iPod shuffle plugged into an iBook.

In addition to iPod shuffle, Apple also introduced some accessories for the unit, including a sportscase that encases the unit, an armband for athletic endeavors, a dock, and an additional battery pack that can augment the onboard power. All of the units are available now from the Apple Store.

Observer Comments

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Close Name:jimothy Posts: 581 Joined: 04 Jun 2004
Subject: Mmm, crow!

Okay, Mace. You win!

Close Name:mahuti -   TMO Staff Posts: 370 Joined: 09 Jan 2003
Subject: Bought two.

If I don't like one, I'll sell it to you.

Close Name:Fliedermaus Posts: 98 Joined: 06 Nov 2002
Subject:

I'm confused. How do you use this thing without a screen? On my (*cough* my wife's *cough*) iPod, it's really easy to get to the playlist I want, thanks to scrolling around the screen. On the iPod Shuffle, do I just fast-forward to eventually get to the song I want?

Close Name:mahuti -   TMO Staff Posts: 370 Joined: 09 Jan 2003
Subject: The idea

The idea is that you don't really need to get at a particular song. It's more of a passive music device, than an active one like the ipod. The main selling point for me was that it is comparably priced to jump drives (which I've been in the market for)

View Name:Guest
Subject:
Close Name:mrmgraphics Posts: 824 Joined: 05 Sep 2003
Subject:

+

Apple's stock is going to go straight through the roof. Leave it to Apple to take a problem -- no room for the iPod's coveted display -- and make it the device's most prominent feature: shuffle. And they priced it below $100, no less.

Crank up the manufacturing on this thing, and good luck to Apple with keeping up with demand!

Close Name:kevdo Posts: 54 Joined: 09 Dec 2004
Subject: I'm not sold but am trying to keep an open mind

This has got to be the best "spin" I've seen in a while (from Apple):
Daily gridlock feels less mundane when you don’t know what song will play next. iPod shuffle adds musical spontaneity to your life. Lose control. Love it.

In comparison I have a Palm PDA with a 512 mb card and I run consistently with 8-12 playlists at any time.

I don't mind the small storage size (given the obvious size benefits) but no playlists/screen probably won't work for me. I'd like it too, though... I didn't think the mini would be a big deal but was proven wrong there.

Close Name:Fliedermaus Posts: 98 Joined: 06 Nov 2002
Subject: Playlists

Wow, the boards are jumping today. Thanks for the info.

Anyhow, seems like the thing to do (if you don't like random; some times I do, some times I don't) is to make a big playlist, and then move through that as you need. It has two modes: play in order, and shuffle. Not too shabby. Might have to think about this, since my wife and I have had our iPod for 2 years, and I've held it in my grubby little hands for about 3 hours in that time.

Close Name:pyxl8 Posts: 171 Joined: 24 Dec 2003
Subject: Joggers' delight

I think the spin on this thing is that, at only 1 ounce and flash-based, it's perfect for the jogger/runner in the family. Load it up with some tunes, turn it on, and GO. No fuss, no weight, no skipping... basic and cheap. The screen is on your COMPUTER; with limited memory the Shuffle doesn't need a display, which would have only made it bigger, heavier, more expensive, and more vulnerable to damage.

Now if only I were someone who actually JOGS, it'd be PERFECT!

-Ken P

PS: At least it DOES work as a flash drive too, although they kind of buried that info on the site.... all it says is "Store files along with your music."

Close Name:klamath Posts: 8 Joined: 06 May 2004
Subject: Returning the Favor

Since my sister gave me the U2 iPod for the holidays (with money she'd borrowed from me ), I going to give the 1 GB iPod shuffle. I'm also going to push my dad to get the Mac mini since I'm getting tired of fixing his Windows-geek-co-worker-built PC.

Close Name:Mace Posts: 9163 Joined: 07 Aug 2003
Subject:

Thanks Jimonthy.

Is good for joggers and ladies.

The price is competitive.

Look? I expect better, need to see the real thing.



Last edited by Mace on Tue Jan 11, 2005 4:49 pm; edited 1 time in total
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View Name:Guest
Subject: Accessory
Close Name:AyaSofya Posts: 137 Joined: 11 May 2004
Subject: I can see why

I listen to my iPod when I do my morning and evening walks, 45 minutes to an hour. I almost always chose the playlist before leaving the house, I don't need 40GB in that situation.

I also use the iPod in other ways, but the Shuffle will certainly fit the needs of some people.

View Name:Guest
Subject: Displays don't stay top of mind...
Close Name:Small White Car Posts: 1950 Joined: 02 Jul 2004
Subject:

I won't be buying one of these for myself but I do think it's a great product that will sell well.

A lot of people like to just take some music to the gym or for the ride into work in the morning. These people aren't constantly sifting through songs to find what they need. No, they just need 30 minutes of their favorite music to play and they'd like it to be different every day. This new iPod does that and does it well.

I imagine they'll sell a lot of these to people who already own iPods, actually. It'd be a nice secondary device.

I'm happy with my mini and don't see the need for another iPod but I like what they've done here.

(And as someone else said, who in their right mind would buy a normal USB drive now? The price is very close and you can just use this as one if you want!)

Close Name:CityGuide Posts: 21 Joined: 03 Dec 2002
Subject: Versatility

I just left the show and the people were still piled five deep against the Shuffle display.

The Shuffle will sell because it's easy to use and it's cute as hell. You don't need a display to listen to music. How many of you actually look at your iPod screen while you're doing anything? You use it to set the songs and then you go about your business. With this size and battery life, I'll have playlists for running, for long distance driving, for driving about town, for a long day's coding, and all the other tasks in which don't lend themselves to screen selection.

Close Name:spxyu02 Posts: 1214 Joined: 04 Aug 2004
Subject:

This is totally great for my high school bro. Clumsy-proof and great for his volleyball workouts. Sync it at night, maybe a new playlist for each day of the week? Perfect.

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Subject:
View Name:Guest
Subject: <a href='dirfor.com]global directory[/url] from online di
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