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TMO at MWSF - Expo Organizers Pleased With Buzz & Turnout; 280 Exhibitors

by , 3:35 PM EST, January 14th, 2005

Show organizers are very pleased with the exhibitor and attendance turnout at this years Max Expo, with a better than expected number of exhibitors already committed to returning to the 'City by the Bay' in January of 2006, a company spokesman said Friday.

"The response as had been more than positive from the majority of exhibitors to this years show," said Mike Sponseller, press spokesman for show IDG World Expo. "At the rate we're going, we're months ahead of schedule compared to bookings at this same time last year. We are presently surprised by that early response."

Another good sign: 280 exhibitors showed the wares at this years show compared to 260 in 2004.

Unlike 2004, when exhibitors were in two halls, north and south, IDG World Expo put all its 280 companies in the south hall, paring down the width of the isles by a fraction. Mr. Sponseller said the public didn't seem to mind the smaller walk ways.

As for attendance, Mr. Sponseller said final, audited numbers will not be known for a few months, but that the company is "comfortably forecasting" a rise in turnout.

"We had 32,409 people at the show last year," Mr. Sponseller said. "We feel good that we'll exceed that number when we get final results."

Mr. Sponseller said Apple's positive press and the multitude of news products has helped to increase attendance and awareness. "It doesn't hurt that Apple has gotten lots of press this week," he said.

Observer Comments

Show: Subjects Only | Full Comments
Close Name:kevdo Posts: 54 Joined: 09 Dec 2004
Subject: Felt Crowded

I was surprised they crammed everything into one hall but in many areas the space was just fine (esp. the gaming area).

Many of the book authors drew large crowds, and crowds might have been larger had there been more than a dozen chairs. It sure would be nice if the organizers did something to address this for the book publishers. I understand the publishers want the talk next to the booth (to make it easy to purchase the book) but it's kind of a pain dealing with the crowd.

Apple's booth, on a positive note, was way way more crowded this year. Barely any room to check out iLife, iWork, etc. and the presentations were standing room only the entire day (Wed.) I was there.

There were some sections where the smaller isles hurt, but overall I guess I've seen worse.

Another great MacWorld Expo!!

Close Name:CityGuide Posts: 21 Joined: 03 Dec 2002
Subject: Where was MacroMedia?

MM was listed in the program as being on aisle 700, but the biggest exhibitor there was the Academy of Arts college. Was there an unannounced last minute pullout, and if so, does anyone know why?

View Name:Guest
Subject: One Hall Great
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